GOOD MORNING FROM ELITE AGENT

The Rubik’s Cube turns 50, and it’s a great reminder for agents: every challenge has a solution with the right approach. Just like the Cube, real estate is about strategy, persistence, and seeing opportunities in every twist and turn.

Today’s read time: 4 minutes, 28 seconds.

New to The Brief? Join us for free 🤝

MOTIVATION

From ‘Show Me the Money’ to real success: lessons for real estate pros

The lessons from Jerry Maguire aren’t just for movie buffs - they hold real value for the real estate world too.

One of its most iconic lines, “Show me the money,” might grab the spotlight, but the story dives much deeper. It’s about integrity, passion, and genuine connections driving true success, which is to say, not just financial gain.

This perspective resonates strongly with the Katrina Tarrant, CEO of Harcourts NSW, who highlights how shifting focus from transactions to relationships can unlock an agent’s full potential, with financial rewards naturally following.

Also, drawing on a Rubik’s cube analogy, she reminds us that strategy, and fresh thinking are essential for turning challenges into opportunities.

Shift from transactions to relationships

True success in real estate isn’t about the next paycheque but about building meaningful, long-lasting connections with clients. When we focus too much on the numbers, we risk falling into the "Rod Tidwell trap" (the fictional character from the 1996 film Jerry Maguire, played by Cuba Gooding Jr) of obsession over money and missing out on what really matters.

“The best deals, the ones that bring the most fulfilment, come when we stop obsessing over the commission and start caring about the people we serve,” said Katrina.

Let the money follow your passion

Focusing on financial rewards alone can hold you back from real success says Katrina. To spell it out, it’s about delivering your best for clients, feeling fulfilled, and letting the financial rewards follow naturally.

“Once he shifts [Rod Tidwell’s] mindset and begins to truly connect with what matters - his family, his passion for the game, and his integrity - everything falls into place. And that’s the real magic.” By shifting the focus from dollars to passion, integrity, and connection, you unlock your full potential.

The Rubik’s Cube mindset

Real estate is like solving a Rubik’s cube. Getting started is exciting, but the middle phases can feel overwhelming and frustrating. It’s easy to feel stuck and tempted to give up when progress seems slow. “Sometimes, it’s not about giving up when the going gets tough; it’s about stepping away for a fresh perspective, realigning the pieces, and tackling it with renewed focus,” says Katrina. 

Success often comes down to persistence and having the patience to find the right moves. When faced with tricky listings, client issues, or personal challenges, it’s essential to keep pushing forward.

ICYMI, last week we celebrated REA's excellence in real estate

TOGETHER WITH RAY WHITE

Crows Nest 2024: A celebration of curiosity and excellence

Ray White’s Crows Nest 2024 conference, held on the Gold Coast, brought together 190 corporate team members to reflect on achievements and foster innovation. Highlights included Curiosity Day, where Chairman Brian White’s mantra, “There’s no such thing as a bad curiosity, the only bad thing is having no curiosity,” set the tone for pitches aimed at enhancing the business.

Managing Director Dan White reiterated the group’s commitment to improvement and collaboration, with Ray White reaching a market share of 14.55 per cent and auction share of 25 per cent. The conference concluded with awards recognising standout contributors, including Bianca Denham (Chairman’s Cup) and Ben Cowie (White Family Trophy).

Read more about Ray White’s Crows Nest 2024 conference here

SMART SNIPPETS

Property market defies high rates
Despite high interest rates, Australia's property market is showing remarkable resilience in 2024. Perth, Adelaide, and Brisbane are leading the charge with double-digit growth, while Perth's median house price has surged 24.1% to $797,184, outperforming Melbourne. With vacancy rates below 1% in most capital cities, rental prices continue to climb.

Building homes just got a major boost
The Australian government is injecting $900 million into the construction sector to tackle declining productivity. With construction times for houses increasing by over 40% in the past 15 years, the new National Productivity Fund will support modern building methods and streamline approvals to hopefully build more homes, faster.

NYC’s game-changer for renters
The New York City Council’s approval of the Fairness in Apartment Rentals Act marks a significant shift in the city's rental market, requiring landlords to pay broker fees for agents they hire, rather than tenants. Historically, renters faced fees of up to 15% of annual rent, contributing to steep upfront costs that reached nearly US$13,000 on average in 2024.

SOUND WAVES

From woo-woo to WOW

The Global Wellness Institute projects the wellness real estate sector to hit US$913 billion by the close of 2028. Today’s curated listen explores this real estate phenomenon which one was once dismissed as "woo-woo.”

Dive straight into the listen below or the deeper dive here.

Read the article from The Financial Times here

AGENTS ON SOCIAL

Sending out "signs" is just part of the job, right? Whether it’s a billboard, a letterbox drop, or that open home board strategically placed for maximum foot traffic, we all know the secret: it’s not just about selling houses - it’s about making sure everyone knows who’s boss in the neighbourhood. 🪧🛩️

Seen an Agent On Social we should include? Let us know here (email link)

Wishing you a productive day

Elite Agent is crewed by Mark Edwards, Catherine Nikas-Boulos, Rowan Crosby, Giverny Pringle, Charmagne Arrubio and Samantha McLean. We aim to uplift the real estate industry by delivering forward-thinking, hype-free news and education that fosters knowledge and fuels ambition.

Stories marked with * are sponsored, including 'Together With' and the weekday 'Movers & Shakers' sections. Interested in promoting your brand to Elite Agent’s audience? Learn more at eliteagent.com/advertise.

Was this email forwarded to you? Sign up here.