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GOOD MORNING FROM ELITE AGENT 👋 Good morning, and welcome to The Brief for Wednesday 11 November 2026. |
TRUE OR FALSE? There's a bay in southern Tasmania called Eggs and Bacon Bay, named after a governor's wife who stopped there for a cooked breakfast. (Scroll to the bottom for the answer!) |
In today's edition of The Brief - Eyeing a second office? PRD's David Colman has one hard question he wants you to answer first.
- Developers keen to chat but never committing? Joshua Howison pulled his acreages off the portals – and it paid off.
- Buyers asking why Melbourne's holding up better than Brisbane? The answer is hiding in the stock numbers.
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TODAY'S FEATURE  Before you open that second officeA record sales month can still arrive with cash-flow pressure attached. It's the kind of gap PRD has had plenty of chance to observe as several network businesses move beyond their original footprint, from Tamworth into Liverpool Plains and Gunnedah, and Bendigo into Castlemaine and Kyneton. National Franchise Director David Colman says a new office doesn't solve problems with leadership, people, systems, or financial discipline. It makes them more obvious. Before you add another office or another agent to your team, there's a harder question David wants answered first. |
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What you'll learn in the full article: - Ask what the new office is fixing: If the honest answer is "we want to grow", David says there's more work to do first. Plus three more questions to put to your business before you spend a cent.
- Stop being the answer to everything: Solving every problem yourself is exactly what stops a business going past one office. Here's where your time goes instead.
- The moves that won't make the opening-day photo: Fix conversion before buying more leads, and grow a team leader before hiring more agents. Four moves that shape your business years down the track.
Read the full article → |
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TOGETHER WITH PROPERTYME About to ring an owner and not sure why they called? Luis Sanchez, PropertyMe's chief growth officer, asked Claude for a rundown before the call at a live Transform session. With AiMe Connect plugged into the portfolio, it came back with the rent a month behind, an open vacate task, an overdue inspection and a bond lodgement (before he'd dialled). Kym Cheney at Taplin in Adelaide used to spend four and a half hours on her end-of-month report. Now it's 30 minutes to an hour and a half. It's read only for now, with write access on the way. Watch the demo → |
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DEPT OF DATA  Why Melbourne is falling slowest of the capitalsThin stock is cushioning Melbourne: stock sits about 5% below its five-year average, and values are falling slower than in any other major capital. Adelaide and Brisbane are carrying roughly a quarter more stock than their averages, and both are in their fastest downturns on record. Cotality's Gerard Burg says a similar shift elsewhere should eventually slow the falls. |
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DEPT OF LEGISLATION  REINSW says rental reforms are driving investors outHome loans are down 27% on figures REINSW cites, and the RBA says investors pulled back hardest. CEO Tim McKibbin pins it on NSW rental reforms (the institute's view, not the RBA's) and says tenants pay with fewer homes and higher rents. He saves his sharpest words for the idea that every investor sale lets a tenant buy. |
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DEPT OF DISPUTES  US landlord agrees to $72M hidden fees settlementIt's the biggest case the FTC has ever brought against a landlord. Progress Residential, which manages more than 90,000 US rental homes, will pay about A$72 million over rents advertised without mandatory fees and bonds withheld for wear and tear. The company disputes the claims, and a judge still has to approve an order putting the full monthly price front and centre in its ads. |
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HOW IT SOLD  Two Coomera acreages, one private shortlistAfter 90 days of developer enquiry but few firm commitments, Joshua Howison pulled the Yawalpah Road sites off the portals and worked a private shortlist. He walked buyers through the growth corridor, including a hospital upsized from 401 to 630 beds and the Coomera Connector. An established developer bought on clean terms, with the deposit released to the vendors straight away. Find out the story behind how it sold → How's your findability on AI? The agents who turn up have more content out there. getailsa.com → |
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MOVERS & SHAKERS  Ray White unveils four new PM initiatives at PMC 2026Growth on every core property management metric, year-on-year – that's what Ray White Group Head of Property Management Zac Snelling told more than 500 delegates at PMC 2026 on the Gold Coast. To keep it rolling, he unveiled a purpose-built PM AI platform, the "Water Levels" profit framework, a CGT advisory program for Australian investors, and leadership roundtables reaching every major metro market from December. Read more → |
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AGENTS ON SOCIAL When the deal finally settles, but you've aged 10 years, lost three buyers and developed a nervous twitch. 💀🥂 |
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TRUE OR FALSE: There's a bay in southern Tasmania called Eggs and Bacon Bay, named after a governor's wife who stopped there for a cooked breakfast. And the answer is … It's actually false – though the bay is real. Eggs and Bacon Bay sits in southern Tasmania's Huon Valley, and the popular story goes that Lady Jane Franklin, wife of governor John Franklin, stopped there for a plate of bacon and eggs. Tasmanian nomenclature expert Wayne Smith isn't having it. "No, that's absolutely not true," he told the ABC. "It was named a long time after she was around." The real namesake is a wildflower, whose yellow-and-red flowers carpet the shores every November and December – right about now. In 2016, PETA wrote to the Huon Valley Council asking for it to become Apple and Cherry Bay, because the current name "might as well be called Heart Attack Bay". The mayor said he'd consider it. The locals weren't having that either. As one resident of 16 years put it, visitors hear the name and think, "you must be telling me a lie." via ABC News. |
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