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GOOD MORNING FROM ELITE AGENT 👋 TRUE OR FALSE? Rotterdam's famous Cube Houses were designed by Danish architect Jørn Utzon, who also created the Sydney Opera House. (Scroll to the bottom for the answer!) |
In today's edition of The Brief - Your best agents rarely quit over money or vision – it's the everyday friction nobody clears, and we've got the fix.
- Herron Todd White asked 513 property pros about the tax reforms, and three in four are tipping an investor exodus.
- Harcourts Australia has invited New Zealand into Dial Hard 2 on 28 July – it's not quite the Bledisloe but Yippee-ki-yay in any case 🕯️ (and maybe the best team win!)
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TODAY'S FEATURE  The real reason your top agents quitMore than half of the S&P 500's biggest companies vanished from that list within 20 years, not because they ran out of talent, but because they stopped clearing what was slowing their best people down. That's the uncomfortable parallel raised in an interview with global innovation strategist, Aaron McDaniel, on why good agents leave agencies, even when the vision and the commission structure look right. Turns out the obstacle isn't ambition or money, it's the everyday friction nobody bothers to remove. |
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What you'll learn in the full article: - The venting session: a technique born in a unionised call centre that turned a hostile 45-minute meeting into "we're good, things are great" within four months.
- The obstacle scan: the one question managers skip that matters more than vision, goals or motivation combined.
- The risk reward flip: why rewarding the attempt, not the result, is the difference between a business that lasts and one that becomes the next Kodak.
Read the full article → |
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TOGETHER WITH ARO SOFTWARE  The proptech push to finally unify your real estate tech stackYou know that feeling when your CRM, your proposal tool and your website all seem to be having separate conversations about the same seller? Aro Software's Aron Rubulis has spent 18 years developing a system to fix this, and it's just landed the company a spot in the 2026 REACH Australia and New Zealand accelerator cohort. His logic is simple: the real value was never another app; it's what happens when your data comes together. Take a look at how Aro is bringing the stack together. Learn more → |
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DEPT OF DATA  Housing named top culprit in Census outlookMore than half of Australians – 52% – think Census 2026 will show they're worse off than they were in 2021, and 59% point straight at housing costs as the reason. Sean Callery from Money.com.au says the ultra-low 2021 cash rate set an artificially rosy baseline, making today's comparison sting even more. |
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DEPT OF FINANCE  Three in four expect investors to exit over tax reformsHerron Todd White polled 513 property, legal and finance professionals during a live webinar, and 75 per cent expect a real wave of investors to sell up or stop buying because of the Federal Government's tax reforms. Even more – 78 per cent – expect prices to fall over the next two years as a result. Peter Maloney's read: "Downstream rental supply, housing confidence and broader market activity" could all feel it. |
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DEPT OF MERGERS + ACQUISITIONS  Sotheby's buys $13.5bn western US luxury collectiveEight luxury brands and 1,100-plus agents just joined Sotheby's International Realty, as the group folds in Majestic Realty Collective's US$13.5 billion in annual sales across the western US. The deal deepens Sotheby's footprint in resort markets like Park City, Telluride and Lake Tahoe, landing just as the brand celebrates a milestone anniversary – and Scott Webber stays on to run the collective. |
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HOW IT SOLD  Downsizers skip the search, find a $2.395m fitA VIP event for Eastgate Gardens owners built buzz in Bondi Junction, but the eventual buyers came from outside the building. Nicholas Armstrong-Smith's Rose Bay couple wanted no stairs and easy access to the shops, exchanging during a 30-day campaign and settling in just four weeks. Find out the story behind how it sold → Agents across Australia and New Zealand are turning sales into stories. getailsa.com → |
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MOVERS & SHAKERS  Harcourts Australia, NZ face off in Dial Hard 2Three hours, two countries, one leaderboard – Harcourts is taking its Dial Hard appraisal challenge to a new level on 28 July, with New Zealand offices competing for the first time. Sales and property management teams from both countries will spend 11am to 2pm AEST racing to book appraisals, under the watch of Adrian Knowles, CEO of Harcourts Australia, and Bryan Thomson, CEO of Harcourts New Zealand, who are framing the event as prospecting practice ahead of the spring selling season.  Rick Schultz opens Ray White Albert ParkAlbert Park has a new Ray White office, led by someone the network has watched for a decade. Rick Schultz built his track record as a top-performing agent, including seven years at Ray White Port Adelaide, before opening Ray White Albert Park with agents Rocco Monteleone, Bianca Nazzaro and Asher Le Quesne, and office manager Rayme Truong, with growing the local market top of mind. |
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AGENTS ON SOCIAL The best agents don't just close deals. They check in long after the boxes are unpacked. 📦🏡 Seen an Agent On Social we should include? Let us know here |
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TRUE OR FALSE: Rotterdam's famous Cube Houses were designed by Danish architect Jørn Utzon, who also created the Sydney Opera House. And the answer is … False. Rotterdam's iconic Cube Houses – tilted 45 degrees and balanced on hexagonal pylons – were designed by Dutch architect Piet Blom, not Jørn Utzon. Blom first built a smaller version in Helmond in 1977 before completing the larger Rotterdam complex in 1984. Utzon, of course, was busy enough with that little building on Bennelong Point. via Pacific Homes. |
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