GOOD MORNING FROM ELITE AGENT

Wikipedia kicked off 24 years ago today, and let’s face it, where would we be without it? No one wants to be the agent who confidently describes a Tudor-style home as 'built by King Arthur' or insists that Feng Shui is a type of sushi.

Today’s read time: 4 minutes, 23 seconds.

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MOTIVATION

Stop reacting to market sentiments

In the real estate industry, relying on market sentiments and media narratives creates a reactive mindset that limits professional growth and consistency.

Andy Reid, renowned auctioneer and real estate coach, challenges agents to stop letting headlines dictate their actions and instead adopt proactive, structured communication and operational strategies.

Stop reacting to news bulletins

Andy argues that the real estate industry is overly reactive to media narratives, which leads to inconsistent operations. “The market sentiment only affects the people it refers to - our customers - and it shouldn’t affect how we operate,” he says.

By interpreting media thoughtfully and maintaining steady processes, agents can reduce income fluctuations, better serve clients, and regain control of their business outcomes.

Structured communication builds trust

One of the biggest challenges Andy identifies is inconsistent communication with clients, particularly vendors. “We’re happy to talk to them regularly when the market’s running well, but if it’s slow, we tend to go missing,” he says.

He advocates for setting clear communication standards in offices so clients feel informed and confident, even in slower markets. This approach not only reduces anxiety for clients but also eliminates reactive mindsets among agents.

Focus on solutions, not excuses

Andy points out how the industry often uses media headlines as excuses for inaction or poor results. “Clients don’t need us to regurgitate headlines; they want solutions!”

By developing a standard approach to interpreting and using media insights, agents can focus on actionable strategies that drive results, regardless of external market conditions.

“We need to direct conversations toward what we do know, instead of what we could know,” he says.

ICYMI, yesterday we explored what’s changed in leadership trends from 2017 to now

TOGETHER WITH THE ONE CONFERENCE

Michael Bacon, now co-director of Place Kangaroo Point at just 26, has risen rapidly through the real estate ranks.

From starting with $240 in his bank account to leading one of Queensland's most dynamic offices, Michael credits his success to staying true to himself and understanding his ‘why.’ "You need to understand what your 'why' is and have a vision of where you want to go in your life," he said. "Otherwise, it's very hard to get there."

Michael will share his real estate journey at The One Conference.

SMART SNIPPETS

Rental growth finally cools down
Australia's rental market is showing signs of slowing down as national rental growth dropped to 4.8% in 2024, down from 8.1% in 2023. Since COVID, rents have surged by a staggering 36.1%, equivalent to an $8,884 annual increase at the median level. While Sydney remains the priciest city at $773 per week, Hobart has the most affordable capital city rents at $554 p/week.

Real estate agencies on notice: new payroll laws
As of this year, real estate agencies could face criminal prosecution for intentional underpayment of employees, including missed overtime, penalty rates, or super. With penalties reaching up to $8.25 million for companies or 10 years in prison for individuals, it’s crucial for agencies to audit payrolls and act quickly to address any issues.

Global property hotspots emerge around international schools
The growing popularity of international schools is reshaping property markets worldwide. Locations like Marbella, Dubai, and Switzerland are seeing increased demand for homes near top-tier schools, as families seek luxury living combined with premium education options.

CELEBRITY HOMES

Kristin Cavallari’s Tennessee retreat hits the market

Reality star Kristin Cavallari has listed her Franklin, Tennessee estate for $11 million USD (approx. $16.8 million AUD). The property features an impressive 630sq m main residence with four bedrooms, a spa-inspired primary suite, and a modern kitchen.

MOVERS + SHAKERS

Marko Maric joins Pulse Property Agents.

The successful Cronulla and Caringbah agent joins the group to strengthen the agency's presence in Sutherland Shire. More here.

Matt Payne moves to Ray White Upper North Shore.

The Killara specialist brings local expertise and a decade of premium results to the market-leading team. More here.

Success doesn’t rest on weekends! 
Get the latest on top agent and agency moves every Sunday with our weekly roundup in Movers & Shakers. Subscribe now.

SOUND WAVES

Is Feng Shui shaping the future of real estate?

Feng Shui, the age-old Chinese art of balancing energy in a space, is shaking up the US real estate scene. Once steeped in tradition, its principles are now catching the attention of homebuyers and sellers from all walks of life, making it the secret weapon for harmonious house-hunting.

Dive straight into the listen below or the deeper dive here.

Read the article from Architectural Digest here

AGENTS ON SOCIAL

As a real estate agent, you definitely don’t want to be remembered as "the one who folded when the buyer ghosted" or "the one who panicked when the seller swore their velvet wallpaper was making a comeback." No, you want your legacy to scream: "He never gave up." Because let’s face it, no one builds a career on “He tried, kinda.”💪🏼🤺

Seen an Agent On Social we should include? Let us know here (email link)

Wishing you a productive day

Elite Agent is crewed by Mark Edwards, Catherine Nikas-Boulos, Rowan Crosby, Charmagne Arrubio and Samantha McLean. We aim to uplift the real estate industry by delivering forward-thinking, hype-free news and education that fosters knowledge and fuels ambition.

Stories marked with * are sponsored, including 'Together With' and the weekday 'Movers & Shakers' sections. Interested in promoting your brand to Elite Agent’s audience? Learn more at eliteagent.com/advertise.

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