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GOOD MORNING FROM ELITE AGENT 👋 Good morning, and welcome to The Brief for Monday 28 September 2026. Sitting on the fence gives you splinters, not momentum. If using AI properly has been on your “I really should” list, make this the day you turn it into “I’m in”. You've only got 3 days left to register for our last user-friendly course of the year. Register here → |
TRUE OR FALSE? Melbourne's famous little streets – Little Collins, Little Bourke, Flinders Lane – weren't in the original plan. They were squeezed into the grid decades later, during the 1880s land boom. (Scroll to the bottom for the answer!) |
In today's edition of The Brief - Andrew McCann leads 1,200 people across 45 offices – and he says the panic hire after a key departure creates 'a rod for your own back'.
- Almost 97% of listings skip the energy rating, but each NatHERS star adds about 1.3% in value – worth knowing before your next appraisal.
- Eleven written offers on a two-bed character home in 14 days – how one Perth agent's transparency-first campaign handed a first-home buyer the keys.
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TODAY'S FEATURE  What are good people actually staying for?Andrew McCann leads 1,200 people across 45 Victorian offices, and he doesn't think good agents leave for the split alone. In Track 05 of The Edit, the Jellis Craig CEO joins Samantha McLean and Chris Hanley to talk culture, recognition and what to do when key people walk out the door – in what he told the AFR last week is one of the worst markets he's seen. |
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What you'll learn in this episode: - The panic hire: what Andrew would do in the 90 days after two key people leave – and the move he says creates "a rod for your own back".
- Stay interviews: Chris Hanley's case for talking to your people before they're halfway out the door.
- The thank-you test: the small cultural marker Chris keeps noticing across Jellis Craig – and what it says about how culture is led.
Watch the full episode -> |
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TOGETHER WITH TREV  The absurd economics of real estate social mediaEver noticed how a dog video you paused on for two seconds turns your entire feed into dogs? That's the algorithm quietly deciding what you like – and it works the same way for property. Someone lingers on a listing in your area, and suddenly they're seeing more agents, more homes, more of exactly what you're posting. The trick is showing up often enough to be one of them, without losing your evenings to Canva. That's the gap TREV is built for – turning your listings into branded social content automatically, so posting stops being the thing you never quite get to. Learn more → |
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DEPT OF AI  Automate the admin, not the relationshipFor Naaman Fraser, owner and founder of This Space Real Estate, the pitch to PM/ONE was simple: let software take care of the repetitive tasks so agents can spend more time with people. That includes automated leasing replies sent from the agent themselves, text responses to missed calls and an app he built to streamline appraisals and reports. The aim is to free up time for face-to-face interactions that matter. |
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DEPT OF DATA  Energy ratings emerge as a hidden value leverAlmost 97% of Aussie listings skip the energy rating altogether, and Cotality's new research says that's leaving money on the table. Each extra NatHERS star adds about 1.3% to a home's value, while solar alone is worth around $23,100. One Fremantle townhouse with a 7.5-star rating sold 22% above the comparable median – worth ordering a rating before your next listing goes live. |
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DEPT OF WEALTHY CLIENTS  London luxury house rents jump 70% in a yearA shrinking pool of prime London rental stock now averages $423,548 a year for a luxury house – up from $253,398 in 2025. Beauchamp Estates says Gulf and US tenants are driving demand, with Middle East applicants up 30% as wealthy families treat London as a safe haven. Deal volumes fell 44% as investors exit ahead of tax changes, but Chris Tinkler says owners of turn-key homes are in an enviable position. |
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HOW IT SOLD  Eleven offers on a two-bed character homeA 14-day set date sale campaign for a character home in East Victoria Park gave every buyer multiple viewings and full transparency on the deadline. The result: 11 written offers, with a first-home buyer's clean, strong bid – backed by genuine love for the property – winning out. Find out the story behind how it sold → AI cannot cite content that was never written. getailsa.com → |
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CELEBRITY HOMES  Printmaker Ruth Faerber's Balmoral apartment asks $9mRuth Faerber was still making art in her hundreds, and the Mosman apartment where she spent her last 16 years has just hit the market with a $9 million guide. The 378sqm three-bedroom sits less than 50 metres from Balmoral's sand, with three outdoor areas and water views from nearly every room. Read the full article → |
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MOVERS & SHAKERS  Edward Wright joins NAI Harcourts Pinnacle commercial teamBrisbane's Northern Trade Coast Industrial Corridor has a dedicated new face – Edward Wright has joined NAI Harcourts Pinnacle as a Commercial Sales and Leasing Consultant. Edward spent his career in hospitality management before the move, and says the operational pressure of running busy venues translates directly into the problem-solving and client results the commercial market demands. He'll now work alongside the Pinnacle team covering clients across Brisbane's northside industrial precinct. |
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Success doesn't rest on weekends!
Get top agent and agency moves every Sunday in Movers & Shakers. Subscribe now. |
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AGENTS ON SOCIAL Half of real estate is selling houses. The other half is turning 47 lights on… then turning them all off again. 💡🔁 |
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TRUE OR FALSE: Melbourne's famous little streets – Little Collins, Little Bourke, Flinders Lane – weren't in the original plan. They were squeezed into the grid decades later, during the 1880s land boom. And the answer is … Actually, false – they were there from day one. Hoddle's 1837 survey followed the rules to the letter, and the one change was Governor Bourke's: he wanted small streets, so Melbourne got its lanes. Once Bourke left, Hoddle quietly widened them out of East Melbourne – "a typical way a public servant resists instructions from above", says historian Miles Lewis. via ABC Radio National (By Design). |
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