GOOD MORNING FROM ELITE AGENT

On the weekend, ChatGPT celebrated its second birthday, and you can’t deny that generative AI has undoubtedly come a long way in two years—so much so that we are now getting Christmas ads created entirely with AI.

Check out this AI remake of the classic “Holidays” are coming ad by Coca Cola (if you want the 90s OG it’s here).

Finally, if you are keen on making your own AI creations you can forget those silly Jib Jab cards this year and create something fantastic on your own with Captions App. See what Sam did entirely with AI (no human editing) here.

Today’s read time: 3 minutes, 57 seconds.

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SALES STRATEGY

Can you tell when a listing is “in the bag?”

"There's no fast track to success in real estate," say industry experts. But what if you could spot whether you'll win a listing within the first 15 minutes?

Steve Shull, who has spent 32 years coaching real estate professionals, suggests most sellers have picked their agent before making the first phone call.

"You're either their pick, or you're there to make them feel better about choosing someone else," he says on an upcoming episode of The Elevate Podcast

This idea comes from his work with former FBI hostage negotiator Chris Voss.

Here are three ways to know where you stand:

Watch Their Response to Structure

If you suggest a quick Zoom chat before meeting in person, notice their reaction. People who want to work with you will happily spend 15 minutes on a discovery call. Those who push back might want free advice.

Listen to Their 'Why'

"I ask sellers why they called me specifically," Shull explains. "If they mention a friend's recommendation or talk about my recent sales, that's good news. If they say they saw my sign in the street, I might not be their first choice."

Check Their Openness

When you raise the topic of other agents, pay attention to how comfortable they seem. The more open they are about their process, the more likely you're their preferred agent.

Want to learn more? Watch out for Saturday's new episode of The Elevate Podcast where Shull shares his complete approach he calls “The Favourite or the Fool”.

Meanwhile, here is a preview of some extra listing wisdom from Steve Schull.

ICYMI, last week we reported on why real estate professionals should incorporate various AI platforms into their toolkit.

TOGETHER WITH DOMAIN

Record-Breaking Numbers for Domain

October was a record-breaking month for Domain, with 7.1 million Australians visiting the platform, according to Ipsos data. Domain is the only major property portal to grow for six consecutive months, showing more Australians are choosing Domain for their property journey.

“We’re thrilled to see such positive growth in numbers,” chief commercial officer and managing director, John Foong said.

“Innovations like Audience Boost are delivering agents more high-quality enquiries and exposure than ever before.”

Audience Boost, exclusive to Domain, uses AI and targeted advertising to promote listings on social media and display platforms.

By combining technology with a customer-focused approach, Domain is helping agents stand out and achieve greater results.

Read more about Domain’s record-breaking month and Audience Boost here.

SMART SNIPPETS

Australia’s house prices hit a new high
According to the PropTrack Home Price Index released today, national home prices have risen for the 23rd consecutive month, with the median home value surpassing $800,000 for the first time. One of the most significant developments has been Brisbane's emergence as Australia's second-most expensive capital city, surpassing Melbourne. More on all of that here.

Six skills your accountant says you need in 2025
CPA Australia has identified six key skills to stay competitive in 2025. Understanding technology is at the top of the list, and AI and data analysis skills are becoming more important by the day. Chief Learning Officer Dr Asheley Jones, says mastering AI is key. “AI won’t take your job, but those who know how to use it effectively will thrive.”

Luxury treehouses become millionaire hideaways
Celebrity treehouse builder Pete Nelson, known as "the tree whisperer," is transforming childhood dreams into multi-million dollar retreats. His custom builds for stars like Amy Schumer and Shaquille O'Neal now command up to US$2 million, featuring full utilities and premium amenities. These aren't just treehouses; they're exclusive escapes that double as future studios once the kids grow up.

MOVERS + SHAKERS

Proptech Labs claims national growth award.
Proptech Labs had some good news this week, earning the national Telstra Outstanding Growth Award, following the state award from several weeks ago. The company beat 22,000 applicants to win the award; and John and Rafael say there is more to come. Read more here.

Success doesn’t rest on weekends! 
Get the latest on top agent and agency moves every Sunday with our weekly roundup in Movers & Shakers. Subscribe now.

SOUND WAVES

What are the major trends shaping Australia’s Property Market?

We decided to create a Notebook LM podcast from this year’s McGrath Report, which discusses some interesting topics, including supply, power shifts influencing demand, and key trends, including the rise of “calm homes.”

Dive straight into the listen below or the deeper dive here.

Read the report from McGrath here

AGENTS ON SOCIAL

Who knew doing deals and cake had so much in common… One wrong move, and it all collapses…

@glenndabaker

The cake catastrophe… #GlenndaBaker #RealEstate #AtlantaRealEstate #CakesAndClosings #GoogleGlennda #GlenndaTok

Seen an Agent On Social we should include? Let us know here (email link)

Wishing you a productive day

Elite Agent is crewed by Mark Edwards, Catherine Nikas-Boulos, Rowan Crosby, Giverny Pringle, Charmagne Arrubio and Samantha McLean. We aim to uplift the real estate industry by delivering forward-thinking, hype-free news and education that fosters knowledge and fuels ambition.

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