🎯 Your team hit every KPI – so where are the deals?

GOOD MORNING FROM ELITE AGENT 👋

TODAY'S FEATURE

Why hitting every KPI still costs you deals

Real estate performance coach and auctioneer Andy Reid received a call from a business owner frustrated that, despite hitting every target, his team was still losing deals. Andy's view? KPIs aren’t the problem, it’s the way they’re being used. He says agents are becoming too focused on ticking off call counts and activity metrics rather than driving meaningful results. He links the issue to Campbell’s Law and points to an unlikely example - the turnaround of a global coffee chain - to demonstrate what truly changes behaviour on the frontline. The full piece hands you the alternative habit he's testing with teams right now.

What you'll learn in the full article:

• The Campbell's Law trap: the psychological reason your team can hit every KPI and still produce zero extra deals.
• The Starbucks pivot: the single behavioural metric a global coffee chain tracked instead of sales, and what it fixed.
• The one-call habit: the deceptively simple daily habit Andy reckons could quietly replace half your KPI sheet.

Read the full article →

TOGETHER WITH EBM

The claims experience: What landlords expect vs reality

Landlords rarely think about their insurance until something goes wrong, and that is exactly when the questions start landing on your desk.

EBM RentCover has put together a guide on the gap between what landlords expect from a claim and what actually happens – the documentation that matters, the cover that surprises people, and why the human side of a claim often counts for more than the paperwork.

It is a handy one to have in your back pocket next time a landlord calls in a panic.

Take a look at the full breakdown to see how you can help set expectations before a claim ever needs to be lodged.

Learn more →

DEPT OF DATA

The next million dollar suburbs in a cooling market

Marangaroo in Perth's north is sitting at $933,000, and there's a strong chance it'll cross $1 million within a year, even if growth halves. The suburbs doing the running are owner-occupier heavy, while investor-dense pockets are already cooling fastest and slipping into negative growth first.

Atom Go Tian says the coming slowdown won't land evenly across the market.

DEPT OF FINANCE

Vacancy rates edge up but still sit under 2%

Nationally, vacancies ticked up to 1.3% in June, but every capital city is still below 2% – Darwin's sitting at just 0.3%. Rents actually eased 0.4% over the month, though they're still 8.1% higher than a year ago.

Louis Christopher, Managing Director of SQM Research says it's an encouraging sign of moderation, but: "Without a substantial increase in the supply of rental housing, affordability pressures are likely to remain a challenge for tenants for some time yet."

Read the full article →

DEPT OF DATA

Trump lets US housing bill become law unsigned

Donald Trump refused to sign it – in protest over an unrelated voter ID fight – so the biggest US housing package since 1990 became law anyway. It caps how many single-family homes big investors can buy for the first time, though experts say relief could take years to show up.

HOW IT SOLD

Two buyers matched the same $1.46m offer

A walkthrough video showcasing a rare 3,400+ m² block sparked huge engagement on Facebook and Instagram within 48 hours of posting. That attention turned into two buyers competing for 62 Cheetham Crescent, North Rothbury, with Jackie Turner selling the home for $1,460,000 in under a month.

Find out the story behind how it sold →

Agents across Australia and New Zealand are turning sales into stories. getailsa.com →

MOVERS & SHAKERS

Rachael Campbell joins FOUNDIT as Noosa partner

Noosa's coastal-to-hinterland market now has a dedicated buyer's advocate under the FOUNDIT banner – Rachael Campbell has joined as Partner. She brings more than two decades buying, renovating and investing in property across Noosa, the USA and Indonesia, working with everyone from owner-occupiers to interstate relocators. She'll run acquisitions end-to-end, from sourcing through to settlement, with access to off-market and pre-market opportunities via her local network.

How Leo Edwards built a reach to rival the portals Twenty listings, one principal, and a database north of 30,000 – that's the model Leo Edwards has built at Inverloch 3996 @realty on Victoria's Bass Coast. The sole agent skipped the shopfront entirely, instead building a standalone website for every listing and a two-week pre-market campaign that adds hundreds of buyer contacts to his list with each new release.

Ayesha Shahnawaz returns to Harcourts to launch Harcourts Infinity Balcatta has a new six-person office, led by a familiar face for Harcourts. Ayesha Shahnawaz started her career with the network as a property manager, then spent years building her own agency, Paradise Pulse Realty, before deciding to return. She's launched Harcourts Infinity, bringing four sales professionals and a virtual assistant to service Perth's northern suburbs from Balcatta Road.

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AGENTS ON SOCIAL

"Yep, that’s me. Josh Altman. You’re probably wondering how I ended up mid-cannonball into the pool of a $30 million dollar home?"💸💦 Seen an Agent On Social we should include? Let us know here

TRUE OR FALSE:

The Empire State Building has its own ZIP code.

And the answer is …

TRUE. The building is so large - and receives so much mail - that it has its own ZIP code: 10118. Now that’s what you call prime real estate! via Empire State Building.