McGrath acquisition complete, Buyers look outside the square in Brisbane, Have you forgotten to be human? +news and more

Good Morning from Elite Agent

If you feel like you need a bit of extra luck in the market right now, maybe you could take a ‘leaf’ out of Yoshiharu Watanabe’s book. The Japanese man has grown a record-breaking 63-leaf clover by hand-pollinating the plant. The feat has been recognised by Guinness World Records. And while most of you probably agree ‘luck’ is not a scientific strategy for success, Darren Krakowiak has some sage tips on how you can embrace a ‘lucky mindset’ and align your actions to reflect the opportunities that come your way. More here.

Today we are covering:

• McGrath acquisition is complete

• Have you forgotten to be human?

• Buyers look outside the square in Brisbane

• Rents drop, vacancy rates increase

• And much more!

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On our radar

McGrath acquisition is complete

Knight Frank and Bayleys have completed their acquisition of McGrath Limited and announced a new board of directors. McGrath’s new board will comprise John McGrath, Knight Frank Australia CEO James Patterson, Knight Frank Global Head of Residential Rupert Dawes, Bayleys Managing Director Mike Bayley and Bayleys Finance Director Ken MacRae. “Our goal is to build Australia’s leading and finest real estate brand over the next few years and this new partnership and network puts us in an extraordinarily strong position to do just that,” John says. More here.

Today’s Feature

In a world of evolving technology, have you forgotten to be human?

In an era where tech reigns supreme, the personal touch in real estate can be sacrificed for efficiency. Yet, blending technology with genuine human interaction can elevate your service and build lasting client relationships. In today’s feature, Nick Brown analyses why, sometimes, nothing beats the power of a heartfelt conversation to close a deal. More here.

Brekky Browse

Meanwhile, in Italy 🇮🇹

Under the Tuscan sun

Tuscany's regional authorities are offering up to £25,000 ($A40,000) for people to relocate to their sun-soaked mountain towns, aiming to combat dwindling populations. The new scheme, ‘Residency in the Mountains 2024,’ provides between €10,000 ($A16,000) and €30,000 ($A48,000) to purchase a home in towns with fewer than 5000 people, covering up to 50 per cent of the cost. Currently there are 119 Tuscan towns suffering from the population crisis. EU citizens and non-EU citizens with long-term residency can apply. More here.

Anything else?

Saved from demolition

Marilyn Monroe’s former Brentwood home will be designated as a historical landmark, preventing its demolition. The LA City Council’s decision follows a legal battle with the property's new owners, who had planned to demolish the house to expand their estate after purchasing it for $US8.35 million in July last year. Councillors introduced the idea of landmark status due to the home’s historical significance. We wrote about Marilyn’s place just after the new owners bought it and you can check out the pics here.

Dates for your diary

Find Elite Agent Editor Samantha McLean speaking about real estate and AI at these upcoming events:

July 12 AI Powered Agents Subscriber Masterclass (Virtual)
July 19 Leah Calnan National PM Day, Melbourne, Vic
July 30-Aug 1 Proptech Summit + Workshop, Sydney
August 11-14 Elite Retreat, Hayman Island, Qld
August 25 PPM Conference, Gold Coast, Qld