🎯 volume first, revenue later...

GOOD MORNING FROM ELITE AGENT

Hey 👋 from the new crew.

Mark your calendars: REA Group’s ‘Ready’ event will return on 21 August 2025, and the speaker lineup will be announced around November this year.

Today’s read time: 3 minutes, 40 seconds

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MOTIVATION
Do you have what it takes to be the best?

The bad news is: “There is no silver bullet”.
The good news: ”You already have the bullet inside of you, you just need to pull the trigger.”

The Ray White 2024 Emerging Elite Conference in Sydney brought together some of Australia's most successful real estate agents and leadership experts to share insights on what it takes to succeed in the industry. Bianca Denham, head of Performance and Recognition at Ray White, reported on the event, at which the “silver bullet” analogy was offered, among other gems, to the top-performing members who wrote an average of $494,000 in commissions in the 2024 financial year.

And the biggest takeaway from the event: nothing beats hard work.

Here are three bite-sized nuggets of wisdom to supercharge your day.

1. Consistency is key 
A major theme at the conference was the importance of hard work (or "mahi" in Maori as guest speaker Gilbert Enoka from All Blacks fame pointed out). He emphasised that there are no shortcuts - on the field or in business. Only sustained effort can lead to greatness. “Mahi is a Maori word for hard work. Nothing beats rolling up your sleeves and doing the work required for greatness.”

2. Leadership and personal well-being go hand-in-hand
Jake Battenally and Josh Tesolin bravely spoke of their own health journeys and highlighted the importance of health and well-being. When leaders prioritise their physical and mental wellness, it enhances their ability to lead and drive business success.

3. Focus on volume NOT revenue 
Agents at the conference discussed the need to redirect attention to volume of activity rather than revenue. Agents can create scalable systems that drive long-term success and team accountability by focusing on the number of calls, appraisals, and listings.

Get all the top tips from the Emerging Elite Conference here.

ICYMI, yesterday we covered some tips growing your rent roll.

SMART SNIPPETS

In Australia, property investment is living up to the old saying "safe as houses" - and then some. Almost all homes and apartments sold recently have proven to be not just safe but profitable investments. Regional areas are showing good growth, but according to a new report from Domain, Brisbane is the standout, with nearly every property sale landing firmly in the black.

Managers, it's time for a quick HR check. Do you know if your team members are employees or contractors? The Fair Work Act is shaking things up with new rules landing on August 26, and they could change how you classify your workers. No one wants legal headaches, fines, or back taxes, so Kristen Porter is giving us the lowdown on these changes and what they mean for your business.

Sydney has the world’s hottest prime rental market. After a staggering 40.9 per cent growth since 2021, Harbour City's rental rocket is slowly starting to wind down. Sydney has been the top-performing city over the past 12 months, rising 13.9 per cent ahead of Tokyo, Berlin, and Frankfurt. But growth is starting to slow across the board.

More social houses, less investor tax breaks. The People's Commission into the Housing Crisis recommends building 750,000 social homes in 20 years and ending investor perks like negative gearing. With 90 per cent of people surveyed reporting stress-related impacts from housing, the government is facing mounting pressure to act in a meaningful way.

SOUND WAVES
5 scientifically proven ways to enhance your work output

Today’s curated listen is all about productivity - and how to get more done. (For a change, one of them is not AI!)

AGENTS ON SOCIAL

If you’re short on time, this agent will show you how to RUN through an open for inspection. 🏃🏻🥵

@trent_miller__

SPEED TOUR‼️💨 PA NEWS AIRS MONDAY‼️ Thank you guys for all the love and support!! More videos coming soon! Looking To Buy Or Sell Real Es... See more

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Wishing you a productive day

Elite Agent is crewed by Mark Edwards, Catherine Nikas-Boulos, Rowan Crosby, and Samantha McLean. We aim to uplift the real estate industry by delivering forward-thinking, hype-free news and education that fosters knowledge and fuels ambition.

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