New GM at TRG, Claudio Encina on the pain-pleasure principle, What fuels The Agency’s growth strategy, +news and more

“They said it”

Good Morning from Elite Agent

How many unread emails do you have in your inbox? Are you an ‘inbox zero’ kinda person, or are there 6923 sitting there that you haven’t done anything with? According to new research from the University of New England, leaving all of your emails in your inbox is likely to leave you unsatisfied with your personal records management. Having a disorganised inbox can also lead to problems, such as losing track of important correspondence or having bills go missing (which means late fees!). But, never fear, we’ve got a range of tips on how you can manage your email overload and be more productive, here.

Today, we’ve also got for you

• TRG’s new GM

• The pain-pleasure principle

• What’s behind The Agency’s growth strategy

• Higher density is the key to the affordability crisis

• And much more!

Let's get to work 🚀

On our radar

There’s a new face at TRG

The Rubinstein Group has appointed Nicole MacGee as general manager, as the agency continues on its growth trajectory. A real estate professional with more than 20 years of experience, Nicole comes to the role with a clear view on what her focus will be. “My main focus is to keep the agents happy so that they can continue performing. If they’re all doing well, then we’re all on the same trajectory as each other.” More here.

Together with AI Powered Agents

How quickly can you summarise your Open Home feedback for your vendors? Before you can say 30 minutes or more, we could have shown you how to do it faster and more efficiently using ChatGPT (so you can move on to the next thing on your to-do list!)

Our program is the only one geared specifically to the needs of real estate agents today. If you missed our sellout virtual program in February, it’s time to get on the waitlist for the next round, which will be announced soon!

Today’s Feature

Claudio Encina: The pain-pleasure principle

Top coach Claudio Encina is the first to admit, prompting vendors to accept an offer can be difficult at times. Luckily, he’s got some sage advice on how you can do exactly that. In today’s feature, Claudio explains how you can encourage your vendors to see pleasure, rather than the pain of moving forward with a deal. It all comes down to the words you choose, the questions you ask and the mental picture you create in their minds. More here.

Today’s Quiz

You’ve been seeing these for three months now… so we think you should have a raisin to celebrate if you can choose correctly…

Brekky Browse

People are talking about these. Read up; join in!

Beyond the transaction*
The agents fuelling The Agency’s growth

Robyn Adair has joined Snug*
She is the PropTech’s new general manager

Australians are paying more for less
Greater density is the key to the housing affordability crisis

Great input equals great output
The AI prompt library you need to get your hands on

Zuckerberg's quiet exit raises eyebrows again
Mystery estate sale sparks intrigue in upscale Woodside

Put The Brief in your ears
with thanks to AI Powered Agents

Anything else?

Home is where the heart is

It’s time to pop on your best shade of orange because today is Harmony Day. Marked as part of Harmony Week, Harmony Day is a celebration that recognises diversity and brings together Australians from different backgrounds. It’s about inclusiveness, respect and a sense of belonging for everyone. And, of course, there are many of you that have come from various regions of the world and now, not only call Australia home, but help others find homes in Australia. One such agent is Novak Properties Head of Property Management Branka Stankovic, who came to Australia, from Bosnia, almost 30 years ago. Read Branka’s story here.