GOOD MORNING FROM ELITE AGENT

Steve Martin once said, “Be so good they can’t ignore you.” In the Complete Conversion System, we say, “Be so good they’d feel crazy saying no to you…”

If you want to work with more stock this year and absolutely wow your potential vendors with AI as your secret weapon, this is your last chance to get into this year’s Complete Conversion System cohort. Class starts at 12 pm Brisbane time today and runs for five weeks. Register here.

PS - There are no upsells, you can pretty much get started straight away. How would your life change if you were demonstrably different (and better!) than your competition? Letsssssgoooooo!!!

Today’s read time: 5 minutes, 28 seconds.

New to The Brief? Join us for free 🤝

OPINION

10 skills every real estate agent must master

Entering the real estate field (commercial or residential) requires mastering a range of essential skills.

From understanding market dynamics to building strong networks and communicating effectively, these abilities help agents succeed in a competitive environment. Darren Krakowiak, founder of CRE Success, outlines 10 critical skills every real estate agent should develop, including analytical expertise, tech savviness, ethical conduct, and resilience.

These skills not only support agents in overcoming industry challenges but also ensure long-term professional growth.

Market knowledge and networking

"Understanding the market is the cornerstone of success in commercial real estate," says Darren. New agents must immerse themselves in local market trends, property types, and economic influences to provide insights that help clients make better-informed decisions.

Networking is also key: "Real estate is a people business, and the relationships you cultivate will significantly impact your career." Strong networks also lead to referrals, collaborations, and valuable advice.

Sales, negotiation, and communication

"Sales and negotiation are at the heart of commercial real estate transactions," explains Darren. Building a sales pipeline, identifying potential clients, and negotiating favourable terms are vital skills. Alongside this, effective communication is crucial. "You must clearly articulate your ideas, present properties persuasively, and negotiate deals successfully.

Ethical conduct and resilience

"Integrity is the foundation of a successful career in commercial real estate.” Transparency, accountability, and putting clients’ best interests first obviously builds trust and a strong reputation. Beyond that, resilience is a critical skill. "Deals can fall through, market conditions can change, and rejection is inevitable. Resilience enables you to bounce back from these challenges with determination."

ICYMI, last week, we reported on how generational differences shape the way people negotiate and engage with the property market.

TOGETHER WITH THE CEO TABLE

Imagine stepping aboard a luxury yacht or sitting down at a five-star venue with the brightest minds in property management? That’s the reality for members of The CEO Table, a groundbreaking initiative bringing together Australia’s top property leaders for curated experiences that inspire collaboration, learning, and legacy-building.

Limited to just 20 participants per state, The CEO Table offers quarterly five-star luncheons and curated experiences designed to foster meaningful collaboration among the industry’s elite. Find out more here.

SMART SNIPPETS

Land prices soar past everything else
Australian land prices are breaking records, with the national median hitting $366,510 after jumping 7.6% in just one year. Perth and Brisbane are leading the surge with increases of 38.6% and 21.2%. Land prices are rising three times faster than inflation and five times faster than building costs, pushing the dream of new home ownership further out of reach for many Australians.

Why real estate agents are prime targets for cyberattacks
Real estate agents hold sensitive client data, making them attractive targets for cybercriminals. With AI-driven cyberattacks on the rise, criminals can exploit vulnerabilities to steal personal and financial information, commit fraud, or execute phishing scams. The Australian Signals Directorate estimates the average cost of a cyber incident for small businesses is $49,600, an increase of 8% from the previous year.

Find out how to protect your business here.*

DC's luxury real estate frenzy under Trump 2.0
With the return of Donald Trump to the presidency, Washington, DC, has become a hotspot for high-end real estate as wealthy individuals and influencers flock to the capital.

CELEBRITY HOMES

A fashionable purchase: Gucci villa on the market for $22.7M
A luxurious villa in Rome, built by Aldo Gucci in the 1950s, is up for sale for $22.7M AUD. Featuring eight bedrooms, private gardens, and views of the Altar of the Fatherland, this estate, as you’d expect, exudes timeless elegance.

MOVERS + SHAKERS

Sam Hatzistamatis: analytics driving success in property management
Inspired by his family to go into real estate, Sam Hatzistamatis, Head of Property Management Operations at Besser & Co, said success in property management is all about people and numbers. More here

Success doesn’t rest on weekends! 
Get the latest on top agent and agency moves every Sunday with our weekly roundup in Movers & Shakers. Subscribe now.

SOUND WAVES

Six insider tips for real estate success

In this curated listen, real estate veteran Kase Ellers shares hard-earned lessons from his career, offering advice for young agents looking to excel, including this pearler: "People will respect you even more for asking for what you want."

Dive straight into the listen below or the deeper dive here.

Read the article from Forbes here

AGENTS ON SOCIAL

Hey clients, let’s get one thing straight: being rude to us doesn’t make your dream home magically appear, lower your interest rate, or turn your shed into a pool house. 😡🙅🏼‍♀️

Seen an Agent On Social we should include? Let us know here (email link)

Wishing you a productive day

Elite Agent is crewed by Mark Edwards, Catherine Nikas-Boulos, Rowan Crosby, Charmagne Arrubio and Samantha McLean. We aim to uplift the real estate industry by delivering forward-thinking, hype-free news and education that fosters knowledge and fuels ambition.

Stories marked with * are sponsored, including 'Together With' and the weekday 'Movers & Shakers' sections. Interested in promoting your brand to Elite Agent’s audience? Learn more at eliteagent.com/advertise.

Was this email forwarded to you? Sign up here.