The property love trap, Ditch the cliches in listing copy, Homely partners with HouGarden, +news and more

“They said it”

Good Morning from Elite Agent

When it comes to AI, you have two choices - react to the technology or change your methodology.

For example, you could ask ChatGPT to write you a listing description for 25 Smith St, and it may do an ok job. Or, you could leverage it to pinpoint buyer personas for your potential vendor’s home ahead of your listing presentation to show them your digital marketing prowess.

You’ll learn how to do this and more when you secure your spot for AI-Powered Agents - LIVE, which kicks off in exactly one week today.

Today, we’re covering:

• How to ditch the cliches in listing copy

• Escaping the property love trap

• Homely partners with HouGarden

• Melbourne’s mixed market

• And much more!

Let's get to work 🚀

On our radar

Ditch the cliches

Our Editor Kylie’s bestie is selling her home - and when Kylie (a very experienced listing copywriter) saw the listing description describing the property as ‘one-of-a-kind’, she knew there was a teensy problem. With two other similar homes on the market in her street, all three properties could hardly be described that way…

Using well-worn cliches is a trap many of us fall into. Here, Kylie dissects 10 of the most common copywriting cliches and what they really mean to buyers - and suggests some better alternatives. More here.

Together with Elite Retreat and Kolmeo

What's the difference between an average year and a really great year, or even a pivotal year in your business? Usually, it's not a dozen or more things - often, it is just one or two genius moves. And that is our theme for Elite Retreat this year, which will be held at the stunning Intercontinental Hayman Island resort.

Our speakers and invited guests will reveal their genius moves, from leadership to marketing, financial moves and also the moves they wish they had made but missed! Early Bird is only up until we announce our speaker lineup on 1 March - make your genius move by putting 11-14 August in your diary and securing your registration here.

Today’s Feature

Heart over head: The property love trap

With Valentine’s coming up, we thought we would make like Phil Dunphy and talk about our one true love: Residential real estate.

And we know that falling for a home’s charm can blindside even the most rational buyer. Sue Ostler says if you are a buyers’ agent it’s critical to take the emotion out of a property search and look at a home from a nuts and bolts perspective. She reveals how you can encourage your buyers to use their heads, not their hearts, here.

Brekky Browse

People are talking about these. Read up; join in!

Homely partners with HouGarden
Listings will be promoted to a wider Asian audience

Rent increase denied
The Tribunal said it was excessive and unfair

Homes aplenty, but buyers are wary
Melbourne's housing market is a contradictory tale

How to function at premium performance
Some tips on managing work-life balance

Live like Ted Lasso
Home from the hit show listed for sale

Put The Brief in your ears
with thanks to Rex Software

Anything else?

You can be anything

The first Barbie doll went on sale on this day back in 1959. Created by Ruth Handler and her husband Elliot after noticing their daughter giving her child dolls adult roles, some 300,000 Barbies were sold in the first year alone. Following the release of the hit movie Barbie in 2023, Mattel said sales of the doll soared nine per cent, year-on-year, between July and September to US$1.9B. And, you can catch Margot Robbie, who played Barbie in the movie, giving a tour of the Barbie Dreamhouse here.