🪞 Who does your buyer want to become?

GOOD MORNING FROM ELITE AGENT 👋

TODAY'S FEATURE

One breath between your worst call and your kid's hug

A property manager finishes a brutal tenant call, then walks straight through the front door to their family. No pause, no reset, same rattled version of themselves at home as at work. At PM/ONE 2026, Chelsea Pottenger handed delegates a buffet of small habits to break that pattern – starting with a breathing technique she demonstrated live in the room.

What you'll learn in the full article:

• The transition breath: a long inhale, a shorter inhale, and an audible exhale that Chelsea uses to reset before walking through her own front door.
• The Five for Five challenge: five morning swaps – including ditching the beeping alarm – tested over five days, with delegates reporting back on how they felt.
• The "yet" move: the basketball-coach lesson that turns "I'm not good at this" into a full training plan, not just a nicer sentence.

Read the full article →

TOGETHER WITH AREA SPECIALIST

The real profit date behind a $300,000 GCI year

September 11. That's the date Michael Choi, founder of Area Specialist, says the average $300,000 GCI agent in a traditional franchise finally clears franchise fees, office splits and tax and starts keeping what they earn.

Run the same numbers through the Area Specialist model and that date moves to May 16 – 120 days sooner, agents owning their business and paying corporate tax rates instead of splitting with a franchise.

Michael's point isn't that agents are underearning. It's that the structure they're working inside decides how much of the year is spent paying it off before any of it is actually theirs.

Learn more →

DEPT OF TAX

Trust tax changes could cancel housing projects

More than 60 per cent of small and medium developers surveyed expect proposed discretionary trust tax changes to hit project timing or viability, and 37 per cent of those say cancellation is on the table. Five industry bodies commissioned the polling as the government pushes ahead with a 30 per cent minimum trust tax from 1 July 2028.

DEPT OF AI

Selling the person they're about to become

Samantha McLean was messing about with ChatGPT on a flight home when it made a connection she hadn't seen coming: moving house works like New Year's Day. It's not just where people live, but who they get to become when they land somewhere new. That idea unravelled into a new way to build buyer and tenant personas – one that goes past features and location and asks a much stranger question about the property you're about to list.

PS. Same question, pointed at you – who does future you want to be in 30 days time?Transform starts 1 October: 30 days of putting AI to work in your own business, with four live sessions with Sam. Your next chapter →

DEPT OF COMMERCIAL

Senior living sector eyes consolidation as $150bn opportunity

CBRE's new research shows the top five senior living operators control less than a fifth of a $150 billion sector – one of the clearest consolidation opportunities in Australian real estate. Some 83 per cent of over-75s own their home outright, with average dwelling values around $1.1 million, while a typical over-65 couple holds $750,000 in superannuation – a combination fuelling demand for higher-quality retirement and aged care options.

HOW IT SOLD

In-house property management saved this Bondi Junction sale

A tenant's lease running until November nearly cost Nicholas Armstrong-Smith his first-home buyer. Instead, he offered a standard settlement with his agency's property management team managing the property until the lease expired, securing $1.04 million pre-auction after 28 days for overseas vendors.

Find out the story behind how it sold →

AI cannot cite content that was never written. getailsa.com →

MOVERS & SHAKERS

Jasmyn Calgaro buys into Ray White Nepean Group

From nine-person office to co-ownership: Jasmyn Calgaro has been named business partner at Ray White Nepean Group, joining principals Mark Jennings and Tim Doyle at the helm of the western Sydney business. She started as a 19-year-old sales associate and settled more than 130 transactions last year, placing her among the top one per cent of Ray White salespeople nationally, according to the network. The partnership gives her a stake in the group she's spent 11 years helping build.

Luke and Nikki McAuliffe open Harcourts Gungahlin | Belconnen Canberra's north has a new local option – Luke McAuliffe and Nikki McAuliffe have launched Harcourts Gungahlin | Belconnen, bringing 20 years of combined experience across residential sales, property management, commercial leasing and high-end negotiations. Luke's business has grown largely on repeat clients and referrals, while Nikki's background spans real estate operations and property management. The new office will service Gungahlin, Belconnen and surrounding suburbs.

WA's top real estate performers honoured at 2026 reiwa.com awards Nearly 900 WA real estate professionals filled Crown Perth for the 2026 reiwa.com Awards, where The Agency topped the large office rankings for listings and value sold, and Ray White claimed the franchise and marketing group categories for 2025-26. Belinda Turner of Professionals Geraldton took out Rookie of the Year, one of 170 salespeople recognised for their results.

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“Alexa, play something calming.” 😂🫠

TRUE OR FALSE:

There is a private home in Mumbai that stands 27 storeys tall, has three helipads and six levels of parking, and needs 600 staff to run it.

And the answer is …

True. Antilia, on Altamount Road, holds the Guinness record as the largest house on earth. Its floors are triple height, so it looms over the street like a 60-storey office tower – for one family. Somewhere, a property manager is quoting on the window cleaning and quietly weeping. via Guinness World Records.