Taylor Swift’s impact on tourism assets, Vanquish Zombie Leadership in your agency, Andy Reid on being a farmer, not a hunter, +news and more

“They said it”

Good Morning from Elite Agent

Tay Tay (aka Taylor Swift) has landed in Melbourne ready for her first of seven shows in Australia, kicking off at the G tonight. But it’s not only the pop sensation that will be raking in the cash, so too will Melbourne and Sydney’s tourism operators. Ray White Head of Research Vanessa Rader says when big-name artists and sporting events come to town, hotel room rates skyrocket, some by as much as 300 per cent. More here.

Today, we’re covering:

• How to vanquish Zombie Leadership

• Andy Reid on embracing a farmer’s intuition

• The Agency appoints a new state manager for Tasmania

• Bussleton is the best in the west for regional price growth

• And much more!

Let's get to work 🚀

On our radar

Vanquish Zombie Leadership

Despite being repeatedly denounced as “poisonous” to Australian businesses, Zombie Leadership continues to thrive, eating away at the fabric of potentially good management structures, according to a new study from the University of Queensland. We checked in with Professor Alex Haslam to find out exactly what Zombie Leadership is, why it’s dangerous for your agency and what you can do to fight it. More here.

Together with Elite Retreat and Kolmeo

What's the difference between an average year and a really great year, or even a pivotal year in your business? Usually, it's not a dozen or more things - often, it is just one or two genius moves. And that is our theme for Elite Retreat this year, which will be held at the stunning Intercontinental Hayman Island resort.

Our speakers and invited guests will reveal their genius moves, from leadership to marketing, financial moves and also the moves they wish they had made but missed! Early Bird is only up until we announce our speaker lineup on 1 March - make your genius move by putting 11-14 August in your diary and securing your registration here.

Today’s Feature

Andy Reid: why you need to become a farmer, not a hunter

In the fast-paced realm of real estate, true success unfolds not from chasing leads like a hunter, but from cultivating relationships with the patience and foresight of a farmer. In today’s feature, top real estate auctioneer and coach Andy Reid reveals how to embrace a farmer’s wisdom, plant the seeds of success and harvest tomorrow's prosperity. More here.

Brekky Browse

People are talking about these. Read up; join in!

The Agency expands in the Apple Isle
Jason Crerar is the new state manager for Tasmania

Richardson & Wrench opens on Bribie Island
Tarek Noble, Victoria Nicholson and Tania Meaney are looking to make waves

The best in the west
Bussleton records the highest regional price growth

Onboarding new team members with AI
How to devise a step-by-step plan that saves you time

Stars aligned under this roof
Celebrity-studded treehouse hits the market

Put The Brief in your ears
with thanks to Rex Software

Anything else?

Tim Tam slam!

Chocolate lovers rejoice - today is officially National Tim Tam Day! Created in 1958 by Arnott’s, the iconic Aussie biscuit was actually named after the horse that won the Kentucky Derby that year. And, of course, we think the perfect way to celebrate today is with a Tim Tam Slam. If you’ve never had one, it’s where you bite opposite corners off the biscuit and slurp a hot liquid, usually coffee or hot chocolate, through the creamy centre of the Tim Tam. It’s delicious, trust us! But if you’d rather make something else with your Tim Tams, then there’s 36 delectable ideas here.