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Today’s read time: 4 minutes, 47 seconds.

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PROFILE

Josh Tesolin: how auctions became his ultimate success strategy

Josh Tesolin, Owner and Principal of Ray White Quakers Hill - The Tesolin Group, has become a powerhouse in Australian real estate, leveraging an auction-only strategy to deliver unparalleled results.

With an 88% clearance rate and a reputation for relentless energy, Josh’s client-focused approach and innovative marketing have transformed the way he sells properties.

Auctions transforming the business

Josh explains why auctions are his preferred sales method: "My vendor clients tell me they are attracted to the shortened selling time frame, their ability to pick their auction date, and creating urgency around the property."

His impressive auction clearance rate reflects his mastery of this approach and, more importantly, Josh believes that auctions benefit buyers best. ”Buyers like on-site auctions where they can ‘eye-ball’ their competition, which gives them confidence in bidding."

The Power of delegation

Managing hundreds of transactions annually requires a skilled team and Josh focuses on listing, selling, prospecting, and vendor management, while delegating other responsibilities. "My lane is, I list. I sell, I prospect, and I vendor manage. That’s my role," he says. This structure allows him to maintain his pace while ensuring his clients have a compliance-focused team member handling backend concerns.

Marketing mastery

Josh invests heavily in community-focused marketing, from sponsoring local sports teams to maintaining a dominant presence on social media. "The more sales we make, the more I invest back into marketing," he says. His auction videos and weekly updates often generate tens of thousands of views. “Marketing is an investment. You need to be on the shopping list when vendors are looking for an agent.”

ICYMI, yesterday we compared the best cold-calling opening lines.

TOGETHER WITH VIEW.COM.AU

Digital marketing seals the deal

A $4 million sale of a Lakewood, NSW, caravan park highlighted the power of digital marketing for Stone Port Macquarie directors Nathan Owen and David Geary. A fresh campaign, boosted by Stone Digital and social media, attracted a buyer from Western Australia who travelled across the country to secure the property.

“Whether it's a beachfront property, a small unit or a caravan park, like this property, every property we list has a top marketing campaign,” said David.

Nathan agrees that digital and social media marketing is a no-brainer today. “You have to meet people, including buyers, where they are.”

More out the campaign they ran here

SMART SNIPPETS

Coastal property prices riding a massive wave
If you're dreaming of Australian coastal living, you might need a bigger budget. Premium coastal suburbs are seeing strong price growth, with some locations recording increases of up to 572%. Leading the surge is Queensland's Bilinga on the Gold Coast, while metropolitan coastal areas are now typically commanding values above $2 million.

Super could be used for house deposits
First-home buyers might soon be able to dip into their superannuation to get on the property ladder. A new Coalition proposal would allow access to up to $50,000 of superannuation for home deposits, addressing a critical issue where only 36% of under-30s own homes, down from 50% three decades ago. The Housing Industry Association backs the plan as a stepping stone to homeownership.

Luxury giant unlocks AUD$1.3 Billion in Paris property deal
The luxury group that owns brands Gucci and Saint Laurent has struck a deal to sell majority stakes in three of its high-profile Parisian real estate properties to French private equity group Ardian.

CELEBRITY HOMES

Take a sneak peak into actress Hayden Panettiere’s childhood home

Hayden Panettiere’s former childhood home in the exclusive Snedens Landing, NY, is up for sale at US$3.99 million. The 4,000-square-foot property features four bedrooms, 3½ baths, marble finishes, a chef’s kitchen, and landscaped gardens complete with a koi pond. Listed by Richard Ellis of Sotheby’s International Realty, the neighbourhood famed for celebrity residents.

MOVERS + SHAKERS

Brendan Langley going from strength to strength with Area Specialist

Brendan Langley turned early challenges into a 20-year real estate career in Melbourne’s southeastern corridor. Now with Area Specialist, he has operated in the Officer/Pakenham area since 2004, and witnessed the region's transformation from a modest suburb of 6,000 homes to one of Australia's fastest-growing corridors. More here.

Success doesn’t rest on weekends! 
Get the latest on top agent and agency moves every Sunday with our weekly roundup in Movers & Shakers. Subscribe now.

SOUND WAVES

‘Price a property high and watch it die’

Overpricing a property? You might as well watch it gather dust. Antony Antoniou of Robert Irving Burns warns agents that listing too high can scare off buyers, drag out sales, and weaken the vendor’s negotiating power.

Deep Dive into this article here.

Read the article from The Times here

AGENTS ON SOCIAL

Real estate agents are far more than “door openers.” One minute you’re a market analyst, the next a therapist soothing vendor nerves, or a deal-closer juggling last-minute offers. You’re also a friend, a stylist, and a walking property encyclopaedia. So next time someone says, “You just sell houses, right?” feel free to laugh - they really have no idea.🚪🤗

Seen an Agent On Social we should include? Let us know here (email link)

Wishing you a productive day

Elite Agent is crewed by Mark Edwards, Catherine Nikas-Boulos, Rowan Crosby, Charmagne Arrubio and Samantha McLean. We aim to uplift the real estate industry by delivering forward-thinking, hype-free news and education that fosters knowledge and fuels ambition.

Stories marked with * are sponsored, including 'Together With' and the weekday 'Movers & Shakers' sections. Interested in promoting your brand to Elite Agent’s audience? Learn more at eliteagent.com/advertise.

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