Metrics you need to track, Making auctions more accessible, Foreign buyers are back, +news and more

Good Morning from Elite Agent

Are you looking to elevate your agency to the next level, but not quite sure how to inspire your troops? New evidence from McKinsey reveals many leaders, despite mastering essential skills, struggle with aligning their personal aspirations with organisational performance. To get back on track, McKinsey says you need to build greater self-awareness, reflection, and human-centric leadership to navigate modern business complexities and lead authentically. There’s more on how to do that here.

Today we are covering:

• Making auctions more accessible

• 27 metrics you need to track

• Foreign buyers are back

• Auction volumes running hot

• And much more!

Let's get to work 🚀

Instant Inspo 💡

IDENTIFY GROWING MARKET NICHES

Focus on a segment of the market, for example, the apartment sector in major cities. By specialising in a niche where few competitors operate, you can position your agency as a leader and attract targeted clientele

Go deeper with Adrian Wilson here.

On our radar

Sign language makes auctions accessible

Ray White Noble Park has catered to the hearing-impaired by providing an Auslan interpreter to sign the call of a live auction. Principal Allison Grant said the vendor for 28 Jacana St, Nobel Park, was deaf, as was his daughter, so she suggested an Auslan interpreter to make the auction process more accessible. The home ended up selling under the hammer for $80,000 above reserve. More here.

Together with Elite Retreat

Win a ticket to Elite Retreat ‘24

For the past three months, readers of our Sunday ‘Movers and Shakers’ Newsletter have been clicking on a different poll each week to enter themselves into a draw to win a ticket to Elite Retreat ‘24, which will be drawn on 30 June. As this is the final week, we thought we would give readers of The Brief the same opportunity.

To enter, choose your best answer below. Please note that you can only enter once (but you must be in it to win!).

Today’s Feature

27 metrics agents need to track

To grow your business and stay updated on its progress, it's essential to track your metrics. According to U.S.-based real estate coach Darryl Davis, there are 27 key metrics that indicate whether your business is advancing or declining. In a recent feature, he not only shares what those metrics are, but also provides insights on how you can set yourself up for success, reach your objectives, and progress to the next level. It’s a cool little summary. More here.

Brekky Browse

Meanwhile, in Dubai 🇦🇪

Dubai's property market defies all odds

Real estate agents and property developers are winning in a hot Dubai market right now, despite earlier predictions of a slowdown. Property values have increased for 15 straight quarters for selling agents and 13 quarters for rents. The boom has defied concerns about the Israel-Hamas war, rising costs, and reduced interest from wealthy Russians. Instead, new buyers from Europe, India and South Asia are maintaining demand. Developers are riding this resilience, launching projects swiftly, while affordability concerns grow for mid-income buyers amidst soaring prices. More here.

Anything else?

All you need is Beatles Day

Here’s a little something to put you in a positive frame of mind as you head to your appraisals, opens and listing appointments today. It’s officially Global Beatles Day, which honours the enduring legacy and ideals of The Beatles, one of the most influential rock bands in history. Founded by Faith Cohen in 2009, the day commemorates the band's global impact. The Beatles' achievements include selling more than 600 million albums worldwide, having 20 number-one hits on the Billboard Hot 100, and creating the most covered song in history, Yesterday.

Dates for your diary

Find Elite Agent Editor Samantha McLean speaking about real estate and AI at these upcoming events:

July 12 AI Powered Agents Subscriber Masterclass (Virtual)
July 19 Leah Calnan National PM Day, Melbourne, Vic
July 30-Aug 1 Proptech Summit + Workshop, Sydney
August 11-14 Elite Retreat, Hayman Island, Qld
August 25 PPM Conference, Gold Coast, Qld