Standing out in a competitive market, Laing+Simmons level up with DV training, Brisbane penthouse fetches $4.1M, +news and more

Good Morning from Elite Agent

James Clear is a bit of a guru when it comes to creating habits that work, decision-making and continuous improvement. And if you don’t already get his 3-2-1 newsletter in your inbox (along with The Brief, of course!) then you should. James says when you’re looking to find your point of difference, it’s not your individual strengths, but the combination of your strengths that will set you apart in life and business. “You will find talented people in every area of life. It's the combinations that are rare,” he says. And for a little more inspiration from James this morning, revisit his top tips on building good habits here.

Today we are covering:

• Laing+Simmons levels up with DV training

• Emma Challen: Standing out in a competitive market

• The Brisbane penthouse capturing attention

• Units almost as expensive as houses to rent

• And much more!

Let's get to work 🚀

Instant Inspo 💡

NURTURE YOUR DATABASE

Regularly engage with your database through calls, emails, and texts. Aim for at least 20 touchpoints a year to maintain strong relationships and stay top of mind for future opportunities.

Go Deeper with Luke Evans here.

On our radar

Domestic violence training for PMs

Laing+Simmons has teamed up with The KYUP! Project, founded by Mel Thomas, to help train their property managers on how to deal with domestic violence situations. The two-time Hapkido Woman of the Year and Elite Retreat spotlight guest showed the group how to handle different situations and manage potential dangers for their tenants and themselves, including self-defence training. More here.

Together with AREAs

Empowering Women in Property

Sarah Hackett, Managing Director and Co-founder of Place Estate Agents, shares how being named Most Influential Woman in Property gave her a larger platform to empower and inspire others, and why she wants to see more women doing the same. More here.

Today’s Feature

Emma Challen: Standing out in a competitive market

Speaking of finding your unique position in a busy market, one agent who has done just that is Raine & Horne Hunters Hill’s Emma Challen. Emma featured on the Elevate podcast over the weekend and revealed why her background in Asia is her secret super-power, and how leveraging her fluency in Mandarin, and understanding of Chinese culture, is helping her cater to international buyers looking for real estate on Sydney’s Lower North Shore. Listen in here.

Is this mudroom the real deal or an AI fabrication? See if your guess sticks!

Brekky Browse

Meanwhile, in Britain 🇬🇧

King Charles’ vision coming to fruition.

Poundbury, King Charles III’s visionary model town, is just a few years away from completion. Construction started in 1993 on his land in Dorset, and works are set to be finished in 2028. The town, reflecting traditional English architecture and sustainable urban planning, already houses more than 5000 residents and hosts 2,730 workers. Despite initial criticism for its perceived artificial nature, Poundbury has grown into a thriving community, praised for its pedestrian-centric design and mixed-use development. With its blend of Georgian houses, Dorset cottages, and local amenities, the town continues to fulfil King Charles's dream of an integrated, attractive urban environment. More here.

Anything else?

Keep the fire burning!

This week is officially NAIDOC Week. Held in the first week of July each year, National NAIDOC Week activities celebrate and recognise the history, culture and achievements of Aboriginal and Torres Strait Islander peoples. NAIDOC Week is an opportunity for Australians to learn about First Nations cultures and histories and participate in celebrations of the oldest, continuous living cultures on earth. This year’s NAIDOC Week theme is Keep the fire burning! Blak, loud and proud, which highlights the unyielding spirit of First Nations communities. You can find out more about NAIDOC Week and local events here.

Dates for your diary

Find Elite Agent Editor Samantha McLean speaking about real estate and AI at these upcoming events:

July 12 AI Powered Agents Subscriber Masterclass (Virtual)
July 19 Leah Calnan National PM Day, Melbourne, Vic
July 30-Aug 1 Proptech Summit + Workshop, Sydney
August 11-14 Elite Retreat, Hayman Island, Qld
August 25 PPM Conference, Gold Coast, Qld