GOOD MORNING FROM ELITE AGENT 👋

Queensland real estate legend Judi O’Dea (1955–2026) will be fondly remembered for her energy, style, and passion for property. Starting her real estate career at 48 after a successful fashion career, Judi became a top performer at Ray White Paddington, selling around 70 homes a year and inspiring everyone around her.

Known for her motto “You need ironclad persistence and a great frock” and her belief that “It’s never too late to be great,” she brought charm, warmth, and mentorship to colleagues and clients alike. Friends, family, and colleagues are invited to celebrate her life on Friday, 13 March at Powerhouse, Turbine Stage, 119 Lamington St, New Farm QLD, starting at 1:30 PM. Dress code: of course, it’s ‘Fabulously Frocked’. Judi’s legacy of kindness, humour, and determination will continue to inspire the real estate community for years to come.

In today’s edition of The Brief

• Top agents save hours with smart AI prompts

• Victoria land primed for comeback as SEQ and Adelaide show strength

• From startup to scale-up: five PropTechs join REACH 2026 to supercharge growth

Today’s read time: 7 minutes, 38 seconds

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AI

The AI workflow that cuts hours

Two agents. Same suburb. Same talent. Same listings. One spends three hours on copy, emails, and captions. The other does it in 40 minutes – and the output is sharper, warmer, and more alive.

The difference isn't experience or natural ability. It's how they've learned to work with AI.

The co-pilot mindset

The agents seeing real results aren't treating AI as a replacement. They're treating it as a thinking partner – one that accelerates ideas while they bring market knowledge and human judgment. But here's what most agents miss about this partnership...

The prompting formula that changes everything

There's a specific structure that transforms generic outputs into genuinely good copy. It involves five elements arranged in a precise order. The article reveals exactly how to construct prompts that sound like you on your best day – not like a robot wrote them.

Ready-to-use prompts for real tasks

From rewriting follow-up emails to role-playing a cautious vendor before your next listing presentation, the full guide includes 17 prompts you can copy and use today. One prompt alone could transform how you prepare for appraisals.

What you'll learn in the full article:

• The 5-part prompting structure: The exact formula (Role + Context + Goal + Tone + Audience) that turns vague outputs into on-brand copy

• 17 copy-paste prompts: Ready-to-use templates for emails, market summaries, social captions, and vendor conversations

• Meta-prompting: How to ask AI to teach you to use it better – a skill that compounds over time

• The personal prompt library: How to build a system that makes your AI outputs more consistent every week

These aren't theoretical tips. They're the exact workflows that separate agents who struggle with AI from those who've made it their most powerful thinking tool.

Read the full story here.

ICYMI yesterday: why great leaders are “stress dampeners”

TOGETHER WITH REACH

Five high-growth PropTechs join 2026 REACH Australia and NZ cohort

Second Century Ventures, the strategic investment arm of the National Association of REALTORS, has announced the five companies selected for the 2026 REACH Australia and New Zealand scale-up program. Now in its seventh year, the program is “the longest-running REACH program outside the United States” and helps technology companies accelerate growth, refine product-market fit, and expand globally.

Peter Schravemade, Managing Partner, REACH Australia and New Zealand announced the 2026 cohort spans recruitment, CRM innovation, parking management, field service software, and AI-driven automation.

“We are excited to welcome this year’s cohort into the REACH Australia and New Zealand program. Each of these companies brings a clear vision, strong execution capability, and technology designed to solve real industry challenges.”

Dave Garland, Managing Partner, Second Century Ventures, added that with active investments in more than 50 companies, “REACH Australia and New Zealand has demonstrated the power of connecting high-potential technology companies with real estate leaders and global markets.”

The cohort will formally begin the program at the REACH Genesis Conference on March 21st, connecting with mentors, investors, and global REACH alumni.

Read more about the 2026 REACH cohort here.

MARKET

Victoria land primed for 2026 comeback

Victorian greenfield land bounced back in a big way with sales jumping around 40% to over 9,000 lots after two years sitting at 15-year lows, an encouraging sign that the state’s new-housing market is shaking off the slump. Across the country, tight supply kept prices climbing, with South East Queensland holding steady and Adelaide land values lifting about 27% over the year. With buyers eager and listings still scarce, the stage is set for strong growth along the key corridors well into 2026.

HOT SPOTS

Family suburbs agents can’t ignore

Nearly 40% of REA's Hot 100 growth suburbs were picked for family appeal – useful intel if your patch includes schools and parks. Queensland dominated the list with nine suburbs, led by Yeronga's 29% price jump. The advice for agents: lead with lifestyle in your marketing, not just property features.

HOW IT SOLD

14 contracts in seven days at Holmview

Setting a clear line at $789,000, Jason Leary's interest-above strategy generated 14 contract requests and five written offers on a Holmview four-bedroom in just seven days. The property sold for $820,000 – an 8.5 per cent premium above the suburb's median – to a family buyer.

Stories like this build your online reputation long after the sold sticker comes down. Want yours told? getailsa.com

CELEBRITY HOMES

David Lynch's Hollywood compound sells for $17M

The estate where David Lynch created Twin Peaks and Mulholland Drive has sold for US$13 million (about $17 million AUD) – US$2 million below asking. Lynch spent nearly 40 years assembling the 2.5-acre Hollywood Hills sanctuary into seven buildings, including a pink 1960s house designed by Frank Lloyd Wright's son. And yes, those personal workshops look exactly how you'd imagine.

MOVERS + SHAKERS

Mark Bouris headlines The Agency's Elevate conference

More than 300 real estate professionals gathered at Randwick Racecourse for the annual event, with Bouris leading sessions on personal branding and industry experts covering video content, market insights and training. More here.

Dominic Pike launches Ray White Muswellbrook

The high-performer brings deep community ties and a track record of setting suburb records since entering real estate in 2020. More here.

Success doesn’t rest on weekends! 
Get the latest on top agent and agency moves every Sunday with our weekly roundup in Movers & Shakers. Subscribe now.

AGENTS ON SOCIAL

If you can’t find your groove with the people around you, it might be time to change the playlist. 🎧✨

Seen an Agent On Social we should include? Let us know here (email link)

Wishing you a productive day!

Elite Agent is the definitive platform for ambitious agents and industry players. Thought Leaders is the weekly show where top operators reveal how they’re reinventing real estate. AI-Powered Agents is your playbook for deploying AI that sells homes and scales teams.

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