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GOOD MORNING FROM ELITE AGENT 👋 Good morning, and welcome to The Brief for Friday 13 November 2026. |
TRUE OR FALSE? It's Friday the 13th, but does the unlucky number really affect property prices? Australian research has found that homes with the street number 13 sell for less than other properties because of superstition. (Scroll to the bottom for the answer!) |
In today's edition of The Brief - Vendor stuck on your fee? Chances are it isn't the money talking (and no, you don't need a new script).
- Tenant limiting access? Erin Marr turned one half-hour open home into multiple offers.
- Vendors asking why so much is on the market? It isn't a rush of sellers – and that changes the price chat.
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TODAY'S FEATURE  Your fee isn't the real sticking pointThe vendor pushing back on your commission may not be judging your price at all. Frontier Performance CEO Pancho Mehrotra says fee fixation is often a symptom of an emotional connection that never formed early in the listing presentation. When trust doesn't land, the vendor reaches for the most comparable thing on the table, which is your fee. And some of the signals behind that shift may be coming from you. |
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What you'll learn in the full article: - The negativity bias trap: Why a vendor who feels little connection starts comparing agents on what they don't offer rather than what they do.
- The nervous leak check: The three feelings Pancho says can slip through your speech and body language. Yes, one of them is excitement.
- The three-shift framework: Three practical changes for your next appraisal, including the one Pancho spends the most time on, and none of them needs a new script.
Read the full article → |
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TOGETHER WITH TRANSFORM Gary Vaynerchuk's big bet this month? Analog. “It's all about using technology to do analog things,” he wrote. That's Transform: using AI to win against your competition when it comes to marketing, and creating the “blue spoon” talked-about moments that make you the human your customers want to deal with. Your commitment – just 15 minutes a day, with live sessions, Q&As and a group of supportive agents to help and encourage you along the way. Doors close Monday at 11am Brisbane time. Don't wait until January to get a head start on 2027. Book my place → |
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DEPT OF LISTINGS  Listings climb even as fewer homes hit marketAdvertised stock is up 17.9% on a year ago, even though fewer homes are coming to market. The build-up comes from slower sales, not a rush of sellers. LJ Hooker's Mathew Tiller says vendors are up against every advertised home, not just the latest campaigns, and pricing has to reflect that. |
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DEPT OF LENDING  Lending slowdown points to a late 2027 lowA run of falling owner-occupier loans has come before every national price downturn since 2008, and Money.com.au says the pattern is back. Its research puts the price peak in the March quarter, with the low most likely around September 2027 (history as a guide, not a guarantee). Worth knowing before your vendors ask whether to wait. |
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DEPT OF BUILDING  Construction productivity has halved since the mid-1990sFor every hour worked, Australia now finishes roughly half the homes it did three decades ago. Report lead Mal Cayley says lost builders take years to replace, and by Optiwise's estimate only about 60% of approved apartments and townhouses ever get finished. His warning: when confidence returns, it lands in a market with even fewer homes, and renters feel it first. |
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HOW IT SOLD  One half-hour open home and a $759k saleA tenant at 2A Downey Crescent, Orange, limited private access, so Erin Marr of Belle Property Orange channelled every enquiry into one first inspection of about half an hour. Multiple offers followed, and the vendor accepted $759,000 – $10,000 above the $749,000 list price – six days after the listing went live. Find out the story behind how it sold → How's your findability on AI? The agents who turn up have more content out there. getailsa.com → |
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MOVERS & SHAKERS  Sachin Khera named principal of Century 21 WyndhamWyndham has a new Century 21 office, and a familiar face is running it. Sachin Khera, RateMyAgent's 2026 Agent of the Year for Truganina, is principal of the newly opened franchise. He brings more than 1,000 completed transactions, more than seven years of local relationships, an established sales team, and a rental team with close to 30 RateMyAgent awards since 2019. |
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AGENTS ON SOCIAL Agents: Spending 20 minutes making sure they look their best for an appraisal. The Ring doorbell: “Allow me to humble you.” 📹😂 |
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TRUE OR FALSE: It's Friday the 13th, but does the unlucky number really affect property prices? Australian research has found that homes with the street number 13 sell for less than other properties because of superstition. And the answer is … It's actually false. Buyers' agent Greville Pabst wondered the same thing. He'd already checked Melbourne house sales at numbers 4, 8, 9 and 14 in suburbs like Box Hill, Springvale and Richmond. Then he added number 13 and went wider, to Caroline Springs, Craigieburn, Pakenham and Cranbourne. More than 5,500 sales later, the street number made no measurable difference to the result. So if you're listing a number 13 this week, the letterbox isn't your problem. via Street News. |
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