GOOD MORNING FROM ELITE AGENT

It’s World Day for Safety and Health at Work, a reminder that in real estate, safety is about more than just hard hats. It’s the long drives, back-to-back open homes, late nights, and the mental load that often go unnoticed. From dodging rolled ankles in heels to staying on top of stress, looking after yourself (and your team) should be part of the everyday plan. A little care can make a big difference.

Also, this morning we have an exciting announcement for you podcast fans out there. Click here to learn more about that.

Today’s read time: 5 minutes, 52 seconds

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MOTIVATION

Transform your career by asking the questions no one else will

Success in real estate doesn’t just come from better scripts, sharper suits, or more listings.

According to Luke Evans, General Manager of Sales NSW/ACT for The Agency, it comes from asking the kind of tough, often uncomfortable questions that force real growth. He offers nine brutally honest prompts that go beyond surface-level productivity hacks to create a career—and a life—that truly works for you. Whether it’s your daily habits, your mindset, or how you spend your time, each question is a litmus test for where you’re heading, and what needs to shift.

Real estate is all over by lunchtime

If your morning routine isn’t setting you up for peak output, you’re already behind. “If you change your mornings to have a 10/10 output, your sales business is going to change,” says Luke. He recalls a mentor’s advice: “Real estate is all over by lunchtime,” and adds, “Every day this is proven to me time and time again.”

Alongside routine, he highlights the importance of sleep. “The days of going to bed at midnight, waking up at 7am, being in the office by 8.30am are long gone.” For long-term stamina, your evenings matter just as much as your mornings.

The growth you can achieve just from hiring a PA for three months can be amazing

Luke’s not just talking self-discipline - he’s also big on delegation. If you’re spending more than 20 per cent of your week on admin and non-dollar productive tasks, “look at getting some help.” Even without a full-time PA, creative workarounds make a difference: “When I couldn’t afford a PA, I brought the receptionist lunch once a week and got a bit of extra help.” Whether it’s outsourcing or simply organising your calendar, he says you need to “run your own diary and take ownership of your time.”

If not me, who? If not now, when?

Confidence and clarity are recurring themes in Luke’s checklist. Many agents, he says, are afraid to ask for business outright: “Once you complete your listing presentation, ask for the business. This is simple, but often it’s the hardest thing agents struggle with.”

He also urges agents to seek real, unfiltered feedback: “From time to time, you need someone to be blunt, assertive, and direct about what you’re doing.” And finally, he challenges us to confront self-doubt. “Knowing you deserve something is crucial in this industry. You can earn any kind of income you want to earn.”

Read the full article here

ICYMI, last week we remembered our brave ANZAC veterans and the lessons in resilience they taught us.

TOGETHER WITH ARCANITE

Tech meets property: Arcanite redefines off-the-plan sales

Arcanite is reshaping the way new developments are sold, offering a tech-led platform that connects developers with specialist project marketers to accelerate sales. Led by COO William D. Lin, the company blends AI, virtual reality and centralised sales tools to streamline processes and reduce risk. Its 3D unit visualisations and AI-driven insights offer buyers clarity while giving agents a competitive edge. Unlike traditional methods, Arcanite’s model delivers speed and scale, with plans now underway to expand into global markets including the UK, Malaysia and the US.

Read more about Arcanite here

DEPT OF HOUSING AFFORDABILITY

Sydney voters get squeezed with housing costs

Housing affordability is hitting breaking point in Sydney, with 12 of the country’s 20 least affordable electorates now in the Harbour City. Bradfield in North Sydney tops the list, buyers there need to fork out 16.5 times the average annual income just to land a median-priced home. With all four key measures of housing affordability sitting at or near record levels of pain, it’s no wonder the cost of housing is front and centre in election conversations.

DEPT OF HOUSING REFORM

Retirement reforms could unlock 60,000 homes

A new report from the Retirement Living Council suggests that tweaking some outdated rules could have a big impact. If the Age Pension asset test and rent assistance policies were updated, more older Australians might be willing to move into homes that better suit their current needs. That shift alone could free up almost 60,000 properties – most of them three or four-bedroom homes valued at around $825,000. Perfect for younger families who are currently stuck in housing limbo, trying to make do in homes that are either too small or just not right.

DEPT OF AI

Write market updates that actually matter

Forget the generic stats everyone can Google. The real value of your market update comes from your local insight, what the numbers mean for real people in your area. Our guide gives you a quick, easy prompt to create updates that feel personal, relevant and worth reading. Instead of regurgitating data, share what you're seeing at open homes, how buyers are behaving, and what’s shifting on the ground. With a clear structure and minimal editing, you’ll spend less time writing and more time actually connecting with your community.

CELEBRITY HOMES

Bezos breaks his own real estate record

Jeff Bezos has just offloaded his Seattle-area mansion for a jaw-dropping US$63 million, marking the priciest home sale in Washington state history. The lakefront estate spans 3.27 acres, boasting over 300 feet of shoreline on Lake Washington, a 9,420-square-foot home, and a dock big enough for both boats and seaplanes. Fun fact? Bezos actually broke the state record when he bought the place back in 2019, for a mere US$37.5 million.

MOVERS + SHAKERS

Lukas Pedder finds success in Mildura.

He's grown his Area Specialist business from scratch to a team of five with nearly 150 rental properties in under two years, winning the National BDM Award for property management growth. More here.

Success doesn’t rest on weekends! 
Get the latest on top agent and agency moves every Sunday with our weekly roundup in Movers & Shakers. Subscribe now.

AGENTS ON SOCIAL

You know that agent who’s just a bit too cool? It’s the classic “mean to keep you keen” approach. It's either a sales tactic or they're secretly auditioning for a Netflix drama. 🆒🤦🏻‍♀️

Seen an Agent On Social we should include? Let us know here (email link)

Wishing you a productive day

Elite Agent is crewed by Mark Edwards, Catherine Nikas-Boulos, Rowan Crosby, Charmagne Arrubio and Samantha McLean. We aim to uplift the real estate industry by delivering forward-thinking, hype-free news and education that fosters knowledge and fuels ambition.

Stories marked with * are sponsored, including 'Together With' and the weekday 'Movers & Shakers' sections. Interested in promoting your brand to Elite Agent’s audience? Learn more at eliteagent.com/advertise.

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