GOOD MORNING FROM ELITE AGENT 👋

TRUE OR FALSE?

You can be forced to tear down a fence if it was built purely to annoy your neighbour.
(Scroll to the bottom for the answer!)

In today’s edition of The Brief

• What 25 years in real estate reveals about the agents who actually last

• Perth and Brisbane boom markets tipped to slow by 2027

• A $57.5M Perth mansion could break records again

Today’s read time: 4 minutes, 20 seconds

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INSIGHT

What 25 years taught this agency founder

Technology has transformed how agents market, search, and operate.

But according to Explore Property founder Andrew Acton, the fundamentals of what makes a great agent have barely shifted.

After nearly 25 years in the industry, he's identified what actually separates those who thrive from those who burn out.

In an industry obsessed with systems and scripts, likeability remains one of the most underrated assets. The full article explains why this matters more now than ever.

What you'll learn in the full article:

• The decision-making philosophy: How small, consistent choices determine whether you endure or burn out

• The mountains and valleys framework: A mindset shift that removes surprise from setbacks

• The human connection advantage: Why AI is making personal relationships more valuable, not less

• The likeability factor: The one trait technology can't replicate

After 25 years, Andrew’s belief is that the tools will always change, but the agents who succeed will still be those who connect, communicate, and build trust.

Read the full article

ICYMI, yesterday: we found out why the real estate industry should stop celebrating the wrong things

MARKET

Perth and Brisbane tipped to slowdown in 2027

Rate hikes haven't cooled Perth or Brisbane – even as Sydney dips 0.6% since January. ANZ forecasts show Perth dwelling prices jumping 12.3% this year ($51,569 onto the median) while Brisbane's set for 9.7% growth. Both boom markets are expected to slow sharply by 2027, dropping to around 1.5%.

TECH

Know the buyer before you meet the vendor

Every agent brings a marketing schedule to a listing appointment – and most of them look identical. Samantha McLean's latest AI Edit offers a different approach: use AI to build buyer personas before you walk in, so you can show the vendor you already know who's likely to buy. It's precision over volume.

HOW IT SOLD

Ten offers in nine days drive standout result

A Camillo home generated intense competition with 10 offers in just nine days, selling for $705,000 – well above the suburb’s $580,000 median. Carol Tuckett of Sherlock Homes Group credited the result to an ‘all offers presented’ strategy, sharp pricing and a renovation-ready presentation model that removed upfront cost barriers for the vendor.

Agents across Australia and New Zealand are turning sales into stories. getailsa.com →

CELEBRITY HOMES

Controversial billionaire’s $57.5M Perth mansion tipped to smash records

MinRes founder Chris Ellison paid $57.5 million for this Mosman Park riverfront estate in 2009 – a national record at the time, still Perth's highest-ever price. Now he and wife Tia are downsizing, and the three-building compound is expected to beat that record again. Yes, there's an indoor koi pond under a glass-dome ceiling.

MOVERS + SHAKERS

Mike Beardsley launches Ray White Hawthorn

The number one ranked agent across his former 45-office network for five straight years is backing Ray White's luxury network and interstate buyer data to give vendors an edge in Melbourne's inner-east. More here.

Simone Howell joins FOUNDIT

She brings over 30 years of experience to strengthen the agency's presence across Melbourne's Bayside and Stonnington markets. More here.

Jarrod Farey joins Barry Plant to launch projects division

He's bringing Farey and Co into the network after five years independent and will lead off-the-plan sales across 70 offices. More here.

Success doesn’t rest on weekends! 
Get the latest on top agent and agency moves every Sunday with our weekly roundup in Movers & Shakers. Subscribe now.

AGENTS ON SOCIAL

Loved the whole house - not scared of the basement at all! Just respectfully assigning it to another agent. 👻😱

Seen an Agent On Social we should include? Let us know here (email link)

TRUE OR FALSE:

You can be forced to tear down a fence if it was built purely to annoy your neighbour.

And the answer is …

True. In parts of United States and Canada, so-called “spite fences” can be challenged in court if they’re built with no real purpose other than to block a neighbour’s view or cause annoyance. These structures are typically defined as being excessively tall and driven by malicious intent. If proven, courts can order the fence to be removed, showing how even property boundaries have limits when it comes to neighbourly conduct.

Wishing you a productive day!

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