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TRUE OR FALSE?

As a real estate agent, you’ve probably sold everything from shoebox studios to sprawling rural retreats, but do you think it’s possible to list, market, and sell an entire town?
(Scroll to the bottom for the answer!)

In today’s edition of The Brief

• ACM is shtting down view.com.au in June with redundancies on the cards

• The property management model shake-up

• How 20 years of database building led to a $661,800 sale in one inspection

Today’s read time: 5 minutes 30 seconds

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PROPERTY MANAGEMENT

PM RE-IMAGINED

After 18 years in property management, Hannah Gill has seen firsthand why the industry struggles to keep talent. She points to a startling churn rate, around 40%, and says it’s not about individual failure. It’s about the way the system was designed.

When she started, Hannah was given “a phone, a console manual, and a computer.” Shockingly, she says, that basic onboarding still exists at some agencies today.

“They can get paid a lot more money doing different jobs that are far less stressful,” she says.

Over the years, Hannah noticed three persistent problems in the sector: low remuneration, lack of ownership opportunities, and limited structured training. She says these issues drive talented PMs out, leaving agencies scrambling to replace them.

“The challenge is that traditional business models don’t really support that,” she explains. “If you look at a typical property manager, especially someone balancing family or other commitments, the systems, processes, and support just aren’t there. And when people feel unsupported, they leave.”

Hannah believes the solution isn’t just better pay or perks. It’s a redesign of the career path itself - giving PMs a sense of ownership over their work, a roadmap to growth, and a structure that builds competence and confidence.

Her own experiment is Podium Property Management, a platform she recently soft-launched. It’s not a typical agency; instead, it illustrates what’s possible when PMs have clear pathways, structured training, and flexibility.

What you'll learn in the full article:

- Why PMs leave — the systemic design flaws driving churn and burnout

- Rethinking the career path — how mentorship, autonomy, and clear growth milestones improve retention

- Lessons from 18 years in the field — what agencies can do differently today

- Practical examples — how ownership, flexibility, and structured training can work

Read the full story here.

ICYMI last week: how to find the real person in AI polished CVs

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PORTAL WATCH

View.com.au collapse ends Catalano’s bid to challenge REA and Domain

View.com.au, the property portal backed by Antony Catalano and Alex Waislitz, is set to shut down as Australian Community Media winds back the venture. The platform was positioned as a challenger to REA Group and Domain but failed to establish a lasting foothold in the highly competitive listings market.

MARKET

WA and QLD lead gains as household savings come under pressure

Australia’s housing market has increasingly split along clear supply-and-demand lines, with Western Australia and Queensland emerging as the strongest performers since 2020, according to Cotality. At the same time, financial pressure is building across households. Nearly 12 million Australians have dipped into savings over the past year, withdrawing an average of $7,274 each, with rent and mortgage costs.

THE AI EDIT

What AI reveals about vendors before you meet

An agent once dismissed AI as "that chat GDP thing" during a listing pitch – without knowing who was across the table. In the latest AI Edit episode, Samantha McLean uses that cringe moment to make the case for AI-powered research. It takes minutes and surfaces career history, achievements, and connections you'd never find manually.

HOW IT SOLD

One inspection sells what 20 years built

Nicholas Armstrong-Smith helped sell all 202 apartments in this Chatswood building off the plan two decades ago – and kept growing his buyer database ever since. That long-term investment paid off when vendors sold their one-bedroom unit for $661,800 to a database buyer, skipping marketing costs entirely.

This story started with a 10-minute phone call. Imagine boosting this on socials to your farm area. getailsa.com →

CELEBRITY HOMES

Sharon Osbourne lists LA mansion after Ozzy’s passing

The seven-bedroom estate Sharon and Ozzy Osbourne spent years restoring is back on the market at $27 million – their second attempt after pulling a 2022 listing. The 1930s mansion featured in their documentary. And yes, Elvis signed the movie theatre wall.

MOVERS + SHAKERS

OBrien Real Estate opens in Doreen

Anna Varrica and George Stathakis will lead the new office, marking the group's third location in Melbourne's northern corridor. More here.

Monique Treder carves unique niche at Goldman Bros

The Northern Beaches buyer's agent takes just three to four clients at a time, focusing on quality service for families and downsizers. More here.

Ray White Inner Brisbane Apartments rebrands to Ray White Brisbane City

Principals Colin and Kirsten Walsh say the change reflects their established position in the CBD after 17 years and signals expansion into Spring Hill, Fortitude Valley and Bowen Hills. More here.

Success doesn’t rest on weekends! 
Get the latest on top agent and agency moves every Sunday with our weekly roundup in Movers & Shakers. Subscribe now.

AGENTS ON SOCIAL

A real estate agent’s schedule? You start the day with a plan… and end it wondering how you ended up in three suburbs, two lounges, and one very weird conversation with a seller’s uncle. 📞🗺️

Seen an Agent On Social we should include? Let us know here (email link)

TRUE OR FALSE:

As a real estate agent, you’ve probably sold everything from shoebox studios to sprawling rural retreats, but did you know it’s possible to list, market, and sell an entire town?

And the answer is …

TRUE. (In the US at least). Back in 2002, Bridgeville, California made history as the first town ever sold on eBay, going for US$1.77 million (around AUD $3.1M at the time) for 83 acres and a handful of buildings.

Wishing you a productive day!

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