GOOD MORNING FROM ELITE AGENT

Every week, another "revolutionary AI tool" promises to transform your business. Another course claims to be the answer to all your problems. Another "guru" who was selling cold calling scripts last year is suddenly an AI expert.

Exhausting, right?!

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The Complete Conversion System is practical, actionable, and can move the needle on your goals this year. And Sam has been perfecting this with agents in the field for two and a half solid years and has the raving fans to prove it.

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Today’s read time: 5 minutes, 28 seconds.

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MARKETING

Generational differences in real estate negotiation

Navigating generational differences is an essential skill for real estate professionals, as each age group brings unique preferences, challenges, and expectations to the table.

From the tech-savvy younger buyers who crave instant digital communication to older clients who value trust and detailed discussions, understanding these nuances is key to success.

Buxton’s Bentleigh Director and Auctioneer, Simon Pintado, who has spent almost 20 years mastering these dynamics, says his experience working with diverse demographics has shaped his sales strategies.

Tailoring communication across generations

First up, Simon highlights how real estate is about matching a client’s energy and communication style. “Younger buyers want everything at their fingertips - fast response times, digital contracts, and seamless communication,” he says. In contrast, older clients prefer a more personal touch.

“Trust is paramount. They’re not just selling a home; they’re securing their future,” Simon explains, adding that this often requires careful, line-by-line discussions to ensure comfort and clarity.

The value of long-term relationships

For older clients, relationships are built on years of interaction, not social media profiles. “Their trust is built over years, not through online ratings,” Simon says. “I’ve always told my clients that I want to be their agent for life,” emphasising the importance of seeing the bigger picture beyond individual transactions.

How ex-pats buy real estate

Ex-pats approach real estate with a mix of digital convenience and traditional methods, often blending traits from different demographics. Simon says that ex-pats heavily rely on online tools and video tours to gather information, especially when purchasing from abroad. "We’ve sold properties purely through video tours, just like during COVID," he says. Others hire buyer’s advocates to handle transactions without even visiting the property.

For some, flying in to view homes in person is still the preferred method, combining the speed of digital processes with the reassurance of seeing the property firsthand. "Ex-pats are time-poor, but they value thorough research and efficient communication, making them a unique demographic to navigate."

ICYMI, yesterday we looked at how setbacks are an opportunity for reinvention

TOGETHER WITH AI POWERED AGENTS + REAL+ EDUCATION

The Black Friday bundle is back… so NSW agents listen up… (everyone else you can move right along if you like…)

If you’re looking to sharpen your skills with some “ninja-level” AI productivity tips while completing your Class 1 or Class 2 CPD, we’ve partnered once again with Real+ Education to offer an incredible deal. Get your compulsory online modules plus great elective training through Practical Property Prompts—all at a special combined price. Normally, the online CPD modules are $299 and Practical Property Prompts is $199, but you can grab both for the next week for just $299. Click here to get started.

SMART SNIPPETS

Singaporean billionaire sparks bidding war for Australia’s AVJennings
Singapore's Ho Bee Land has thrown its hat in the ring for Australian homebuilder AVJennings, in a bold takeover bid. The offer tops an existing proposal from American firm Proprium. The move marks Ho Bee's ambitious push to expand its $7 billion portfolio Down Under.

Agents, are you ready for the relocation boom?
With 56 per cent of Australian workers considering relocation within the next 12 months, the property market is poised for a shake-up. Recruitment specialists Robert Walters surveyed over 7,750 white-collar professionals and found that interstate migration is particularly significant, with more than half of movers eyeing cities like Brisbane and Perth for affordability and lifestyle perks.

Barron Trump follows his father into into luxury real estate
At just 18, Barron Trump is stepping into the luxury real estate market with plans to relaunch his company, Trump, Fulcher & Roxburgh Capital Inc. Currently balancing college life at NYU’s Stern School of Business, Barron aims to develop high-end properties and golf courses across Utah, Arizona, and Idaho.

CELEBRITY HOMES

Melbourne Cup winner's $14M harbour home hits market
The stunning Lavender Bay home of late thoroughbred owner Fergus Doyle, who won the 2014 Melbourne Cup with Protectionist, is up for grabs. The luxurious four-bedroom duplex features uninterrupted views of the Sydney Harbour Bridge and Opera House, spanning over 400sq m of premium living space. Doyle purchased the property in 2020 for $11 million, and it's now expected to fetch $14 million at auction.

SOUND WAVES

How to stay motivated as an entrepreneur

Sure, running a business comes with its share of challenges that can dampen your drive, but staying motivated is the not-so-secret ticket to long-term success. This curated listen offers four actionable principles to tackle common hurdles and help you rediscover the spark that started your journey.

Dive straight into the listen below or the deeper dive here.

Read the article from Action Coach here

AGENTS ON SOCIAL

Times have changed (thank goodness!) Back in the day, a real estate agent's toolkit included a sharp suit, a notepad, and a handshake strong enough to close a deal. Fast-forward to today, and you’re more likely to find agents armed with drones and an Instagram account with more followers than a pop star. ⏳🤝

Seen an Agent On Social we should include? Let us know here (email link)

Wishing you a productive day

Elite Agent is crewed by Mark Edwards, Catherine Nikas-Boulos, Rowan Crosby, Charmagne Arrubio and Samantha McLean. We aim to uplift the real estate industry by delivering forward-thinking, hype-free news and education that fosters knowledge and fuels ambition.

Stories marked with * are sponsored, including 'Together With' and the weekday 'Movers & Shakers' sections. Interested in promoting your brand to Elite Agent’s audience? Learn more at eliteagent.com/advertise.

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