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GOOD MORNING FROM ELITE AGENT 👋 TRUE OR FALSE? Britain's Window Tax - which charged homeowners based on how many windows their house had - was repealed in 1851 after physicians argued that bricked-up windows were spreading tuberculosis (Scroll to the bottom for the answer!) |
In today's edition of The Brief - One Ray White boss figures a $50,000 overseas trip is cheaper than two recruitment fees – and presents the case for rewarding property managers like sales stars.
- More proposed legislation in Victoria would see a mandatory 14-day wait before any contract gets signed – and yes, that would kill pre-auction offers, so the REIV is pushing back.
- Byron Ager had five offers in hand before his Golden Square listing even hit the portals – here's what two weeks off-market actually bought him.
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TODAY'S FEATURE  Why property managers finally get the trophyFive years, one departure, and a 95 per cent retention rate on the property management side – that's the scoreboard at Ray White United Group. Founder Peter Diamantidis built a rewards system that puts property managers on equal footing with sales stars, complete with overseas trips, Google review targets and lease retention benchmarks. The maths behind it might surprise you: he reckons a $50,000 trip costs less than two recruitment fees. |
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What you'll learn in the full article: - The 87 per cent bar: See the exact lease retention, response time and Google review targets a pod must hit before anyone books a flight.
- The suit test: Find out why $2,500 tailored suits and a glass of scotch beat a cash bonus for keeping young agents around.
- The rule Peter won't bend: One pod has missed the overseas trip two years straight –
Read the full article → |
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TOGETHER WITH PROPTECH COLAB  Proptech's real problem isn't the software, it's the rolloutPropTech CoLab's new Proptech Pulse 2026 report surveyed 146 industry leaders and found change management, not integration or budget, is now the number one barrier to adoption, and it only gets harder as products scale. The reassuring bit: not one respondent rated human oversight as unimportant, so all that talk of AI replacing agents remains just that – talk. Read the full Proptech Pulse 2026: The Adoption Edge report at proptechcolab.com. Learn more → |
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DEPT OF LEGISLATION  REIV warns bill could stall your settlementsThe Real Estate Institute of Victoria (REIV) is urgently warning that the proposed Consumer Legislation Amendment Bill 2026 is fundamentally flawed and will actively harm the property market by stalling legitimate transactions and complicating deposit releases. Fueled by deep frustration over the government's disregard for practical industry expertise, the REIV is calling on lawmakers and stakeholders to immediately halt the bill, amend the restrictive Section 32 and Section 27 clauses, and genuinely collaborate with real estate professionals to draft sensible, workable reforms. |
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DEPT OF AI  Canberra plans one rulebook for data centre approvalsRight now, NSW treats big data centres as state significant development, WA has no special category at all – five states, five different rulebooks. Canberra wants to replace that patchwork with one national framework, run from a new Office of AI inside the PM's own department, with legislation due next year. It's a shift that could reset how industrial land gets assessed for power and water use. |
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DEPT OF WEALTHY CLIENTS  Manhattan's $10M+ market grinds to a haltA glimpse into the future of property taxes? Manhattan's ultra-luxury market just had its slowest week in months, and brokers are pointing the finger squarely at a controversial new 'vacant home' tax. As the $10M+ market stalls, buyers are shifting their budgets down-market to avoid the heaviest levies. With Australian governments constantly tweaking investor taxes, NYC offers a real-time case study in how premium buyers react to sudden regulatory shifts. |
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HOW IT SOLD  Five offers secured before the listing launchedByron Ager spent two weeks off-market polishing photos, copy and buyer briefings on a rundown Golden Square house sitting on a 1,033m² block. By the time it hit the portals, five buyers had already made offers, and the property sold for $550,000 within 30 days. Find out the story behind how it sold → Agents across Australia and New Zealand are turning sales into stories. getailsa.com → |
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MOVERS & SHAKERS  eRealty names Paul Tyrrell as new chief executiveMelbourne's property technology company has a new chief executive. Paul Tyrrell steps into the role at eRealty, bringing senior commercial and partnership experience from View Media Group and its View.com.au platform. He succeeds founder Troy Rushton, who built the company's suite of connected platforms since 2020, and will now lead their consolidation into a single, unified network.  Belle Property Mornington and Mount Eliza opens third office in SeafordSeaford now has a Belle Property office of its own, as principals Brett Trebilcock and Bill Joycey extend their Mornington and Mount Eliza business along Melbourne's Bayside corridor. Joining them as partners are general manager Erin Winch, head of property management Alistair Shearer, and licensed sales agent Billy Dhandwar, rounding out a five-strong leadership team across the three offices. |
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AGENTS ON SOCIAL 5 PM Yesterday: Blasting rap, pure boss energy.
7:30 AM Today: Heart attack, searching for the volume knob, crying into my coffee. ☕️💀 Seen an Agent On Social we should include? Let us know here |
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TRUE OR FALSE: Britain's Window Tax - which charged homeowners based on how many windows their house had - was repealed in 1851 after physicians argued that bricked-up windows were spreading tuberculosis And the answer is … False – but it's close. The Window Tax was repealed in 1851, and health campaigners did argue passionately against it, but their primary concern was that blocking windows deprived homes of fresh air and sunlight, worsening general public health – not tuberculosis specifically. The repeal followed decades of pressure and was replaced by a house duty based on rateable value. The tax, first introduced in 1696, had led property owners to brick up windows wholesale to dodge higher rates, creating the distinctive 'blind windows' still visible across Britain today. Next time you spot one, just be glad nobody's taxing your natural light – yet. via UK Parliament. |
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