GOOD MORNING FROM ELITE AGENT

Here’s some great news for busy agents. New research reveals that "weekend warriors" – those who pack in their physical activity over one or two days – enjoy the same health benefits as those who spread it out across the week, as long as they hit 150 minutes of moderate to vigorous exercise. OK, now you have no excuse.

Today’s read time: 4 minutes, 34 seconds

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MARKETING

To make a BIG impact you have to be BOLD

In a crowded market, real estate agents must stand out by being different rather than just competing for attention.

Top real estate performance coach Claudio Encina, argues that breaking away from traditional approaches and embracing unique, engaging strategies can be a game-changer.

By being distinct in communication and focusing on authenticity, agents can transform their marketing impact, shifting prospects from passive to engaged and creating memorable client experiences.

Stand out to cut through the noise

In our saturated real estate market, simply vying for attention isn’t enough. Agents must embrace a mindset shift, moving from seeking attention to creating experiences worth noticing. Claudio highlights the importance of crafting messages that disrupt the norm and spark curiosity.

For example, a simple but intriguing text message about a price-reduced property - with minimal details - can provoke questions and ignite interest, as opposed to a standard, information-heavy email. ”Stop trying to get people’s attention. Instead, start doing things that are worth paying attention to. People are fascinated when you are different.”

Embrace authenticity

Trying to emulate others or follow typical industry patterns won’t yield results. Claudio encourages agents to find and express their genuine selves in every communication. Authenticity in messaging and interactions helps establish trust and build a stronger, more credible presence.

When clients sense that an agent is genuine, they are more likely to feel connected and loyal, viewing the agent as someone truly invested in their needs, rather than as just another sales pitch.

Consistency in distinctive marketing

Being different isn’t just a one-off tactic; it’s a continuous strategy. Claudio emphasises the need for consistency in unique marketing messages across all platforms. Whether it’s through emails, social media, or text messages, agents should build a brand identity that clients come to recognise and appreciate for its distinctiveness.

”Make your marketing messages consistent through all your channels,” said Claudio. ”I suggest that you look at breaking the mould and offer something way more fascinating to your customers that will engage and connect with you.”

ICYMI, yesterday we tackled the topic Self Managed Super Funds in property

TOGETHER WITH VIEW.COM.AU

When Jason Watson, Director of Coronis Burpengary, listed a luxury family home in Caboolture, Qld he turned to a robust digital marketing campaign to reach potential buyers across various platforms. Using the Coronis Amplify tool, powered by view.resi’s Acquire product, Jason leveraged social media, display ads, and targeted digital platforms to create buzz and attract a wider audience.

The result? The property drew 15-20 groups per open, compared to the usual 5-8, and sold in just three weeks for $1.3 million. ”Digital and social media advertising has been proven to work,” said Jason, noting that such campaigns not only generate more buyer interest but also strengthen his agency’s brand, making it easier to secure future listings.

Read more about view.resi here

SMART SNIPPETS

Young buyers chase urban renewal hotspots
A new wave of young homebuyers is flocking to suburbs undergoing urban transformation. According to Ray White's Chief Economist, areas with higher density developments and improved transport links are particularly appealing, offering an affordable entry point into established neighbourhoods. Former industrial areas like Melbourne’s Altona North and Brisbane’s Cannon Hill are becoming hotspots, offering modern apartments and creative spaces at better prices than inner-city alternatives.

Off-market hidden risks
The Real Estate Buyers Agents Association is advising agents to be cautious this holiday season as reduced listings may drive their clients to off-market deals. Experts warn that what appears to be an "exclusive opportunity" could, in reality, be an overpriced property, particularly in competitive markets like Perth, Adelaide, and Brisbane.

US buyers headed to NZ
US property searches for New Zealand spiked by 123% on 7 November, following Trump’s election win, with Democratic-leaning states like California and Virginia leading the interest. Data from realestate.co.nz shows search volumes nearly tripled on 6–7 November reflecting a huge increase in Americans exploring relocation options amid political shifts.

MOVERS & SHAKERS

@realty CRM features for high-performing agents.
How top agents use advanced CRM tools to work smarter, stay organised, and get better results no matter where they are. More here.

Niket Kalra opens RE/MAX Signature.
The former RE/MAX agent has returned to launch his own office in Brisbane's Crestmead area. More here.

Success doesn’t rest on weekends! 
Get the latest on top agent and agency moves every Sunday with our weekly roundup in Movers & Shakers. Subscribe now.

SOUND WAVES

End-of-Year insurance check - are you ready for 2025?

As the year winds down, double-check your insurance isn’t taking an early holiday. Today’s curated listen is a reminder to check your coverage now to keep your business safe and ready for 2025.

Dive straight into the listen below or the deeper dive here.

Read the article from Elite Agent here*

AGENTS ON SOCIAL

When interest rates fall and everyone suddenly remembers your number: ‘STAY FOCUSED, EVERYONE!’ 📉🔥

Seen an Agent On Social we should include? Let us know here (email link)

Wishing you a productive day

Elite Agent is crewed by Mark Edwards, Catherine Nikas-Boulos, Rowan Crosby, Giverny Pringle, Charmagne Arrubio and Samantha McLean. We aim to uplift the real estate industry by delivering forward-thinking, hype-free news and education that fosters knowledge and fuels ambition.

Stories marked with * are sponsored, including 'Together With' and the weekday 'Movers & Shakers' sections. Interested in promoting your brand to Elite Agent’s audience? Learn more at eliteagent.com/advertise.

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