GOOD MORNING FROM ELITE AGENT

As a real estate agent, you’re not just selling homes, you’re selling dog-friendly backyards, cat nooks and goldfish-ready corners for Australia’s 29 million furry, feathery, and finned friends. New pet statistics report that nearly two-thirds of Aussies own pets, so whether it's a fenced yard for those 1.3 dogs per household or a quiet nook for the average 1.6 cats, showcasing a property's pet potential could be your secret weapon.

Today’s read time: 4 minutes, 30 seconds.

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LEADERSHIP

The power of ‘Emotional Intelligence’ in real estate

In real estate, the difference between saying "no" and knowing when to make informed decisions is crucial, according to Adrian Knowles, CEO of Harcourts Australia.

At first glance, the words “no” and “know” appear to be simple homophones with entirely different meanings. Yet, in the context of decision-making and emotional intelligence, they represent two distinct approaches:

• No signifies a straightforward rejection or denial, often rooted in a lack of information or fear of the unknown.

• Know implies a deeper understanding, awareness, and insight, guiding more informed and empathetic decisions

Emotional intelligence (EI) plays a vital role in this distinction, helping agents build stronger connections through empathy, manage stress in high-pressure negotiations, and make more informed choices by understanding both facts and emotions, rather than reacting out of fear or uncertainty.

Client relationships benefit from EI

Emotional intelligence helps real estate professionals enhance client relationships by fostering empathy and active listening. “Empathy allows you to understand and share the feelings of your clients, making them feel valued and understood,” said Adrian.

This deep understanding enables agents to offer more tailored solutions and build trust.

EI in negotiations leads to better outcomes

EI provides a strategic advantage during negotiations by allowing agents to read emotional cues, manage stress, and resolve conflicts. “By leveraging EI, you can find common ground, leading to win-win outcomes,” explains Adrian, making it a critical tool for ensuring successful transactions and maintaining composure under pressure.

Informed decision making

EI is particularly crucial in decision-making, where emotional intelligence helps avoid rash choices. Adrian explains that it’s imperative to “seek knowledge and gather all relevant facts before making a decision,” emphasising how EI allows agents to trust their intuition while making thoughtful, informed choices that lead to better long-term results.

ICYMI, yesterday The Block contestants shared their real estate agent selection strategies

TOGETHER WITH BIZCOVER

BizCover has announced the next round of its BizGiver competition, offering a $5,000 grant to Australian small businesses. Running from 9 October to 6 November 2024, the competition invites business owners to submit a one-minute video explaining how they would use the grant to grow their business. Since 2014, BizCover has awarded over $100,000 in grants to support SMEs.

Past winners have used their grants to invest in a range of products and services, from hardware and software to professional training and equipment.

For more information on what's required of participants and more details on how to enter, visit the official BizGiver grant page.

SMART SNIPPETS

Tasmania leads property boom
Property prices in Tasmania have skyrocketed by 233% over the past 20 years, making it the top performer in Australia, while the Northern Territory lagged behind with just 100% growth, according to new research from the Property Investment Professionals of Australia (PIPA). Despite these positive results, the research warns that increasing costs, shifting tenancy laws, and new property taxes are pushing many investors to sell sooner than planned, with 61% of recent sellers owning their properties for less than 10 years.

Victoria's property market loses its shine
Once Australia's real estate powerhouse, Victoria is now struggling to keep up. The state's complex and heavy property tax structure has led to a significant downturn, with both Melbourne and regional Victoria now the slowest property markets in the country. With investor confidence at an all-time low and foreign investment drying up, Victoria's ability to reclaim its position may depend on finding a balance between taxation and growth.

Housing crisis sparks urgent call
Australia's Property Council is urging Parliament to pass crucial housing legislation. The country is falling short by 80,000 homes annually, and experts warn of dire consequences if legislation isn't passed soon. A new proposal aims to create 105,000 rental homes over 10 years, with 10 per cent designated as affordable housing.

Unit without functional kitchen sells for jaw-dropping $3.31M
A run-down apartment in Sydney’s Mosman, missing a kitchen and doors, shocked buyers by selling for $3.31 million at auction, more than $1.5 million over the guide price of $1.8 million. Despite being a tiny 64 square metres and in poor condition, the property attracted 14 bidders.

SOUND WAVES

Can’t focus?

Our attention spans are shrinking, thanks to constant distractions from smartphones and bite-sized content from the ‘Gram and TikToks. (Yes, we’re all guilty of going down this rabbit hole). In today’s curated listen, you’ll learn how to re-train your brain to boost concentration and productivity.

Dive straight into the listen below or the deeper dive here.

Read the article from Channels News Asia here

AGENTS ON SOCIAL

Real estate is all glitz and glamour, am I right? That is until you’re on your hands and knees scrubbing the kitchen floor before an open house. One minute you’re the suave agent selling the dream in killer heels, then you’re armed with a mop, making sure every surface shines. Let’s be honest, nothing says ‘dream home’ like the smell of disinfectant. 🧹👠

@oneagencypmw

Part time property manager, part time cleaner #propertymanager #realestate #officelife #australia #oneagency #propertymanagment #cleaning ... See more

Seen an Agent On Social we should include? Let us know here (email link)

Wishing you a productive day

Elite Agent is crewed by Mark Edwards, Catherine Nikas-Boulos, Rowan Crosby, Giverny Pringle, Charmagne Arrubio and Samantha McLean. We aim to uplift the real estate industry by delivering forward-thinking, hype-free news and education that fosters knowledge and fuels ambition.

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