Ray White’s record media campaign, How to handle objections, The states with the greatest rental pain, + news and more

Good Morning from Elite Agent

A UK man, from the seaside town of Worthing, has run the length of Africa in an epic marathon that took him 352 days and through 16 countries. Along the way, Russell Cook, who has struggled with his mental health, gambling and drinking over the years, raised £700,000 (AUD$1.34M) for charity. Of course, this reminds us of Nedd Brockmann, who ran 4000km from Perth to Sydney in 47 days, to raise more than $2.5M for homelessness charity Mobilise. And according to mindset coach Jet Xavier, there’s a lot you can learn from Russell, Nedd and their running feats, not least of which is how to show up as the best version of yourself every day. More here.

Today, we’re also covering

• QLD and WA renters feel the pinch

• Follow the compass to success

• Ray White’s record media campaign

• How to handle objections

• And much more!

Let's get to work 🚀

Instant Inspo 💡

CLEAR SOCIAL GOALS

Use Facebook and Instagram for lead generation and audience building. Create objective campaigns with clear goals, and avoid simply boosting posts. Video content is crucial, even if you don't see immediate results.

Go deeper with Joel Maher - click here.

On our radar

‘Take the pressure down…’

That’s no doubt the phrase (or John Farnham song) renters in Queensland and Western Australia are voicing right now, following the release of the latest Suburbtrends Rental Pain Index. The analysis shows more than 85 per cent of areas in those states are in extreme rental pain. Nationally, 72.18 per cent of areas are grappling with severe rental stress. Suburbtrends Founder Kent Larder says swift action is needed to put a roof over people’s heads and mobile home villages and prefabricated small homes could be the solution. More here.

Today’s Feature

Shane Kempton: Navigating the real estate jungle

When it comes to crafting real estate success, newcomers may think a detailed map, rather than a compass, will lead them more quickly to triumph and glory. But as Harcourts WA CEO, Shane Kempton, points out, no two agents or their journey, are the same. In today’s feature, Shane reveals why expert maps may lead you astray and why success lies not in following the map, but in forging your own path with courage and resilience. More here.

Today’s Quiz

If you’ve bean finding it hard to get these brain teasers right, hopefully, you shouldn’t need to brew this one for too long…

Brekky Browse

People are talking about these. Read up; join in!

Connectnow partners with Managed*
The collaboration will enhance tenants’ moving experiences

Ray White’s record media campaign
The group will spend $1.5M across four pillars

Changing the valuation landscape
Landlords must focus more on ESG elements

How to handle objections
Turn a challenging conversation into a growth opportunity

Riding the property wave
Kelly Slater's $20M Hawaiian surf break

Put The Brief in your ears
with thanks to AI Powered Agents

Anything else?

What’s his secret?

“Everything in moderation” is the secret to a long and happy life, according to the world’s oldest man, John Tinniswood. John, who is 111, was recently awarded the title following the death of 114-year-old Juan Vicente Perez, from Venezuela. And when asked what his secret was, John noted that “everything in moderation” included his weekly treat of fish ‘n’ chips. “I think looking forward to my next visit to the chippy has kept me young,” he said. And someone else who is a big fan of keeping things simple in life is Caroline Bolderston, who shares three simple steps to help you develop greater resilience here.