GOOD MORNING FROM ELITE AGENT

Today is National Lipstick Day, and in real estate, we know presentation is everything, whether it’s your listing or your look. Lipstick isn’t just a beauty tool, it’s the finishing touch that says, “I’m here to close.”

It’s also a reminder that what sells is what stands out. Just like a well-styled property with a pop of colour, a confident smile (and maybe a killer shade of red) helps you leave an impression clients remember.

Today’s read time: 5 minutes, 47 seconds

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PROSPECTING

Spring into action now

Why the July/August hustle builds September results

It might still be winter, but Shane Kempton, CEO Harcourts WA, is clear: this is no time to coast. With the Spring Selling Season around the corner, now is when serious agents start building momentum. “The most powerful results in Spring don’t come from Spring actions,” he says.

“They come from what you’re doing right now.” While others hit snooze or wait for market noise to settle, he urges agents to treat July as their “coiling season”, like a spring storing energy.

Work your pipeline while others pause

Waiting until Spring to start prospecting is a big mistake. Shane says the difference between average and top agents is simple: “Average agents wait for the phone to ring. Great agents build momentum before others even realise they should.”

Now’s the time to reconnect with past appraisals, re-engage warm buyer leads, and check in with community contacts and referral partners. Remember, every buyer is a future seller, so stay in touch. He says it’s also the perfect window to fine-tune your listing toolkit and negotiation skills so you're ready to move fast when listings spike.

Small habits, big momentum

The path to Spring success isn’t about waiting or hoping, it’s about showing up and stacking simple wins. Shane offers a formula: five extra calls a day, five handwritten notes or pop-ins per week, five minutes of daily mental reset. “You don’t need motivation to create momentum,” he says.

“You need movement.” These aren't glamorous tasks, but they build the pipeline, confidence, and clarity that fuel results later. If it feels like nothing’s happening right now, that’s the point - it’s not visible yet. But come September, the work you’re doing in July will show.

Read the full story here.

ICYMI, yesterday we discussed why ‘community is still the most powerful tool in real estate.’

TOGETHER WITH READY25

Boost your ability to focus at Ready25

Johann Hari's book "Stolen Focus" explores why we can't seem to concentrate anymore in our modern world. The New York Times bestselling author, whose TED Talks have amassed over 93 million views, identifies twelve key factors stealing our attention and offers simple solutions to reclaim it.

At Ready25, Johann will discuss how technology and social media platforms are engineered to capture and monetise our attention spans. He’ll also be explaining what you can do to stop getting distracted and get your time back.

Register for Ready 25 while tickets are still available.

DATA & TRENDS

Marriage up, divorce down: what ABS data means for property market moves

The Australian Bureau of Statistics has reported a 2% rise in marriages and a 3% drop in divorces for 2024. With the median age at marriage in the early 30s and divorce in the mid-40s, these life events continue to align with key points in the property cycle. Newlyweds often drive first-home purchases, while separations can lead to increased listings or downsizing. Victoria and New South Wales recorded the largest increases in marriages, hinting at possible growth in buyer demand in those states.

NSW NEW HOMES

Housing pipeline expands with 10,800 new homes

The NSW government has declared 30 additional major housing projects as State Significant Development, potentially adding more than 10,800 new homes to the state's housing pipeline. Since January 2025, a total of 187 project proposals representing 70,100 potential homes have gained SSD status. The streamlined approval process aims to help NSW meet its target of 377,000 new homes by July 2029 under the National Housing Accord.

UK COMMERCIAL

Refurbishment boom in London as firms seek eco-friendly space

In London, most new office space is now coming from refurbishments rather than new builds, as companies want modern, eco-friendly spaces quickly. Refurbishing an old office takes about a year, while building from scratch can take six. Demand is high, especially from financial services firms, and there’s simply not enough top-quality space available.

CELEBRITY HOMES

Bette Davis's former estate hits the market

Hollywood legend Bette Davis's former oceanfront property in Cape Elizabeth is now available for US$15M. The sprawling 7,600-square-foot residence sits on nearly eight acres with 1,184 feet of ocean frontage and features five bedrooms and six bathrooms. Though built in 2002 after the original home was demolished, locals still refer to it as "the Bette Davis property," offering buyers a chance to own a piece of Hollywood history with panoramic Atlantic views.

MOVERS + SHAKERS

Michael Kirk becomes shareholder at BresicWhitney

Michael Kirk has been named a shareholder at BresicWhitney, marking a significant leadership move as the agency rewards a decade of high performance and talent development. More here.

Ray White names top auctioneers in 2024–25 Tony Fountain Program

Ray White has recognised 110 standout agents in its 2024–25 Tony Fountain program, celebrating those who conducted at least 40 auctions with a minimum 50% clearance rate. More here.

Success doesn’t rest on weekends! 
Get the latest on top agent and agency moves every Sunday with our weekly roundup in Movers & Shakers. Subscribe now.

AGENTS ON SOCIAL

Strike a pose! Sometimes the lighting’s just right and that marble island is calling your name. 🛁📸

Seen an Agent On Social we should include? Let us know here (email link)

Wishing you a productive day!

Elite Agent is the definitive platform for ambitious agents and industry players. Thought Leaders is the weekly show where top operators reveal how they’re reinventing real estate. AI-Powered Agents is your playbook for deploying AI that sells homes and scales teams.

Elite Agent is crewed by Mark Edwards, Catherine Nikas-Boulos, Rowan Crosby, Charmagne Arrubio and Samantha McLean. We aim to uplift the real estate industry by delivering forward-thinking, hype-free news and education that fosters knowledge and fuels ambition.

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