GOOD MORNING FROM ELITE AGENT

Geez, real estate agents certainly get some tough listings. A New York studio has gone viral on TikTok for its unusual bathroom setup: a toilet with a built-in sink that only activates when you flush (yes, you read that right).

The former tenant shared a clip of the quirky feature, sparking a wave of disbelief online. Now, it’s up to the next agent to convince buyers that this creative plumbing arrangement is a selling point. Good luck with that!

Today’s read time: 5 minutes, 26 seconds.

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STAGING

How presentation and collaboration can make or break a property sale

When it comes to selling a home, presentation is key. Buyers make snap judgments within moments of stepping inside, and even small oversights can cost sellers thousands.

According to celebrity interior designer Kellie Richardson, CEO of Kurved by Design, simple mistakes such as personal clutter, bad odours, and visible dirt can turn buyers away instantly.

At the same time, Justine Wilson, director of Vault Interiors, highlights that successful property sales often come down to the collaboration between real estate agents and professional stylists. A well-staged home not only attracts more buyers but can lead to faster sales and stronger offers.

Buyer turn-offs

Personal clutter, bad smells, and visible dirt are three of the biggest turnoffs for buyers, according to Kellie. She warns that family photos and personal memorabilia can make it difficult for buyers to imagine themselves in a space, while lingering odours, especially from bathrooms, wardrobes, and kitchens, can leave a lasting negative impression.

“Visible dirt and neglect are major turnoffs that can make a home feel uncared for and appear unclean,” she said, stressing that deep cleaning and neutral styling are essential for a home to attract serious buyers, irrespective of its price point.

Communication is everything

Stylists need insight into the target market, the home’s strengths, and any challenges that need addressing. The more information agents provide upfront, the more precise and strategic the styling can be.

"Communication is the foundation of any successful collaboration. Real estate agents and property stylists need to discuss the property’s strengths and challenges early in the process. By sharing insights on the target market, property style, and local buyer preferences, agents can help stylists craft a design that aligns with the sales strategy," says Justine.

Generic styling doesn’t sell

The key to powerful property presentation is ensuring it resonates with the likely buyer - whether that’s families, professionals, or downsizers.

"One of the biggest benefits of collaboration is the ability to tailor styling choices to the potential buyer profile. Agents have in-depth knowledge of their buyers, whether they’re families, young professionals, or investors. Share this insight with the stylist," says Justine.

A well-styled home isn’t just attractive, it makes an emotional connection. When buyers see themselves in the space, offers come faster and stronger.

ICYMI, last yesterday we learned how life experience helps you or holds you back?

TOGETHER WITH REAL+

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SMART SNIPPETS

Failure isn’t the end - it’s actually the beginning of real success in real estate
Laing+Simmons CEO Leanne Pilkington shares how early missteps in hiring and leadership taught her the power of aligning talent with company values. By creating a culture where failure is openly discussed, leaders can turn setbacks into stepping stones. The key? Stay curious, embrace mistakes, and keep growing, because every failure holds a lesson.

The Super Bowl effect: a real estate goldmine
The Super Bowl isn’t just a game - it’s a real estate catalyst. Chief’s die-hard (and Ray White AKG founder), Avi Khan, writes that host cities like New Orleans see short-term rental prices double or triple, luxury property demand spike, and commercial landlords leverage the global attention to secure prime tenants.

Infrastructure upgrades and tourism spending inject $500 million plus into local economies, often leading to long-term property value appreciation. Whether it’s Airbnb investors cashing in or developers capitalising on increased desirability, the Super Bowl proves that in real estate, timing and location are everything.

Christie’s expands luxury real estate network to Hong Kong
Christie’s International Real Estate has launched in Hong Kong, led by Samson Law, a 30-year industry veteran. The move follows recent expansions in Singapore, Thailand, and Vietnam, strengthening Christie’s foothold in Asia’s luxury real estate market.

CELEBRITY HOMES

Kris Jenner lists iconic KUWTK mansion
Kris Jenner is selling her Hidden Hills estate, a long-time backdrop of Keeping Up With the Kardashians, for US $13.5 million. The six-bedroom home features a grand double staircase, resort-style pool, and luxury amenities. Christie’s International Real Estate is managing the listing, which can be sold fully furnished for an extra $400,000.

MOVERS + SHAKERS

Sean Hanneberry to lead Professionals Group
The experienced business leader takes the CEO role to drive the transformation of the 150-office national network. More here.

Ted Dwyer launches RWC MC in Melbourne
Following in his late father's footsteps, the commercial real estate veteran brings 15 years of experience to establish the new venture in the CBD. More here.

Success doesn’t rest on weekends! 
Get the latest on top agent and agency moves every Sunday with our weekly roundup in Movers & Shakers. Subscribe now.

SOUNDWAVES

7 ways agents can avoid burnout

Long hours, high-pressure deals, and client demands can take a toll on real estate agents. Recognising stress early, setting boundaries with clients, and maintaining a work-life balance are essential. This curated listen focuses on prioritising self-care, taking breaks between appointments, and leaning on a strong support network who can help.

Dive straight into the listen below or the deeper dive here

Read the article from Medical News Today here

AGENTS ON SOCIAL

“If you were a house, you'd be a hot listing... and I’d never let you go off the market.” Okay, we’re cringing too. 🤣 😜

Seen an Agent On Social we should include? Let us know here (email link)

Wishing you a productive day

Elite Agent is crewed by Mark Edwards, Catherine Nikas-Boulos, Rowan Crosby, Charmagne Arrubio and Samantha McLean. We aim to uplift the real estate industry by delivering forward-thinking, hype-free news and education that fosters knowledge and fuels ambition.

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