GOOD MORNING FROM ELITE AGENT 👋

TRUE OR FALSE?

In high-rise apartment buildings around the world, developers often skip the 13th floor because buyers would refuse to purchase or rent a property on that level.
(Scroll to the bottom for the answer!)

In today’s edition of The Brief

• Where the Gold Coast market is spilling next

• The strata blind spots tripping up new property managers

• Selena Gomez’s next move in real estate

Today’s read time: 4 minutes, 10 seconds

New to The Brief? Join us for free 🤝

GOLD COAST SUPPLY SQUEEZE

The suburbs about to break out

South East Queensland needs nearly 900,000 new homes by 2046, but the most in-demand stretch of the Gold Coast is effectively maxed out. Highland Gold Coast’s Hanan Cawley says the squeeze is forcing buyers to rethink location, with attention rapidly shifting to emerging suburbs once overlooked.

“Only a couple of years ago people didn’t want to consider Southport,” he said. “Now it’s one of the best suburbs to invest in on the coast.”

With development along the beachfront corridor constrained by costly knockdowns and complex approvals, demand is spilling into fringe areas.

At the same time, a significant pricing gap is keeping interstate buyers active. “People selling in Sydney might be selling for anywhere from $50,000 per square metre up to $100,000,” Hanan said. “On the Gold Coast, the highest recorded is around $34,800.”

That arbitrage opportunity, combined with lifestyle appeal, is continuing to drive migration north and reshape the market.

What you'll learn in the full article:

• The fringe suburb shortlist: Which areas are 15 minutes from the beach and re-pricing fast

• The arbitrage equation: How southern sellers are buying better and banking the difference

• The 2032 factor: How Olympic infrastructure is reshaping growth corridors

• The discipline framework: Why Hanan says what you do outside work determines your results.

Read the full article

ICYMI yesterday: Caroline Bolderston on what defines a high performer.

SPRINT INTO AI

Already signed up for the AI Sprint? Good. Here's what to bring.

Registrations for the AI Sprint are open and moving fast, so if you haven't grabbed your spot yet, do that first and then come back.

For everyone else: here's what four Tuesdays with Sam actually looks like:

• Each week, you'll walk away with a practical, useful workflow and prompts. Not a plan to maybe try AI one day. Not a PDF of prompts you'll never open. A real, relevant thing that should help you win more listings.

• Week by week, we're building listing copy, buyer personas, DISC-based client profiling, and by the end, content that will keep you top of mind with your customers.

You'll need a laptop, a current listing or two to work with, and a willingness to be slightly bad at something new for about ten minutes before it clicks. Or maybe you’ll be a gun straight away. But you won’t know until you try. That's it. Grab your spot here, and we’ll see you Tuesday.

LISTINGS

New listings drop as older stock keeps building

Total listings barely moved in April – down just 0.1% – but the mix tells a different story. Fresh stock fell 6.8% while properties lingering past 180 days climbed 3.6%, which SQM Research attributes to vendor uncertainty. Yet again, Perth is the market to watch: listings have now risen for two consecutive months.

Back to Basics: Strata 101

What new property managers miss about strata schemes

An apartment isn't just a smaller house, and that's where new PMs often come unstuck. Rod Smith, VP of the Strata Community Association (NSW) says the first call should go to the strata manager: rules on pets, signage, parking, and moving vary building to building. By-laws aren't optional reading either – they're legally required with every lease and the PM needs to be across them.

HOW IT SOLD

11 platforms delivers a buyer from 100km north

Jean Laterre marketed a four-bedroom East Innisfail property across realestate.com.au, social media, YouTube, and Gumtree – positioning it for extended families, investors, and remote workers. A Cairns family needing space for their teenagers found the dual-living layout, settling at $450,000 after a $20,000 negotiation following building and pest inspections

This story started with a 10-minute phone call. Imagine boosting this on socials to your farm area. getailsa.com

CELEBRITY HOMES

‘Come & Get It’: Selena Gomez lists Tom Petty-built mansion

That white-painted exposed brick kitchen from 'Selena + Chef'? It's on the market. Selena Gomez is selling the Encino mansion – built by Tom Petty in 1989 – for A$10.1 million. The theatre has a conversation pit, and yes, there's a recording booth.

MOVERS + SHAKERS

NAI Harcourts launches commercial arm in Adelaide

Con Kavooris and Mark Sheppard are leading the new venture, focusing on advisory-led transactions and relationship-driven service across South Australia. More here.

Success doesn’t rest on weekends! 
Get the latest on top agent and agency moves every Sunday with our weekly roundup in Movers & Shakers. Subscribe now.

AGENTS ON SOCIAL

Mid-meltdown, phone rings… and you’re instantly back in “bright, calm, absolutely got this” real estate mode. 😱📞

Seen an Agent On Social we should include? Let us know here (email link)

TRUE OR FALSE:

In high-rise apartment buildings around the world, developers often skip the 13th floor because buyers would refuse to purchase or rent a property on that level.

And the answer is …

TRUE. Many buildings do skip the 13th floor - not because of engineering or law, but because of superstition around “triskaidekaphobia” (fear of 13). In some markets, developers simply re-label it as 14 to avoid hesitation from buyers and tenants. Andrew Alpern, an architectural historian specialising in New York apartment buildings, explained the business logic: “From the point of view of any builder, the owner is interested in renting the space, and he doesn’t want anything to get in the way of that.”

Wishing you a productive day!

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