Unique marketing campaign for Brisbane award-winner, Cathie Crampton on effective leadership, City market growth outpaces regions, +news and more

Good Morning from Elite Agent

Are you looking to dial up your appraisal to listing conversion rates and secure more listings and more sales? Business, work and behaviour expert Daniel Pink says the ‘Pixar Pitch’ can be used to pitch or sell almost anything - even you selling your services at a listing appointment. The theory is based on the six-line story structure Pixar producers use in every one of their movies (Yes, we mean Toy Story!). Not only does it keep the pitch short and sharp, but it also uses the power of targeted storytelling to pull viewers (or, in your case, vendors) into the narrative, which makes you more compelling. Daniel explains it more here.

Today we are covering:

• Sarah Hackett selling Brisbane award-winner

• Cathie Crampton on effective leadership

• Female leadership takes centre stage at First National

• One-minute data: Metro outpaces regional growth

• And much more!

Let's get to work 🚀

Instant Inspo 💡

BUILD THE NEXT GENERATION

Empower young women and new agents by teaching financial responsibility and providing mentorship. Encouraging financial independence from an early age can make a significant impact on their careers and lives.

Go Deeper with Christine Rudolph here.

On our radar

Selling the best

Award-winning Place New Farm Managing Director, Sarah Hackett, has launched a marketing campaign targeting private schools to sell an international, award-winning Brisbane home. The 694sq m home, known as TORRE, won ‘Best Development Residential Property – Australia’ at the International Property Awards London. With features including a private lift, imported marble and an eight-car basement garage, Sarah said the marketing campaign was designed to capture high net worth buyers. More about the campaign, and the incredible pictures, here.

Together with AI Powered Agents

Let’s keep the following in mind:

There are four universal currencies: Time, Information, Energy, and Money.

The better we manage these currencies, the greater our chances of success. Generative AI can help unlock efficiencies in all four currencies. However, before you proceed, it's crucial to understand how to mitigate potential risks, use AI ethically, create more personalised content, and handle process changes.

Sam has created a comprehensive 12-step guide for real estate leaders who want to implement AI.

If you've been focusing more on "how" rather than "why" and "what" of AI lately, this resource is for you.

Download it here.

Today’s Feature

Cathie Crampton: 10 lessons on effective leadership, scaling a profitable PM business and balancing calm with innovation

Effective leadership requires more than just vision; it demands action. And Cathie Crampton has both in spades. In the latest episode of the Elevate podcast, hosted by Samantha McLean, the new Belle Property National Property Management Performance Manager reveals true leadership is about long-term strategic development, embracing change and setting rhythms that keep you calm and focused. Listen in here.

‘Leaf’ it to us to blur the line between reality and AI with this lush atrium – can you spot the fake foliage?

Brekky Browse

Meanwhile, in the Netherlands 🇳🇱

Tax changes force investors to sell

The Netherlands is expected to see a second wave of rental properties hitting the market as tax changes are expected to spook property owners. Due to upcoming changes in tax regulations, larger and medium-sized landlords will follow small investors who have already started selling their rentals. Experts believe the removal of the 1 million euro interest deduction threshold in the new tax plan will significantly impact private companies, forcing many to sell their properties to meet financial obligations. More here.

Anything else?

Dick Smith’s world record

On this day in 1983, Dick Smith became the first person to fly a helicopter around the world solo. He started his trip in August 1982, taking off from Fort Worth, Texas, in a Bell Jetranger 206B. It took him about a year to finish the solo mission. Smith is best known for his business acumen and building companies from the ground up. He’s the founder of Dick Smith Electronics, Australian Geographic and Dick Smith Foods.

Dates for your diary

Find Elite Agent Editor Samantha McLean speaking about real estate and AI at these upcoming events:

July 30-Aug 1 Proptech Summit + Workshop, Sydney
August 11-14 Elite Retreat, Hayman Island, Qld
August 25 PPM Conference, Gold Coast, Qld