The appraisal playbook, HTWs Month In Review, ‘Bulldog’ needed to tackle housing crisis, +news and more

Good Morning from Elite Agent

A long held real estate belief is that kitchens, and to a lesser extent, bathrooms, sell houses. But does it matter what colours feature in those rooms? According to this year’s Architectural Digest Colour Trend Report, the days of hospital-like all white are long gone and greens, blues and browns are right on trend, particularly if used in fixtures and appliances. All this means our resident interior designer, Justine Wilson, was exactly right when she said earthy and nature-inspired tones, such as deep browns and rich rusts were the ideal hues to warm a home, and buyers’ appetites, this winter.

Today we are covering:

• HTWs Month In Review

• The appraisal playbook

• Champion needed for housing crisis

• Cotton On owners sell beachside luxury

• And much more!

Let's get to work 🚀

Instant Inspo 💡

EMPHASISE TRANSPARENCY AND EMPATHY

Building trust through transparency and empathy is essential in maintaining strong client relationships. Ensure that clients receive clear, accurate information delivered professionally and sensitively.

Go deeper with Mark McLeod here.

On our radar

Interest rates can’t slow the property surge

Interest rates might be at the highest level in years, but they’ve had little impact on property prices. According to Herron Todd White, record population growth and low supply continue to trump the cost-of-living crisis. Values are softer in some parts of Sydney and Melbourne, but there’s no stopping the smaller capital cities of Brisbane, Adelaide and Perth.

Together with AI Powered Agents

Demystify AI in real estate

AI is the word on everyone’s lips at the moment, but how to you introduce it in your business safely and with quick but also long-term benefits? Elite Agent and AI Powered Agents Founder, Samantha McLean has done all of the legwork for you in her new 90-minute masterclass.

In this practical, and FREE, class you’ll learn the four universal currencies of real estate success and how AI can amplify each one, along with real life examples of how other agencies are thinking about and using AI right now. You can reserve your spot for the Thursday, August 1, masterclass at 9am (AEST), right here.

Today’s Feature

Appraisal playbook: 10 lessons in securing leads, making connections and building your pipeline

Appraisals are the lifeblood of every real estate agent. And no one knows this better than the Ray White agents that recently secured more than 10,000 appraisals as part of their Real Estate of Origin day.

How did they do it? In this episode of the Elevate podcast, we asked the top agents from the day, and they shared the strategies, techniques, and tactics they used to get the appointments in their diaries and how they plan to convert them to listings and sales.

Can you spot the ‘Wright’ property, or is it all just ‘Frankly’ AI-tastic?

Brekky Browse

Meanwhile, in the Ireland 🇮🇪

Your own Irish castle

If you ever wanted to own your very own castle, you might be able to secure the intriguing Castle Donovan in Drimoleague, Ireland. Historical accounts estimate the castle was built around 1560 by a famous Irish family, and was severely damaged in a battle in the 1640s. While there is some work to do, it could be yours for just €200,000.

Anything else?

National Lipstick Day

Whether it is seductively adding more pull to a pout, or scrawling a meaningful message on a mirror, lipstick has historically refused to be ignored. National Lipstick Day was founded in 2016 to celebrate everything that is great about lipstick. During WWII, Winston Churchill even refused to limit the production of lipstick because he felt it added to the nation’s morale.

Dates for your diary

Find Elite Agent Editor Samantha McLean speaking about real estate and AI at these upcoming events:

July 30-Aug 1 Proptech Summit + Workshop, Sydney
August 11-14 Elite Retreat, Hayman Island, Qld
August 25 PPM Conference, Gold Coast, Qld