GOOD MORNING FROM ELITE AGENT

Agents, the good news is your jobs are safe. When Money.com.au asked AI to dream up homes for Australia’s median house prices, the results were like stepping into an alternate reality. Sydney’s $1.1 million budget bought you a harbourside estate or a charming Victorian terrace. As if! Turns out this futuristic app is living in the past.

Today’s read time: 4 minutes, 16 seconds.

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AUCTION

Andy Reid: Why teamwork and strategy is key to standing out

Auction Day is more than just a transaction; it’s a reflection of your brand, where vendors, buyers, and potential clients judge the agency.

Andy Reid, (Speaker, Podcast Host, Auctioneer and published Author of 'Success Curious - How to define & achieve high performance') explains that success lies in the collaborative effort before, during, and after the auction.

Effective teamwork and communication, particularly between the listing agent and auctioneer, play a vital role in maintaining client confidence and ensuring the auction process reflects positively on the agency, regardless of the result.

Pre-listing collaboration

Building trust with vendors before securing a listing is crucial, especially through early collaboration with the auctioneer.

Andy suggests that "a brief chat with the person who is going to be calling the auction… gives them a sense of control," which can alleviate vendor anxiety. By creating that early touchpoint, agents demonstrate a united front, increasing the likelihood of securing the listing and building confidence in the process from the start.

Support during the campaign

Effective teamwork doesn’t stop at securing a listing; it’s essential throughout the entire campaign. Reid points out that agents often miss opportunities to leverage their team’s social media presence. "It’s a missed chance for agents to show a greater level of activity,"

Andy explains, noting that cross-promotion of team members' auctions not only benefits the agency but also reinforces to vendors that they are working with a well-coordinated, supportive team.

Auction day team effort

The auction itself is a team affair, and every member plays a critical role in ensuring success. Andy stresses that "although the auctioneer is the focal point, the entire team is in view." This means that every agent, not just the auctioneer, should be actively engaged with vendors, bidders, and onlookers.

By fostering this active environment, the energy of the event is heightened, helping to create a competitive atmosphere that can lead to increased bidding.

ICYMI, yesterday we covered why data is your next best investment.

TOGETHER WITH @realty

After running a successful real estate business for 15 years, Sandra and Vincent Haupt sought a “simpler life”. They switched to @realty in 2017 to achieve a better work-life balance taking advantage of the company's flexible business model, 93% commission structure, and zero joining fees.

The couple found that they could maintain their income while selling fewer properties working with @realty’s CRM system and AI-powered tools. The Haupts say they now enjoy a more balanced lifestyle, without the stress of managing a traditional real estate office.

Read more about the Haupt’s business here*

SMART SNIPPETS

Eviction rates soar in outer suburbs
A new heat map reveals that outer suburbs have the highest risk of eviction in NSW. Bourke Shire, Central Darling and Walcha top the list with three eviction applications per 100 rental households. Meanwhile, wealthy Sydney areas reported zero evictions. Experts say it's a clear sign of the growing cost of living crisis.

Mortgage stress forces Aussies to sacrifice essentials
New research from Finder reveals that 25% of Australian mortgage holders are skipping essential expenses, including meals, energy bills, and groceries, to meet increasing home loan repayments. The survey estimates 825,000 homeowners are short on cash each month, with the average mortgage now at $641,143.

Renters embracing high-tech homes
Australian tenants are leading the world in adopting rental property technology. A recent survey found that 68 per cent of Aussie renters consider advanced tech a factor in choosing a home. While 33 per cent use online payment portals, compared to just 25 per cent around the world. Smart energy management and remote security apps are among the most desired features. However, traditional communication methods still reign supreme, with 51 per cent of tenants primarily using email to contact property managers.

SOUND WAVES

Turning stress into success

For real estate agents, stress can be a constant companion, especially during high-stakes deals, negotiations, or managing client expectations.

In today’s curated listen, we look at how to navigate stressful situations, turning challenges into opportunities for growth.

Dive straight into the listen below or the deeper dive here.

Read the article from Today.com here

AGENTS ON SOCIAL

When Aussie TikTok star Fonzie Gomez caught up with real estate superstar Ryan Serhant, he discovered that his success really is down to the relentless hustle. The Owning Manhattan star revealed his intense routine: waking up at 4:30am, working 16-17 hours a day, and powering through seven days a week. “I don’t care about the money, I just care about winning.” And, he’s promising to come to Australia … 🤯💰

@fonziegomez

Asking @Ryan Serhant about his success.. 💰 #interview #property #newyork #nyc #ryanserhant #realestate #australia #foryou

Seen an Agent On Social we should include? Let us know here (email link)

Wishing you a productive day

Elite Agent is crewed by Mark Edwards, Catherine Nikas-Boulos, Rowan Crosby, Giverny Pringle, Charmagne Arrubio and Samantha McLean. We aim to uplift the real estate industry by delivering forward-thinking, hype-free news and education that fosters knowledge and fuels ambition.

If you see a * beside a story, it means it’s a sponsored post. To enquire about advertising with us, visit eliteagent.com/advertise.

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