The biggest real estate marketing campaign ever, Peter Brewer on what clients want, The big stamp duty blowout, +news and more

“They said it”

Good Morning from Elite Agent

What strategies would you use to sell a home priced at US$295 million? For Leighton Candler, of the Corcoran Group, it’s all about showing buyers why the home is irreplaceable. And Leighton should know, as she’s one of three listing agents looking to sell an epic nine acre compound in Naples, Florida. If the property fetches the US$295 million asking price, it will become the most expensive residential property sold in the US. One Melbourne agent that knows all about selling record-breaking properties is Marcus Chiminello, who set two state records within a week in 2022. Discover the strategies he used to secure and seal the high-end deals here.

Today, we are also covering:

• The biggest ever real estate marketing campaign

• The stamp duty blowout

• Peter Brewer on what clients want

• Is Adam Neumann buying WeWork back?

• And much more!

Let's get to work 🚀

On our radar

Homes splashes Superbowl cash

US property portal “Homes” will launch the biggest real estate marketing campaign ever today, with four ads set to premiere at the Super Bowl. The Zillow challenger will spend $1B on the marketing campaign, which will also see ads aired on top television networks, Prime TV, streaming platforms, digital radio and other huge events such as the Oscars. In a teaser video launched on YouTube, they say the marketing campaign is all in aid of helping agents amplify demand for their listings and close more deals. More here.

REA Group’s half-year results

REA Group has reported its half-year results for the 2023-2024 financial year, with revenue increasing 18 per cent to $726 million, an increase in EBITDA, excluding associates, of 22 per cent to $439 million and a 22 per cent increase in net profit to $250 million. CEO Owen Wilson said the “outstanding result” was driven by strong yield growth and a more normalised listings environment. More here.

Together with AI Powered Agents

Have you had so much to do that you’ve thought… “I wish I could just clone myself?” We can’t help you do that, but we can help give you an extra brain for creativity and an extra pair of hands to execute all of your good ideas. Let us show you in one hour per week how to power up your marketing with our unique SPEED blueprint. Class starts Feb 20 - secure your spot here.

Today’s Feature

Investing in futures: Peter Brewer on the heart of the sale, a client’s ‘core four’ and “running out of Saturdays”

In an industry often obsessed with numbers, Peter Brewer believes emotional intelligence is the key to real estate success. In today’s feature, the former agent and REIQ Board chairman reveals what clients want and how to blend kindness and empathy with cutting-edge strategies to forge strong relationships and the ultimate business success. More here.

Brekky Browse

People are talking about these. Read up; join in!

Stamp duty blowout 
This generation pays up to 6x more than the last

Homes aplenty, yet buyers stand wary
Melbourne's housing market is a contradictory tale

Will Adam Neumann return to WeWork?
The ousted founder wants to buy the company back

Central Pier tenants settle $42M legal battle
The businesses were closed after an emergency evacuation order

Better than the Beauty and the Geek mansion
TV personality Sophie Monk has sold her Gold Coast home

Put The Brief in your ears
with thanks to Rex Software

Anything else?

Eureka!

On this day a loooooong way back, in 1851 one of the biggest gold rushes in history started in NSW. Edward Hammond Hargraves is credited with finding the first payable goldfields at Ophir, near Bathurst. News of the gold find spread fast around the globe and in 1852, 370,000 immigrants arrived in Australia, and 20 years later the national population had tripled to 1.7 million. Speaking of gold, the stunning Gold Coast estate, ‘Alston’, set a new auction record for Queensland last year. And you would have needed plenty of gold to buy it - $24.8 million to be exact.