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GOOD MORNING FROM ELITE AGENT 👋 TRUE OR FALSE? New York City's famous Hess Triangle – the smallest piece of private property in Manhattan – was created when a landowner refused to sell his final plot during the widening of Broadway in 1914. (Scroll to the bottom for the answer!) |
In today's edition of The Brief - Overquoting to win the listing could cost you the whole sale – Matthew Makin on why a plan beats a promise when volumes are heading south.
- Hobart has 97% of its inner city locked to houses and low-rise – a new zoning atlas explains why townhouse stock is so thin on your patch.
- Three buyers, one open, one week: how Andrew Anastassiou landed a Maroubra unit $378k above the suburb median before auction day.
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TODAY'S FEATURE  A plan, not a promise wins listings nowOverpriced listings don't just sit, they actively cost you the sale. Matthew Makin, managing director of Woodards Sunbury & Macedon Ranges, says the agents chasing a board on the lawn with inflated figures are the ones facing price reductions, blown timelines and vendors who eventually walk. With sales volumes tipped to drop 10 to 20 per cent this financial year in his markets, he's betting on process over promises to get through it. |
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What you'll learn in the full article: - The changeover conversation: why Matthew tells sellers to focus on what they're buying into, not just what they're selling for.
- The hot zone rule: the golden rule linking days on market to what buyers expect to pay, and why it changes everything after week one.
- The swap signal: the tell-tale sign vendors are about to fire their agent, and why a slick pitch won't save you this time.
Read the full article → |
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TOGETHER WITH REACH  Homesnoop wins 2026 Top of the Props pitch showdownSix PropTech founders had four minutes each to make their case at REACH Australia and New Zealand's Top of the Props, and it was Homesnoop that walked away with the $10,000 prize. Founder Tim Cassell built the platform after his own house-hunting experience left him buried in flood maps, planning overlays and council websites with only hours to make an offer. Homesnoop now pulls together more than 1000 datasets across 100 sources to give buyers, and increasingly their agents, one consolidated report from sources including local councils, state governments, utilities, police organisations and the Australian Bureau of Statistics. Crayons CRM took out the People's Choice award. Learn more → |
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DEPT OF PLANNING  New atlas maps zoning limits across capital citiesHobart tops the list at 97% of inner-city land locked to detached houses or low-rise buildings, according to the new Australian Zoning Atlas from YIMBY Melbourne. Melbourne is the outlier at just 45%, thanks to its Missing Middle reforms. Worth knowing if vendors are asking why townhouse stock is so scarce in your patch. |
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DEPT OF DATA  Singapore property sales forecast jumps 50 per centSavills just tore up its own numbers – Singapore's 2026 investment sales forecast has been lifted to as much as S$60 billion, roughly A$69 billion, after a quarter that ran nearly three times last year's pace. Commercial deals led the charge, but residential had its moment too, with an S$880 million collective sale the biggest in almost four years. Alan Cheong says the momentum built since late 2025 should carry through the rest of the year. |
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HOW IT SOLD  Three buyers, one week, $378k above medianA Maroubra unit sold for $1.55 million before auction after Andrew Anastassiou concentrated his strongest buyers into the first open inspection. When an early offer landed, he ran a best-and-final process with all three, pushing the price $378,000 above the suburb's $1.17 million unit median. Find out the story behind how it sold → Stories like this build your online reputation long after the sold sticker comes down. Want yours told? getailsa.com → |
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MOVERS & SHAKERS  Veteran Northern Beaches trio joins Ray WhiteThree of the Northern Beaches' most recognised names have combined forces under one roof. Kylie Segedin, Melissa Pease and Josephine Cowling – a top-one-per-cent global performer, a former Captains Club president, and a 34-year licensed auctioneer between them – have joined Ray White Northern Beaches as a team, bringing more than 100 years of combined experience, with associate Luka Valkovic joining them at the growing office.  Brent Harriage and Janine Pepyat open First National Prom CountryMeeniyan has a new independent agency on the block – Brent Harriage and Janine Pepyat have opened First National Prom Country, pooling Brent's 25 years across South Gippsland and the Latrobe Valley with Janine's 14 years in residential and commercial property. The pair will cover residential sales, property management, rural and lifestyle, and commercial services across South Gippsland, Bass Coast and surrounds, with Brent returning to the network where his career first began in Mirboo North. |
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AGENTS ON SOCIAL "24/7 customer service" isn't just a promise, it’s a lifestyle choice. Text back in 2.3 seconds guaranteed.🛌💬 |
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TRUE OR FALSE: New York City's famous Hess Triangle – the smallest piece of private property in Manhattan – was created when a landowner refused to sell his final plot during the widening of Broadway in 1914. And the answer is … False. The Hess Triangle was indeed created when David Hess refused to dedicate his tiny remaining parcel to the city – but it resulted from the widening of Seventh Avenue, not Broadway. In 1914, the city condemned most of the Hess Estate to extend Seventh Avenue through Greenwich Village, and this 500-square-inch triangular remnant was all that survived. Hess had mosaic tiles laid into the pavement reading 'Property of the Hess Estate which has never been dedicated for public purposes' – possibly the pettiest flex in real estate history. via Seeing Cool Places (Instagram). |
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