 |
GOOD MORNING FROM ELITE AGENT 👋 Good morning, and welcome to The Brief for Wednesday 5 August 2026. |
TRUE OR FALSE? Germany's traditional Richtfest – a ceremony held when a building's final roof beam is placed – traces its origins back nearly 1,000 years to Scandinavian belief that the timber contained a spirit that needed appeasing. (Scroll to the bottom for the answer!) |
In today's edition of The Brief - Your listing might not exist for the buyer scrolling WeChat or LeFigaro.fr – why international coverage is becoming part of the campaign, not the add-on.
- Perth sellers almost can't lose, yet one in four Melbourne unit sellers are taking a hit – the resale divide to know before your next appraisal.
- Ted Lasso is back, and we are here for it. His best lessons in leadership are as warm and irresistible as a freshly baked biscuit in a pink cardboard box.
|
|
|
 |
TODAY'S FEATURE  The buyer pool most campaigns forget to reachA French buyer starts on LeFigaro.fr. A Chinese buyer spots your listing on WeChat before they've ever opened a domestic portal. If your campaign only lives on the major Australian sites, that buyer never knows your listing exists – not because they weren't interested, but because they were never in the room. As local demand tightens, that gap is starting to cost listings. |
|
 |
What you'll learn in the full article: - The discovery-layer problem: why a listing that isn't on the right offshore platform doesn't lose to a competitor – it simply doesn't exist for that buyer.
- The Marshall White baseline: how one top-end agency stopped treating international reach as an add-on and rebuilt it into every campaign from day one.
- The vendor script that works: the one line agents use to introduce broader buyer coverage without it sounding like an upsell.
Read the full article → |
|
TOGETHER WITH EBM RENTCOVER  Why 'cheap cover' can become expensive during a claimWe've all seen it: a landlord picks the cheapest policy, then a claim lands and the gaps show up – an excess on loss of rent, a payout cap, tenant damage that's only "sort of" covered. Guess who fields the frustrated calls when the payout falls short? You're not there to give insurance advice, but a nudge towards understanding what's actually in the fine print can save everyone a messy few weeks later. EBM RentCover reckons the difference is in the detail – think $0 excess on loss of rent, and cover for accidental, malicious and intentional tenant damage. Get in touch with EBM RentCover to see how they can help you help your landlords ask better questions before they need to claim. Learn more → |
|
 |
DEPT OF LEADERSHIP  What Ted Lasso teaches agency principals about leadershipTed Lasso is back tonight, and we're here for it. So much so, we thought it timely to bring you some of our favourite leadership lessons from Richmond AFC, including building trust, backing your team through a rough quarter, and leading without ego. |
|
DEPT OF DATA  Melbourne unit losses hit 27% as profits divergeThe national profit run is easing – just slightly, from 97.5 per cent to 97.4 per cent of house resales in the black – but the real story is the split. Perth sellers almost can't lose (99.6 per cent profitable), while more than one in four Melbourne unit sellers are now taking a loss. Nicola Powell's take: it's not a collapse, but the fragmentation is real, and worth knowing before your next Melbourne unit appraisal. |
|
 |
DEPT OF TAX  Negative gearing rules split established homes from new buildsFrom July 2027, investors buying established homes lose the ability to offset rental losses against other income, while new builds keep the concession. South Korea's taking a different route, raising taxes on multiple homeowners after 13 straight months of price growth. Two governments, same goal: pushing investor money toward supply, not competition for existing stock. |
|
HOW IT SOLD  First home buyers upgrade from unit to $1.49m houseA young couple expecting their first child swapped apartment living for a three-bedroom house in Tweed Heads, beating out investors and other families for the low-maintenance property. Chris Holt's pricing strategy of $1.45–1.55 million landed the sale at the top of his original appraisal after 38 days on market. Find out the story behind how it sold → Your competitors know media coverage gets clients. Are you ready to get yours? getailsa.com → |
|
 |
MOVERS & SHAKERS  Mike Hay and David Conolly launch Ray White NoosaNoosa's interstate migration boom just got a new front door – Mike Hay and David Conolly have opened Ray White Noosa, bringing what they describe as 15 years of national top-tier results to the launch. The pair plan to tap Ray White's capital city buyer databases to connect Sydney, Melbourne and Brisbane interest with Noosa listings, while keeping clients working with the same local team.  Harcourts Property Hub opens new office in CurrumbinCurrumbin now sits at the centre of Harcourts Property Hub's southern Gold Coast patch, filling the gap between Palm Beach and Coolangatta and linking into the group's new Banora Point presence in Northern NSW. Directors Dave Manby and Chris Manby have grown the business by more than 50 per cent in two years since joining Harcourts, now leading a team of over 50 agents who sell more than 900 homes annually and meet upwards of 2,000 buyers a month. The team was recently ranked #6 International Office and #2 Office in Australia at the Harcourts Awards. |
 Peter Kladouris opens OBrien Real Estate Mount Waverley officeMount Waverley now has its own OBrien Real Estate presence, with Peter Kladouris stepping in as director of the new office. It's the group's latest addition to its eastern suburbs footprint, offering residential sales and property management backed by the wider network's systems and marketing. Managing Director Dean O'Brien pointed to Peter's local relationships and market knowledge as the drawcard, calling the tightly held Mount Waverley market – median house price around $1.62 million – exactly the type of community the group wants to be part of. The office is now fully operational, with Peter leading the local team. |
 Tom Gunness named Ray White Queensland's Head of AuctionsQueensland's auction floors have a new corporate leader – Tom Gunness has been named Head of Auctions for Ray White Queensland, moving into the state's leadership team after a year with the network and more than five years across the broader Ray White group. He made the switch from selling to calling because it was the negotiation on the floor he loved most, and he'll now focus on helping agents across metro and regional Queensland build competition among buyers, with the network's 10,000-auction ambition among his goals. |
|
|
Success doesn't rest on weekends!
Get top agent and agency moves every Sunday in Movers & Shakers. Subscribe now. |
|
 |
AGENTS ON SOCIAL Roadside assistance but the property manager is already drafting a five-step tenancy process. 🔧👩🔧🧰 |
|
|
TRUE OR FALSE: Germany's traditional Richtfest – a ceremony held when a building's final roof beam is placed – traces its origins back nearly 1,000 years to Scandinavian belief that the timber contained a spirit that needed appeasing. And the answer is … Yes...True. Originating from 1,000-year-old Scandinavian beliefs, the Richtfest was meant to appease spirits living in construction timber by fastening a wreath or small tree to the highest beam. Today, it survives as the ultimate tradies' end-of-job barbecue - a celebration for the crew featuring speeches, food, and plenty of beer. via AGS International Movers. |
|
|
