GOOD MORNING FROM ELITE AGENT

Social media is packed with hacks for just about everything. Some are downright weird (looking at you, dodgy skincare hacks), but a few are surprisingly useful, including dunking your face in ice water as a method to relieve stress.

It might sound random, but this chilly trick is actually a great way to activate your parasympathetic nervous system. Plus, it's a lot more pleasant than sitting in an ice bath, so we're all for it.

Today’s read time: 4 minutes, 21 seconds.

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MARKETING

Is your marketing plan outdated? 

It’s not how many hours you spend hustling - it’s how well you communicate your value and attract clients through strategic marketing that matters.

Jess Lenouvel, founder of the Listings Lab, puts it bluntly: "The best real estate agents don’t make a million dollars; the best marketers make a million dollars."

She says that if you’re relying on outdated sales techniques and sporadic marketing efforts, you’re missing out on the kind of consistent deal flow that could elevate your business.

Flip the script

Attraction marketing flips the script on traditional real estate tactics.

Instead of cold calling, door-knocking, or blanketing an area with flyers, you focus on building a long-term connection with your audience.

Imagine you’re planting seeds in a garden; each piece of content, each interaction, is nurturing potential clients until they’re ready to reach out to you.

Jess describes it as creating “brain market share” - getting to the point where, when people in your area think about real estate, they think of you.

Take the example of an agent who specialises in downsizers. Instead of generic ads, they craft messages that resonate with older homeowners looking for a simpler lifestyle.

Here are three genius moves you can use:

1. Ditch the Sales Pitch – Add Value Instead 
If you’re still relying on “just listed” or “just sold” posts or flyers, you’re blending into the noise. Instead of push marketing, pull customers in by offering relevant content whether they’re in “real estate mode” or not. Why should they follow you if all you do is list properties they aren’t interested in right now?

How to do it: Use your social media platforms to share tips on navigating the property market, insights into local communities, or even personal stories about your experiences as an agent.

2. Know What Makes Your Audience Tick 
Instead of sending out vague messages like “I can help you buy or sell anywhere,” dive deep into the specific needs of your specific target market.

How to do it: Engage with your target market in local Facebook groups or conduct informal surveys. Ask recent clients why they moved and what challenges they faced. You might find, for example, that your target market is obsessed with school districts or reducing commute times.

3. Create Content That Cuts Through the Noise 
Instead of relying on endless property listings or generic market reports, your content should speak directly to your ideal clients' real concerns and dreams.

How to do it: Include personal anecdotes or success stories that show you understand their challenges. Are you working with clients struggling to upsize due to rising interest rates? Share a story about how you helped a client navigate that same issue.

For more tips on building the perfect pipeline, jump in here.

ICYMI, yesterday we covered some tips on how to get the best out of AI by using the right prompts.

SMART SNIPPETS

Nicole Jacobs joins Cohen Handler
Leading buyers agent Nicole Jacobs has joined Cohen Handler as Managing Director for Victoria. With over 20 years of experience in Melbourne's property market and a regular face on The Block, Ms Jacobs will lead the firm's expansion in the state.

So where are affordable homes?
Despite rising prices, there are Australian suburbs that remain accessible for buyers with deposits as low as $50,000. In Queensland, Bowen Hills offers units under $500,000, while New South Wales' Liverpool boasts excellent infrastructure. Even in Victoria, Parkville has units around $495,000. Experts say more people are also considering units or townhouses to get on the property ladder.

NSW rental market shake-up
Property managers in NSW will have to abide by a new set of rules as the Minns government get serious about rental reforms. Changes includes the easing pet ownership rules, the end of "no grounds" evictions and the introduction of "Rent Check," an online tool for comparing rental prices.

The Murdochs’ epic real estate portfolio
Why fight over billion-dollar media companies when you could be lounging in a penthouse overlooking Manhattan or strolling through the gardens of a historic estate? Let’s be real, if you’re in the Murdoch family, the real prize is the keys to these (many) jaw-dropping properties.

SOUND WAVES

Time management isn’t just about squeezing more into your day

Today’s curated list is about mastering the art of productivity by prioritising tasks and (lo and behold) making sure you leave time to recharge.

Read the original article from Lucidchart here

AGENTS ON SOCIAL

This agent is clearly barking up the wrong tree. He may be selling a stunning old stone cottage with links to the local quarry, but Duke the dog has mentally checked out. Game of fetch, anyone? 🐶🏠

Seen an Agent On Social we should include? Let us know here (email link)

Wishing you a productive day

Elite Agent is crewed by Mark Edwards, Catherine Nikas-Boulos, Rowan Crosby, and Samantha McLean. We aim to uplift the real estate industry by delivering forward-thinking, hype-free news and education that fosters knowledge and fuels ambition.

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