GOOD MORNING FROM ELITE AGENT

Today, apparently, is National Organise Your Home Day. Yes, you could channel your inner Marie Kondo, but how about creating some interesting social media content to engage your audience instead? Here’s a ChatGPT prompt to get you started…

Today’s read time: 4 minutes, 9 seconds.

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LEADERSHIP

What do our influencers lists (2017-2022) say about leadership trends?

The real estate industry is evolving, and leadership and influence are no longer just about who sells the most.

Looking back through our Industry Influencer lists since 2017, one thing stands out - what we value as leadership in the real estate industry has changed fundamentally.

Now that we've been able to quickly analyse data (thanks to generative AI) from these lists over a long period of time, it's worth pulling some threads together and creating a story.

1.The Gender Gap is Closing

For years, the influencers lists were heavily male-dominated. Now, we’re seeing more women rise to the top, taking on influential roles and shaping the industry's future.

2.A Shift in Conversations

It’s not just about sales figures anymore. Conversations have broadened to include mental health, wellbeing, community support, and cultural diversity.

3.From Buzzwords to Real Solutions

Tech is no longer just a buzzword. Today, the focus is on transformative tools that genuinely streamline processes, improve access to data, and empower agents to do more with less effort. Leaders driving these changes are solving real problems and shaping a smarter, more efficient industry.

While there’s a lot of good to come out of these trends, there is still a question: Are we moving quickly enough to tackle the challenges ahead?

Dive deeper into the trends reshaping real estate including some interesting graphs and analysis here.

ICYMI, yesterday we covered how authenticity beats scripts, always.

SMART SNIPPETS

TIPS AND SCRIPTS FOR VIDEO MESSAGING
When regular text messages aren't cutting it, video SMS is a powerful way to connect with your clients. By showcasing your personality, voice, and professionalism in one-on-one exchanges, you can create more meaningful connections. Whether you're confirming appointments, sharing market updates, or following up after inspections, here are some tips and scripts to help you build trust with your customers.

EMBRACING YOUR AMBITIONS IN 2025
Success in real estate isn't about grand plans – it's about understanding your current position and your desired destination. Most agents know exactly what they need to do, but success comes from taking decisive action. What truly distinguishes top performers is not their ambitious goals but their daily habits and commitment to personal growth. You can create a clear path forward by focusing on work volume, quality, and consistency. More from Mark McLeod here.

WILL THEY STAY OR WILL THEY GO?
After the Christmas break, many people evaluate whether their workplace ‘meets’ their core needs. Tony Robbins' six needs framework (certainty, uncertainty, significance, belonging, contribution and growth) provides valuable insight for business owners as to whether employees are likely to stay or go. Discover more here.

CELEBRITY HOMES

Game, set, match!

With the Australian Open in full swing, now’s the perfect time to take a peak inside the jaw-dropping homes of the sport’s biggest stars. From Maria Sharapova’s minimalist masterpiece in Los Angeles to Lleyton Hewitt’s resort-style retreat in Sydney, these properties are a Grand Slam of luxury and style.

MOVERS + SHAKERS

Subritzky brothers expand Ray White footprint

David and Arthur Subritzky have acquired a stake in Ray White Epsom while maintaining their Ellerslie business, strengthening their presence across Auckland. More here.

Francine Setchell thrives at @realty

The Gold Coast agent has sold over 200 properties and increased earnings by 60% since joining in 2019, thanks to the agency's high commission structure and tech support. More here.

Success doesn’t rest on weekends! 
Get the latest on top agent and agency moves every Sunday with our weekly roundup in Movers & Shakers. Subscribe now.

SOUND WAVES

Coming soon to a listing near you?

CES 2025 spotlighted the growing mash-up of AI, robotics, and smart home tech—basically, the stuff that makes homes smarter, safer, and easier to live in. We’ve gone super deep on this one today; keep an eye on these technologies as they evolve and become available in the market.

Dive straight into the listen below or the deeper dive here.

Read the article from Elite Agent here

AGENTS ON SOCIAL

The dog might have spooked you Dave Stewart, but it’s OK they don’t judge 😂🐶

@davidstewartagent

Still getting used to doing videos. I get easily spooked. #sales #realestateagent #fyp #realestate

Seen an Agent On Social we should include? Let us know here (email link)

Wishing you a productive day

Elite Agent is crewed by Mark Edwards, Catherine Nikas-Boulos, Rowan Crosby, Charmagne Arrubio and Samantha McLean. We aim to uplift the real estate industry by delivering forward-thinking, hype-free news and education that fosters knowledge and fuels ambition.

Stories marked with * are sponsored, including 'Together With' and the weekday 'Movers & Shakers' sections. Interested in promoting your brand to Elite Agent’s audience? Learn more at eliteagent.com/advertise.

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