Maximise your online impact, 9 tough questions to boost your career, The triple threat impacting investment properties, +news and more

Good Morning from Elite Agent

We recently brought you some news on how different age groups best like to communicate. And while some studies reveal Gen Z doesn’t like answering the phone too much, it seems they may make an exception if they’re buying or selling their home. According to our snap poll, which runs in Movers+Shakers every Sunday (subscribe here), 54 per cent of you still think the best way to communicate with buyers and sellers is speaking over the phone. Some 18 per cent of Elite Agent readers say messenger apps are the best way to communicate, while 10 per cent say mail is the most effective. Closely behind is SMS and ‘a big of everything’ at 9 per cent each.

Today we are covering:

• Maximise your online impact

• 9 tough questions to boost your career

• The triple threat impacting investment properties

• Brad Pilgrim opens Ray White Burnside

• And much more!

Let's get to work 🚀

Instant Inspo 💡

STRATEGICALLY LAUNCH YOUR BRAND

When launching a new brand, ensure you have a strategic plan that leverages your experience and identifies market gaps. Establishing your agency with a clear market entry strategy showcases the importance of timing and strategic planning.

Go Deeper with Adrian Wilson here.

On our radar

Maximise your online impact

When was the last time you updated your online profile? You might want to make it a priority because US-based marketing expert Christy Murdock says what potential clients see about you online has the power to make or break your real estate career. High-quality images, a well-crafted bio, and an updated website are just the beginning. Christy says you also need to build trust and engagement through your content. More here.

Together with AREAs

Changing the game for renters and landlords

Leap Real Estate is always striving to think outside the box, and co-founder and director, Ken Dodds, believes challenging the norms and doing business differently have been key in their success. The team won Game Changer of the Year at last year’s REA Excellence Awards for a first-of-its-kind program that rewards renters for doing the right thing, ultimately creating a better rental outcome for landlords. As Ken says, “at the end of the day, we couldn’t do our jobs, and a property investor couldn’t be successful, without renters”. Ken encourages businesses that are working to solve pain points, or disrupting the status quo, to throw their hat in the ring for the 2024 Game Changer of the Year Award. More here.

Today’s Feature

Transform your career: 9 tough questions to ask yourself now

Do you want to unlock the secrets top agents use to dominate the market? According to The Agency’s Luke Evans, the answer lies not in their actions, but in your own. In today’s feature, Luke reveals the nine questions you should ask yourself at the start of every new financial year to analyse your success and propel yourself to greater heights in the 12 months ahead. More here.

These hanging porch plants are trying to leaf you guessing – can you tell which one is rooted in reality and which one is faking it?

Brekky Browse

Meanwhile, in Canada 🇨🇦

Buyers stall despite rate cut

It looks like Canada’s property market is pretty much the opposite of the Aussie market right now. While our property prices continue to climb, and with more growth expected this financial year, home sales in the Greater Toronto Area fell 16.4 per cent in June compared to last year, according to the Toronto Regional Real Estate Board. The fall comes despite a 25-basis-point interest rate cut, yet here in Australia, we’re yet to see a cut and there’s actually talk of a rise given the latest inflation numbers. Canada’s market dip has lead to a 1.6 per cent drop in the average selling price to $1,162,167, yet here in Oz our median house price is up 7.6 per cent to $1.026 million. More on Canada’s market here.

Anything else?

Is orange the new investment?

Hit Netflix series, Orange is the New Black, premiered on this day back in 2013. Starring Taylor Schilling, the series centres on Piper Chapman, a 33-year-old woman living in New York, who is sentenced to 15 months in a minimum security women’s federal prison. The series is based on Piper Kerman’s memoir and went on to win four Emmys. And all of this talk about prisons has us wondering whether they’d make a good asset class? Maybe not as a prison but as tourism, hospitality or retail assets, as was pitched when the historic Berrima Gaol hit the market a couple of years back.

Dates for your diary

Find Elite Agent Editor Samantha McLean speaking about real estate and AI at these upcoming events:

July 12 AI Powered Agents Subscriber Masterclass (Virtual)
July 19 Leah Calnan National PM Day, Melbourne, Vic
July 30-Aug 1 Proptech Summit + Workshop, Sydney
August 11-14 Elite Retreat, Hayman Island, Qld
August 25 PPM Conference, Gold Coast, Qld