🚀 how to fix weak marketing spots...

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Good Morning👋 from Elite Agent

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MARKETING

Why your marketing isn’t working

You’ve heard it a million times: “In the fast-paced world of real estate, effective marketing is essential to staying ahead of the competition.” But there’s a big difference between sending out ad hoc marketing material and having a holistic strategy.

Many agents fall into the trap of relying on the latest tactics, like a quick insta post or something they’ve seen another agent doing, but this approach often leads to inconsistent results.

The key to sustainable success lies in developing a marketing plan that guides potential clients through every stage of the journey with you - similar to dating. First, your prospects become aware of you; you build a relationship over time, and finally, they may list or lease with you. Having a consistent marketing system can seem like a lot of work - but now that you have the world’s greatest assistant in AI you really can transform your marketing from a scattershot effort into a well-oiled machine.

Here’s how:

The Customer Value Journey (CVJ)

The Customer Value Journey (CVJ) is a strategic framework designed by Ryan Deiss of Digital Marketer that guides potential clients through eight key stages of engagement, from initial awareness of your services to becoming active promoters. Using a strategy like CVJ, agents can develop a comprehensive plan covering every aspect of the customer experience, including awareness, subscription, conversion, advocacy, and promotion.

AI Integration in marketing

AI tools can significantly enhance each stage of the CVJ by automating some tasks and providing personalised experiences in others.

For instance, AI can help target advertising efforts more effectively (are your Facebook ads hitting the mark?), offer tailored content to engage potential clients, and streamline converting leads into sales.

If you’re unsure where to start, here are some ChatGPT prompts to help you.

You’re only as good as your weakest link…

By regularly assessing each stage of the CVJ, you can also pinpoint areas where your strategy may be falling short. Whether it’s converting leads or engaging potential clients, focusing on these weaker points allows for targeted improvements.

Read more about creating an effective AI-powered marketing system that ensures you always get a steady flow of leads into your marketing funnel.

ICYMI, yesterday we wrote about why shortcuts won’t unlock success in real estate

SMART SNIPPETS

New CEO for Belle Property
Nick Boyd has been named CEO of Belle Property, Hockingstuart and Acton | Belle Property. He brings with him over two decades of industry experience and was previously Head of Network Growth. Mr Boyd takes over from Peter Hanscomb and is aiming to take advantage of the group’s growing presence.

Perth dominates family-friendly suburbs
If you're looking for the perfect place to raise a family in Australia, Perth might be your best bet. According to new research by Ray White, nine out of the top ten family-friendly suburbs are in Perth, with seven located in the south of the city. Seville Grove topped the list, boasting 26.6 per cent of its population under 14 and a whopping 31.6 per cent house price growth last year

National home value growth slows and regional gaps widen.
A new report from the Australian Housing and Urban Research Institute reveals that 70% of Australian homes suffer from poor energy efficiency and building quality issues. Cracks in walls, mould, and plumbing issues are the most common defects and these inefficiencies drive up energy costs, harm occupant health, and increase financial stress. “As Australia looks to build 1.2 million new homes over the five years from 2023, the low quality of our housing is currently set to perpetuate,” says lead researcher, Associate Professor Lyrian Daniel.

SOUND WAVES

Is there a link between phone use and brain cancer?

In today’s curated listen, an Australian-led study has revealed if the huge rise in mobile phone use over past decades has increased the incidence of this disease. The research results are not quite what you’d expect…

Read the original article from Herald Sun here

AGENTS ON SOCIAL

When you need the perfect entrance shot… you know what you need to do…

@stevenkimhomes

✨magic✨ real estate hack! #realtor #realtoroftiktok #realtorhumor #funny #forsale #magic #toronto #richmondhill #realestate

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Wishing you a productive day

Elite Agent is crewed by Mark Edwards, Catherine Nikas-Boulos, Rowan Crosby, and Samantha McLean. We aim to uplift the real estate industry by delivering forward-thinking, hype-free news and education that fosters knowledge and fuels ambition.

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