Winning more business, Immigration driving rents, QLD rental reform issues, +news and more

Good Morning from Elite Agent

Do you want to stand out from the competition and win more listings and managements? Then you need to hit your target clients with the right message at the right time. To do that, Hannah Gill says you need to rely on a lot more than just savvy marketing, you have to create a consistent message on every platform. She’s got four tips that will help you do exactly that and have a big impact on your bottom line. More here.

Today, we are also covering:

• Why Perth isn’t an auction state

• Winning more business

• Managing tech overload

• QLD rental reforms not working

• And much more!

Let's get to work 🚀

Instant Inspo 💡

STAY HANDS ON

As a leader, be in the trenches with your team. Show up unexpectedly to open houses and auctions to demonstrate your support. Staying hands-on helps you keep a pulse on the market.

Find out more with Matt Lahood here.

On our radar

Why WA agents ‘pass in’ on auctions

Perth property prices might be surging at the fastest rate in the country, but agents still aren’t keen on selling at auction. However, things could be starting to change, with WA’s leading auctioneers pointing out that vendors are buyers are warming up to the idea. More here.

AI Powered Agents on demand

Samantha McLean’s hugely popular AI Powered Agent’s course is now available as self-paced course you can start at any time - even now! The course all of the updated content from the traditional six-week course, only this time you can move as fast or as leisurely through it as you like. In it, you’ll learn stress-free, AI-driven processes to help you keep your pipeline full and your operations running smoothly. It really will be like you have an ‘extra brain’ and an ‘extra pair of hands’. Find out more and register here.

Today’s Feature

Mark McLeod: Three things tech should provide your business

In a world where there is an app for everything, it’s easy to become overwhelmed when deciding what technology your business truly needs. In today’s feature, Mark McLeod explains why you need to look beyond the shiny packaging and consider three key criteria when refining your tech stack. Discover them here.

Today’s Quiz

Can you spot the real deal among these towel twins, or are they folding us into a fluffy mystery? 🧺

Brekky Browse

Meanwhile in the Britain 🇬🇧

London’s very own White House

If you’ve ever fancied being President of the United States, but politics isn’t really your thing, the good news is you still have a chance to live the life of the Commander and Chief. A home in London with an uncanny resemblance to the White House has just hit the market for $57M. The Palladian-style mansion is big but falls short of the 5000sq m of living space on offer at its Washington, DC counterpart. However, as an added bonus, the London version is set on the River Thames. More here.

Anything else?

Selling with citrus

It’s common knowledge that homely aromas like ground coffee and baked goods can make a house feel more welcoming to potential buyers. However, surprisingly, the smell of citrus is the one that drives up the price of a home. According to a realestate.com.au field test, during an open for inspection, a home with a citrus smell was thought to be worth over $100,000 more than the same property that had a lingering odour of smelly socks. It shows that looks aren’t everything when it comes to buying real estate.

Dates for your diary

Find Elite Agent Editor Samantha McLean speaking about real estate and AI at these upcoming events:

May 10 AI Powered Agents Subscriber Masterclass (Virtual)
May 17 Raine & Horne PM Conference, Bowral, NSW
May 27 AREC, Gold Coast, Qld
June 3 Harcourts PM Conference, Gold Coast, Qld
July 12 AI Powered Agents Subscriber Masterclass (Virtual)
July 19 Leah Calnan National PM Day, Melbourne, Vic
July 30-Aug 1 Proptech Summit + Workshop, Sydney
August 11-14 Elite Retreat, Hayman Island, Qld
August 25 PPM Conference, Gold Coast, Qld