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GOOD MORNING FROM ELITE AGENT 👋 Good morning, and welcome to The Brief for Wednesday 23 September 2026. Before you open the rest of your inbox: what if AI had already done the boring half of today? That's the whole point of Transform, 30 days of practical AI from 1 October – with $5,000 in cash prizes thanks to PropertyMe. Register here → |
TRUE OR FALSE? Amazon started in the garage of a rented house in Seattle, where Jeff Bezos built the first desks out of doors bought from Home Depot. (Scroll to the bottom for the answer!) |
In today's edition of The Brief - Dreading that difficult conversation? Tim Duggan's CLEAR framework has a trust check, a listening trick, and one word to slip into your next question.
- A Perth street with a "witch-house" averaged 20,800 views per listing – we've got the DL on why buyers can't resist a stickybeak.
- Staging a recently vacated Labrador house added $100,000 – Gemma White's styling call pulled 34 buyer groups and an investor who outbid the owner-occupier under the hammer.
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TODAY'S FEATURE  A clearer way through conflictTim Duggan wants you to prepare for a difficult conversation before it begins. At PM/ONE, he shared his CLEAR framework for understanding the relationship, listening beyond the first answer, and finding a way forward. His practical tools include a trust-and-values check and one useful word to put into your next question. |
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What you'll learn in the full article: - Prepare: How trust and shared values shape the approach to take.
- Listen: A simple way to check you understood before offering a solution.
- Ask: How “how” questions can help both people work towards an answer.
Read the full article → |
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TOGETHER WITH APLYID AUSTRAC has shifted from reminding businesses to enrol to actively checking who has. For businesses in real estate, accounting, legal, conveyancing, jewellery, and trust and company services, that means enrolment is becoming harder to put in the “we’ll get to it” pile. APLYiD has done a deep dive into what AUSTRAC is checking, which businesses may be affected, and what to do if you haven’t enrolled yet. If you’re still working out where your business sits, or what your next step should be, APLYiD has broken it down in plain English. Read the full breakdown here → |
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DEPT OF PLANNING  Planning body calls for 40-year growth frameworkAustralia's population is set to hit around 39 million by the mid-2060s, and the Planning Institute of Australia says housing, infrastructure and climate planning can't be tackled in silos any longer. The number of Australians over 85 will triple in that time. PIA's Nicole Bennetts wants a national framework testing where growth should actually go – useful context next time a vendor asks why approvals in their area feel so slow. |
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DEPT OF DATA  Bullsbrook's "witch-house" street tops views nationallyOne Perth street just out-clicked every other address in the country: Shady Hills View in Bullsbrook averaged 20,800 views per listing, thanks to a "witch-house" that listed late last year. Toorak took out second and third, proof buyers can't resist a stickybeak at how the other half live. |
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DEPT OF FOREIGN AFFAIRS  Scotland's exchanges beat England by a mileAlmost three-quarters of Scottish sales reach exchange within three months, compared with just 31.1% in Outer London – a gap TwentyEA's Nick Huntley puts down to England's "slow and stagnant" legal system. Meanwhile, Australian homes are taking longer too, now a median 43 days to sell, up from 35 a year ago. |
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HOW IT SOLD  Staging adds $100k, draws 34 buyer groups to auctionA tenanted Labrador house wasn't presenting well, so Gemma White recommended vacant possession and professional styling before launching the campaign. The result: 34 buyer groups, three pre-auction offers and a $1,165,000 sale to an investor who beat an owner-occupier under the hammer. Find out the story behind how it sold → Is your name invisible to AI? Start getting published. getailsa.com → |
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MOVERS & SHAKERS  Family-owned Townsville agency rebrands as First NationalThirty years after Helen Munro founded it, the Townsville agency she built has become First National Townsville, now led by director Tracy Crome and a 24-strong sales and property management team. Tracy joined the family business two decades ago, and says the move brings national marketing, training and compliance support while keeping ownership and decisions local.  How one Harcourts office is supporting bereaved local familiesA grant presentation in Clifton Springs is putting a spotlight on grief support for children across Victoria. Harcourts Foundation ambassador Sarah Joseph and Harcourts Victoria chief executive Adam Fiteni joined the Harcourts Drysdale team to hand over funding to Wombat's Wish, whose weekend grief programs and one-to-one counselling support bereaved children and families at no cost. The visit reflects the Foundation's ongoing support for causes close to home for Harcourts communities. |
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TRUE OR FALSE: Amazon started in the garage of a rented house in Seattle, where Jeff Bezos built the first desks out of doors bought from Home Depot. And the answer is … Technically, it's false. Amazon did start in a garage – just not in Seattle. It was a rented house in Bellevue, just across Lake Washington. Jeff Bezos rented the modest home in 1994 and used it as Amazon's first base. The famous desks made from cheap wooden doors were real, though, and became part of Amazon folklore. The house has since been listed for sale more than once – imagine the listing copy. via The Seattle Times. |
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