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GOOD MORNING FROM ELITE AGENT 👋 Good morning, and welcome to The Brief for Wednesday 16 September 2026. |
TRUE OR FALSE? In 1950, a New Mexico town called Hot Springs voted to rename itself Truth or Consequences – after a radio game show – because the host promised to broadcast from the first town that did. (Scroll to the bottom for the answer!) |
In today's edition of The Brief - Rochelle Adgo once did the maths on a car park scrap of paper aiming for $80,000 – now she's Ray White's number one sales agent internationally, and the $600 habit behind it is worth stealing.
- Canberra's Little Bird Properties grew to 800 properties without buying a single rent roll – Heidi Rosin on turning 800 owners and 800 tenants into 1,600 unpaid BDMs.
- A Newstead apartment sat unsold for 90-plus days until a Wednesday 12:30pm open home landed a $915,000 cash unconditional offer – midweek opens might deserve a spot in your playbook.
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TODAY'S FEATURE  From a car park calculation to number one agentA square piece of paper, a car park at Arana Hills Shopping Centre, and a simple sum: how many houses would it take to earn $80,000 a year. Nine years later, that agent has recorded 188 settled sales and been named Ray White Group's top salesperson across Australia and New Zealand. The path between those two points involves a $600-per-sale habit, a three-person team, and a family story that stretches back to Nazi-occupied Amsterdam. |
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What you'll learn in the full article: - The $600 rule: the reinvestment habit Rochelle Adgo built into every single sale from year one, long before "attraction agent" was a term anyone used.
- The who-not-how principle: why her first response to a problem is never "how do I fix this myself" – and what she does instead.
- The Saving Elli connection: the wartime story behind her family that still shapes how she treats every client and team member today.
Read the full article → |
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TOGETHER WITH @REALTY  Clearance rates dropped 18 points – some agents are having their best spring yetLast spring, a home cleared at auction two times in three. This year it's barely one in two – and the agents having a good season aren't waiting for 2025 to come back. They're repricing early, following up faster and treating every sale as if it counts for more, because it does. That's where the business model behind you starts to matter. @realty agents keep the vast majority of their commission rather than handing half to a franchise, with CMA reporting, buyer-database matching and a compliance team already across Victoria's new reserve-price rule. If your spring is looking more 2026 than 2025, it might be worth a conversation. Learn more → |
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DEPT OF PM  Little Bird Properties says no to difficult clientsTen years in, Canberra's Little Bird Properties has never paid for a referral or bought a rent roll – growth has come almost entirely from word of mouth. Founder Heidi Rosin told the PM/ONE conference the agency simply won't keep clients who wear down the team – the impact isn't worth it. Even Heidi still makes her own check-in calls to owners. |
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DEPT OF AI  Photo supplied by REA Group. Why faster AI tools alone won't save you timeOne person moving faster doesn't help if the rest of the team is still stuck waiting, says REA Group CTO Steve Maidment. His FlowLab programme looks at the whole path from idea to customer, not just the task an AI tool speeds up. The fix might be less about new software and more about where work actually gets stuck in your office. |
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DEPT OF FOREIGN AFFAIRS  US shopping malls become property's top performerMalls were meant to be dying – instead they've just posted 13% annual value growth, beating every other US commercial property type. Owners are swapping empty department stores for luxury retail, dining and entertainment tenants, and even Unibail-Rodamco-Westfield, which once planned to exit the US, is now spending close to US$1 billion to take full control of two malls. |
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HOW IT SOLD  A Wednesday lunchtime open home sealed the saleAfter 90-plus days unsold, a Newstead apartment got a relaunch: new styling, fresh photography and midweek opens. A medical professional who couldn't make Saturdays inspected at 12:30pm on a Wednesday, later returning a cash unconditional offer of $915,000. It sold within 60 days of the new campaign. Find out the story behind how it sold → Google calls it E-E-A-T. Agents call it being written about. getailsa.com → |
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Brought to you by TREV  |
| Flip the bottle, land it, and I'll list it for 1% – easier said than done. 💧🔄 |
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TRUE OR FALSE: In 1950, a New Mexico town called Hot Springs voted to rename itself Truth or Consequences – after a radio game show – because the host promised to broadcast from the first town that did. And the answer is … True – and the town got a 50-year deal out of it. In March 1950 Ralph Edwards, host of NBC's Truth or Consequences, said he'd broadcast the show's tenth anniversary from the first town willing to take its name. Hot Springs, New Mexico voted yes on 31 March, and Edwards was on air from there the next night. He came back the first weekend of every May for the next five decades for a fiesta the town still throws. Around 6,000 people live there today, the springs are still hot, and everyone just calls it T or C. via KRQE News. |
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