🚀 growth mindset = unlimited potential…

GOOD MORNING FROM ELITE AGENT

Hey 👋 

A fixed mindset is like focusing on a single listing—your potential is capped. But a growth mindset is like building a diverse client base; it allows you to explore new avenues, adapt to changes, and scale your success.

How can you expand your opportunities today? We have some clues below.

Today’s read time: 4 minutes, 40 seconds

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RENT ROLL GROWTH
A growth mindset in property management

Australia's residential rental market has experienced considerable upheaval in recent years. Rising interest rates, new legislation, and industry turnover (especially during the pandemic) have caused many landlords to exit the market. So, what can you do to grow?

Anthony Webb, Head of Victoria Belle Property and Hockingstuart suggests that one of the most effective strategies for property managers is leveraging existing clients. Many landlords with multiple properties work with several agencies, unaware they can consolidate their portfolios. Property managers can encourage landlords to entrust them with more properties by building strong relationships and offering reliable services.

Here are three other tips you could explore:

1. Leverage your network
A significant untapped resource for growth is a property manager's personal network. Casual conversations with friends, family, and tradespeople can lead to valuable new business opportunities. Many property managers find success by actively seeking referrals and listening for potential leads.

2. Engage your sales team
While property managers may assume all potential investor clients are referred to them, sales agents are often more focused on closing deals. Aligning with sales teams and encouraging them to inquire about investors during callbacks or walk-throughs can prevent these opportunities from slipping away.

3. Maximise your social media 
In today’s digital landscape, a strong online presence is more important than ever—and not just for salespeople! Anthony suggests embracing personal branding through social media, testimonials, and Google reviews to boost visibility and credibility, helping attract new clients and grow their businesses.

Get more tips from one of Victoria’s most experienced growth experts here.

BONUS TIP: Do you wish you could gather all the lovely comments people leave on social media for you or get video testimonials quickly and easily? We’ve found an excellent tool called ‘Testimonial.to’ that builds every single one of them into a “Wall of Love” that will amplify your social proof.

And… ICYMI, yesterday we covered some tips for writing better listing descriptions with AI.

SMART SNIPPETS

Real Estate Institutes join the AI revolution. Elite Agent's ground breaking AI Powered Agents course is going national, partnering with REIT, REIACT, REIQ, and REIV. Agents will be able to learn to leverage AI safely and strategically to win listings, save time, and deepen client relationships. AI Powered Agents isn’t just an adopter of new tech—it’s about being a leader in real estate’s new frontier and strategically transforming your business. Read more about the partnership here.

Australia’s new luxury hotspot to outshine Sydney. The Gold Coast has been confirmed as Australia's new luxury property hotspot. With median house prices soaring to $1.17 million, the region is outpacing national growth, even rivalling Sydney. High-end buyers are flocking in, drawn by glamorous lifestyle offerings and stunning homes. Real estate agents, it’s time to cash in on the Gold Coast boom.

Is buying a home becoming more like speed dating? A new study found that home buyers in the UK are making lightning-fast purchasing decisions, spending less than 20 minutes viewing a property before making an offer. The study used eye-tracking technology and found that buyers spend more time looking at removable items like furniture or snooping on family photos than checking crucial things like damage or water pressure.

SOUND WAVES
The secret to becoming an expert

Today’s curated listen is all about mastery, and overcoming the two main obstacles that hold us back from excellence. Listen on your way to work here.

AGENTS ON SOCIAL

This agent might not be able to afford breakfast, but it sure is a creative way to show a house 💸👇

@caramelexpress

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Wishing you a productive day

Elite Agent is crewed by Mark Edwards, Catherine Nikas-Boulos, Rowan Crosby, and Samantha McLean. We aim to uplift the real estate industry by delivering forward-thinking, hype-free news and education that fosters knowledge and fuels ambition.

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