GOOD MORNING FROM ELITE AGENT

Today is Nobel Prize Award Day — not another awards ceremony for real estate agents, but rather a celebration of this year's Nobel Prize winners.

These Nobel laureates have made vital contributions across fields, from scientific breakthroughs to transformative social and literary work. Their achievements advance human knowledge and tackle critical global challenges.

Here's a fun fact: the ceremony isn't just any black-tie event — over 1,200 people attend the prestigious banquet each year. Curious about this year's winners? The list is here.

Today’s read time: 4 minutes, 1 seconds.

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SALES

The key to better prospecting in 2025

Follow-ups are the backbone of effective prospecting, yet many agents abandon leads after one or two attempts.

Darren Krakowiak, Founder of CRE Success, explains that a successful outreach strategy requires 7 to 13 touchpoints to cut through the noise and build trust. By implementing a well-structured prospecting cadence, which is a rhythm of varied, strategic outreach, agents can stay top-of-mind with prospects and turn follow-ups into meaningful opportunities, setting a strong foundation for 2025.

Crafting a cadence that works

A prospecting cadence involves systematic outreach across multiple channels, such as calls, emails, and social media.

"The goal isn’t to close the deal immediately, but to open a conversation," Darren says. Tailoring cadences to the prospect’s context and relationship level is key, as is balancing persistence with value. Each interaction should offer helpful insights, ensuring you’re seen as a trusted advisor rather than just another salesperson.

The role of persistence

Persistence is essential, demonstrating your reliability and commitment. "If you’re not occasionally being told that you’re too persistent, then it’s likely that you’re being nowhere near persistent enough," Darren says. Combining touchpoints, such as a call followed by an immediate email, can accelerate the process, reducing the time required to break through and engage a prospect.

Track and refine for success

Using a CRM to track cadences allows agents to measure what works and adjust their strategies. By identifying patterns, such as optimal times for contact or the most effective messaging, agents can continuously refine their approach. "Over time, you’ll develop a cadence that not only increases your chances of engagement but also nurtures trust and familiarity.”

ICYMI, yesterday we reported on why real estate is often the go-to second choice career

TOGETHER WITH LockedOn

If 50 appraisal requests in one hour sounds like a good thing, then you might like to check out this new feature by CRM provider LockedOn.

They have recently launched a feature that automatically sends quarterly digital CMA reports to their pipeline sellers on autopilot. More here.

SMART SNIPPETS

Canada’s Airbnb crackdown to free up housing
Justin Trudeau’s government is tackling the housing crisis in part by targeting short-term rentals with a new $50 million enforcement fund. With an estimated 235,000 Airbnb and Vrbo properties nationwide, the government aims to convert non-compliant units into long-term housing. Cities can apply for funding starting December 2024, provided they demonstrate strict rental regulations are in place.

Before you send the mass seasons greetings email…
In real estate, it’s tempting to lean on quick gestures like sending out Christmas cards to show appreciation. But according to industry leader Mark McLeod, those generic touches don’t cut it. Instead, he champions year-round, personalised engagement that truly resonates with clients.

Are these Luxe Darling Point residences fit for royalty?
Marble, marble everywhere… A prestigious London design firm, Banda Property (founded by Edo Mapelli Mozzi, aka Princess Beatrice’s other half), is bringing some London Luxe to Sydney's Darling Point with eight exclusive harbourside residences. Julian Hasemer of 1st City Real Estate is the listing agent. If uninterrupted harbour views, private jetties and lap pools are your thing you might like to take a sticky beak inside here.

MOVERS + SHAKERS

Barry Plant expands with the new Balwyn office.
Rising star Isabella Kou partners with industry veterans Spiro Drossos, Mark Di Giulio and Theo Politis to establish the group's newest location. More here.

Success doesn’t rest on weekends! 
Get the latest on top agent and agency moves every Sunday with our weekly roundup in Movers & Shakers. Subscribe now.

SOUND WAVES

Want to become a better presenter?

This Harvard Business Review article from Deborah Grayson Riegal argues that effective presentation skills stem from self-awareness and inner work, not just technical training. Use these three techniques on your way to work to nail your next presentation to a client, the boss or your team.

Dive straight into the listen below or the deeper dive here.

Read the report from HBR.org Here

AGENTS ON SOCIAL

Real estate 101. We have mastered the art of screaming in the car and then walking into a showing like we’ve just left a spa.

Seen an Agent On Social we should include? Let us know here (email link)

Wishing you a productive day

Elite Agent is crewed by Mark Edwards, Catherine Nikas-Boulos, Rowan Crosby, Giverny Pringle, Charmagne Arrubio and Samantha McLean. We aim to uplift the real estate industry by delivering forward-thinking, hype-free news and education that fosters knowledge and fuels ambition.

Stories marked with * are sponsored, including 'Together With' and the weekday 'Movers & Shakers' sections. Interested in promoting your brand to Elite Agent’s audience? Learn more at eliteagent.com/advertise.

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