GOOD MORNING FROM ELITE AGENT

If you’re looking to grow your business with fresh talent, you’re in luck. Real Estate Agent tops the list as Australia's most searched career, with an average of 37,300 monthly searches according to BizCover.

The study analysed Google search data for more than 700 job roles, focusing on searches that included the phrase "how to become a [job role].” Looks like everyone wants to swap their nine-to-five for sold signs and open house tours.

Today’s read time: 4 minutes, 25 seconds.

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INSPIRATION

How William Yip’s Asperger’s and people-first approach are redefining real estate success

William Yip’s journey from working in museums and art galleries to becoming a successful real estate agent is as unconventional as his approach to the industry.

Navigating the profession with Asperger’s, William has built his business around empathy, problem-solving, and community involvement. As the founder of Team Yip and co-investor of First National Real Estate Collective in Wellington, New Zealand, he focuses on helping others rather than traditional sales metrics.

"Asperger’s helps me problem-solve without getting bogged down by emotions. I know when my clients are stressed, and I genuinely want to help them. But I don’t get emotionally overwhelmed by it, which lets me stay calm and focused.”

Asperger’s as a source of strength

William said his Asperger’s has shaped his approach to real estate, offering him a unique perspective in an industry often dominated by high-pressure sales tactics.

"Having Asperger’s means I have empathy but no sympathy," he explains, allowing him to problem-solve without being weighed down by emotional stress. This detachment helps him guide clients through challenging situations, such as divorce or financial struggles, without becoming overwhelmed. "If I can stay calm, it helps them stay calm too," he says, reflecting how his condition has become a valuable asset in managing high-stress environments.

A focus on building people, not sales

Unlike many in real estate, William is not hyper-focused on closing deals or chasing commissions. Instead, he’s motivated by helping people, both his clients and his team members. "I don’t get excited about houses, but I get excited about helping people," he says. This people-first mentality extends to his team, where he chooses to hire individuals with potential rather than top-tier professionals. "We don’t hire from the top," William said, "I look for people at the start of their career or those who have been struggling in the industry but have potential."

Success measured by impact, not wealth

"It’s not about Lamborghinis and fancy houses. It’s about helping people.” This mindset has led William to become deeply involved in his community, supporting over 400 groups. His belief in giving back is central to his work philosophy: "The more you give, the more you get, and I believe the more you get, it’s because you’re giving.” Linda Huynh, who works alongside William, said he definitely does not fit the mould of a typical boss. "He’s not driven by KPIs or traditional success metrics. It’s all about levelling people up, both in their careers and their personal lives. He genuinely wants everyone around him to succeed.”

ICYMI, yesterday our experts weighed in on what the latest RBA announcement means for our industry

TOGETHER WITH EXPLORE PROPERTY

As Explore Property celebrates its 10th anniversary, founder Andrew Acton looks back on the brand’s growth from a single office to a network across Australia. He attributes the success to strong community ties and innovative communication techniques. ”We’ve fully revamped our marketing suite and tools for our people, to cut through all of the jargon and all of the ‘sameness’.”

While the real estate industry evolves, Mr Acton believes key traits like ambition and determination still stand out as paramount and is looking ahead to the next decade and beyond. Moving forward, Explore Property plans to keep expanding by supporting others in reaching their goals while staying true to its values of transparency and teamwork.

SMART SNIPPETS

Property management becomes a key cog
The property management sector is more important than ever, now contributing 48 per cent of agency revenue according to a new report from MRI Software. Despite some challenges, 71 per cent of property managers are satisfied with their job’s flexibility. Tech adoption is also high, with 76 per cent happy with their tools and 72 per cent seeing AI as a productivity booster.

Renters trade gyms for pet areas and happy hour
PM’s have their hands full in the US, with renters are ditching gyms and pools for cooler perks like pet turf, air filtration, and even happy hours (yes, you read that right). According to a new Zillow Rentals study, while good old off-street parking and in-unit laundry is still important, it’s all about finding the right mix of practical and social vibes. With an excess of new rentals hitting the market, agents are now offering sweet extras like free parking to tempt new tenants.

D&G luxury: from runway to residences
You've got the designer dress, now it's time to snag the address. Dolce & Gabbana has officially stepped into the world of real estate with their first-ever luxury residences at 888 Brickell, Miami's soon-to-be tallest skyscraper. This super stylish 1,049 ft tower will feature a five-star hotel and 259 custom residences ranging from US$3.5 million to $35 million. Expect high-fashion living at its finest, with a signature restaurant, 44 foot lap pool, a screening room and golf simulator, but of course.

SOUND WAVES

Productivity hacks for lazy people 

Today’s curated listed is about how to get things done by ditching traditional to-do lists for simpler “first things” lists and using elastic bands to curb phone distractions. Trust us, it works.

Read the article from The Guardian here

AGENTS ON SOCIAL

We gather tea just doesn’t cut it when you’ve had a rough day. This agent by-passes coffee and goes straight to “tea...quila” after one of those mornings. Well, selling homes can be thirsty work.

@lorelei.realestate

Dont check my cup, its been a morning 😂 (just entertaining Real Estate content) #fyp #foryou #foryoupage #funny #realtor #realtoroftiktok ... See more

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Wishing you a productive day

Elite Agent is crewed by Mark Edwards, Catherine Nikas-Boulos, Rowan Crosby, and Samantha McLean. We aim to uplift the real estate industry by delivering forward-thinking, hype-free news and education that fosters knowledge and fuels ambition.

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