📈 Stop blaming quiet weekends

GOOD MORNING FROM ELITE AGENT 👋

TODAY'S FEATURE

Stop blaming the market for quiet weekends

You can't control shifting tax laws, doom-and-gloom headlines or skittish buyers. What you can control is what happens between an open home and a signed contract – and most agents skip the step that matters most. Mark McLeod, Ray White Group's Chief Strategy Officer, says the agents thriving right now aren't the ones waiting for sentiment to improve. They're the ones running a process that turns quiet weekends into moving stock.

What you'll learn in the full article:

• The traffic trap: why rushing a ready buyer onto an unconvinced vendor is the fastest way to stall a listing.
• The feedback platform: how to turn every open home reaction into evidence your vendor can't argue with.
• The repositioning checklist: what to change about a stale listing before you ever touch the price.

Read the full article →

TOGETHER WITH KOLMEO

Kolmeo and FLK it over join forces to simplify lease signing for property managers

Every property manager knows the feeling: lease is signed, and now it's copy, save, rename, file, cross fingers it lands in the right tenancy folder.

Kolmeo and FLK It Over have just removed that step entirely.

Create the tenancy in Kolmeo, send the lease through FLK It Over, and the signed agreement returns automatically to the correct tenancy record – no manual filing required. It matters because Kolmeo's own research found 65 per cent of property managers say work regularly falls through the cracks because of systems and processes, and this is one less crack for leases to slip through.

Take a look at how the integration works.

Learn more →

DEPT OF HUMAN RESOURCES

The job interview where the boss steps out

Andrew Palmer lets applicants question property managers without management in the room. Katie Tilden says showing her agency’s values through marketing helped turn recruitment around. Their PM/ONE discussion offered practical ways to give candidates a clearer picture of the team they could join.

DEPT OF ECONOMICS

Households complied, governments didn't – Koch's message to the RBA

Commonwealth Bank, Westpac, NAB and ANZ are all now forecasting a 25-basis-point hike at the RBA's September 28–29 meeting, taking the cash rate to 4.60%. Compare the Market's David Koch has written an open letter to the Governor of the RBA, Michele Bullock, arguing households are being billed for inflation they didn't cause. On a $600,000 loan, that's about $93 more a month.

DEPT OF COMMERCIAL

Historic cattle farm eyed for $3bn industrial future

A cattle property grazed for 30 years is now one of Sydney's biggest development plays. Echo Vale's 737 hectares at Marsden Park include 128.7 hectares zoned for industrial use, with CBRE tipping close to 600,000sqm of floorspace and an end value around $3 billion.

CBRE's Jason Edge calls opportunities of this scale "exceptionally rare".

Read the full article →

HOW IT SOLD

Reading emotion got this Kensington semi to $2.9m

Three buyers fronted George Faris's Kensington auction with no finance locked in. Rather than push hardest on price, George identified the family with the deepest emotional tie to the street and worked all three toward their real ceiling. The semi sold post-auction for $2.9 million after five weeks on the market.

Find out the story behind how it sold →

AI cannot cite content that was never written. getailsa.com →

MOVERS & SHAKERS

Ray White Canberra appoints Georgie Parry as Chief Operating Officer

Nine years after her first day on reception, Georgie Parry has been named Chief Operating Officer of Ray White Canberra. Along the way she built the group's Customer Care model, its People & Culture function and its Social Media & Marketing division, and ran some of Canberra's biggest auction events – work recognised with the network's Operational Excellence Award for 2025/26 at the Ray White NSW/ACT Annual Awards. She now takes on the operational leadership of the whole business.

Adrian William welcomes Simon Pilcher following Pilcher Residential merger Annandale's Pilcher name has built two decades of trust – now it's merging into a bigger team. Simon Pilcher, who founded Pilcher Residential in 2012 with wife Terri and set suburb records across Annandale, Lilyfield, Leichhardt, Petersham and Summer Hill, joins Adrian William as executive sales strategist, mentoring the next generation while continuing to serve the market he's led since 2005, backed by Adrian William's resources.

Thomas Fuller brings a high-performance mindset to Ray White Phillips & Co Six years after starting his career at Ray White Woollahra, Thomas Fuller is back in the network as part of the newly launched Ray White Phillips & Co, led by Alexander Phillips. A former carpentry apprentice and professional rugby prospect through the NRL and Waratahs pathways, the Clovelly-raised agent brings that same discipline, and his local eastern suburbs knowledge, to a growing team.

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Real estate agent sleep: eight hours of lying down and mentally negotiating deals.😵‍💫💤

TRUE OR FALSE:

One Times Square – the tower the New Year's Eve ball drops from, one of the most photographed addresses on earth – sat almost completely empty for nearly 30 years, on purpose.

And the answer is …

True. And it gets better. From the mid-90s the owners stopped renting the offices and ran the whole building as a billboard instead – no tenants, no leaky bathrooms to fix (probably the best vacancy rate in Manhattan). It only opened back up to the public last December, after a half-billion-dollar makeover. via Untapped New York.