GOOD MORNING FROM ELITE AGENT

Power, policy, and property are about to collide on the Gold Coast with the announcement that former US Vice President Kamala D. Harris will be heading to our national “glitter strip” to headline AREC 2025.

Read more here.

Today’s read time: 5 minutes, 12 seconds

New to The Brief? Join us for free 🤝

MOMENTUM

Why the flywheel approach could transform your real estate business

In real estate, sustainable growth isn't about random tactics or reactive decisions—it's about creating a business system that generates its own momentum.

"We have a team that generates leads, those leads create listings, which we then sell, and then those sales generate income. And what should we do with that income? We should reinvest it back into the business," he explains.

This creates a powerful cycle where reinvestment fuels recruitment, which generates more leads, listings, sales, and ultimately more income to reinvest. By controlling these four pillars—recruitment, lead generation, stock management, and productivity— Tim argues agents can control their destiny in any market.

The database dilemma
The biggest opportunity for established agents isn't perfecting listing presentations or finding new marketing innovations—it's actually making use of the data they already have. According to Tim, "About 80% of the leakage inside our businesses happens because there was a client already in our database and we just didn't call them."

Many experienced agents proudly talk about having thousands of contacts while simultaneously failing to nurture those relationships. Meanwhile, they send newer team members to cold call or door knock rather than delegating the warm prospects they're too busy to contact themselves. The solution isn't complicated: focus on nurturing existing relationships rather than constantly chasing new ones.

Relationships over transactions
The most successful businesses understand that real estate isn't about isolated transactions—it's about maximising the value of every client relationship over time.

"This is how you connect buyers and sellers, and sellers and tenants, and tenants and landlords," Tim explains. A client's journey often begins as a tenant or buyer, and how they're treated in those initial interactions can determine whether they'll return to your agency years later when selling or investing.

A successful real estate business isn't built on chasing the market's ups and downs but on creating systems that generate consistent momentum. As Tim advises, it's about "measuring yourself against your potential, not against your outcome", and focusing on the controllable elements of your business. By implementing a flywheel approach, maximising every client relationship, and properly nurturing your existing database, you'll be well-positioned for success regardless of what the market brings in the coming months.

Listen to the full podcast with Tim Snell here.

ICYMI, yesterday we covered why real relationships beat viral hits in property management.

TOGETHER WITH REALESTATE.COM.AU

Property Prices Hit a New High — But Don’t Call It a Boom
National prices nudged up 0.27% in March, setting a new record, according to Proptrack's numbers. Capital cities did the heavy lifting (up 0.31%), but the real MVPs? Perth, Adelaide, and Brisbane - each clocking 9%+ growth over the past year. Thanks to February’s rate cut, buyer sentiment has warmed, but affordability is still putting a cap on just how hot this market can get.

As REA’s Eleanor Creagh puts it, growth is likely to keep ticking up - but don’t expect 2021 vibes.

Read more from Proptrack here.

DEPT OF MACROECONOMIC POLICY

Experts predict RBA to hold steady in April
Despite everyone feeling the pinch - mortgage stress going up, wallets tightening - the Reserve Bank of Australia is expected to keep the cash rate steady at 4.10% this month. That’s according to 94% of economists. But not everyone’s on board with that call: About 18% think the RBA should be cutting rates now, especially with inflation easing and the job market showing signs of strain. Looking a bit further down the track, most of the expert crowd seems to think we’ll see two or three cuts before the year wraps up.

DEPT OF HOUSE HOPPING

Holiday period to create a prime selling window?
The rare alignment of Easter and ANZAC Day in a single week this April might have created an egg-cellent yet unexpected opportunity for your vendors. With housing supply tracking 4.7% lower than last year and buyer interest surging after February's rate cut, the extended holiday won't slow, according to Raine & Horne Executive Chairman Angus Raine.

DEPT OF AI

The days of chasing cold leads are over if you're using the right tools
We all love a good marketing hack - the viral Reel, the magic SMS, the “clever” postcard. But without a system, using these tactics in isolation can be a bit like throwing confetti into a hurricane. What actually works? A proper marketing engine. This article shows you how to build one with ChatGPT as your new secret weapon.

CELEBRITY HOMES

Soup cans and stained floors: Andy Warhol’s NYC townhouse up for sale
Andy Warhol’s former Upper East Side townhouse has been listed for USD $6.95 million (AUD $10.6 million). The home served as his residence and studio during a prolific period from 1960 to 1972. Designed by the architect behind the Plaza Hotel, original details remain, including green paint stains and a door handle made from Warhol’s walking stick.

MOVERS + SHAKERS

RE/MAX Australia celebrates Diamond achievers.
The exclusive event at Brisbane's Calile Hotel honoured the group's million-dollar agents with speakers Richard Thompson, Avi Khan and Sonya Treloar sharing insights on personal leadership. More here.

Success doesn’t rest on weekends! 
Get the latest on top agent and agency moves every Sunday with our weekly roundup in Movers & Shakers. Subscribe now.

AGENTS ON SOCIAL

Shoutout to all the partners of real estate agents. The real MVPs of cancelled dinners, delayed weekends, and open homes that weren’t on the calendar. 🍽️ 😣

Seen an Agent On Social we should include? Let us know here (email link)

Wishing you a productive day

Elite Agent is crewed by Mark Edwards, Catherine Nikas-Boulos, Rowan Crosby, Charmagne Arrubio and Samantha McLean. We aim to uplift the real estate industry by delivering forward-thinking, hype-free news and education that fosters knowledge and fuels ambition.

Stories marked with * are sponsored, including 'Together With' and the weekday 'Movers & Shakers' sections. Interested in promoting your brand to Elite Agent’s audience? Learn more at eliteagent.com/advertise.

Was this email forwarded to you? Sign up here.