• The Brief
  • Posts
  • How to book 8000 appraisals in four hours, City slickers head for the coast, Chasing an auction record for sick children, +news and more

How to book 8000 appraisals in four hours, City slickers head for the coast, Chasing an auction record for sick children, +news and more

Also... Autumn styling to inspire buyers, Homeless numbers surge in WA, and Can you tell the fake?

The Brief
Elite Retreat Hayman Island

“They said it”

“We are still in a sellers’ market and we offered up-to-date, real-time data to all our potential sellers about what is happening in the market.”

That’s Ray White AKG Founder Avi Khan on what his agents said to prospects during the Group’s Real Estate of Origin event. More below…
The Agency

Good Morning from Elite Agent

So today’s a pretty special day. February 29 usually only comes around once every four years, as this year is a leap year. We need a leap year because we follow the Gregorian calendar, which has 365 days. But it actually takes 365 days plus about six hours for the Earth to orbit around the sun. That means we add an additional day every four years to make up that extra time and to align the planet with its stars. We also have to sync our calendars with the seasons. If we didn’t have leap years, it would mean, centuries from now, our descendants could be celebrating Christmas in July - for real!

Today, we’re covering:

  • City slickers head for the coast

  • Autumn styling to inspire buyers

  • How to book 8000 appraisals

  • Chasing records for sick children

  • And much more!

Let's get to work 🚀

REACH

On our radar

City slickers head for the coast

The Sunshine Coast has surged ahead as Australia’s most coveted region for movers, capturing a record share of net internal migration over the past year, according to the latest Regional Movers Index. That region accounted for a 17.5 per cent share of all net internal migration, up from 12.5 per cent a year ago. Discover which city shed the most people to the regions and other key hotspots here.

Together with Ready24

Ready 24

The countdown to Ready24 is officially on, with 90% of tickets now sold!

18 topics. 24 speakers. 22 sessions. Across one epic day.

Gain insights from thought leaders, experts and visionaries, as well as access to the latest industry research.

Ready24 will finish out the day with the unmissable Chandon Garden Spritz Block Party, hosted by Möet Hennessy and featuring Australian dance music duo Peking Duk.

Secure your spot today before all tickets are gone!

Today’s Feature

Justine Wilson

Justine Wilson: Autumn styling to leave buyers inspired

Tomorrow is the beginning of Autumn, which means two things: the weather will start getting cooler, and buyers will want to experience a cosier atmosphere when they enter your vendors' properties.

In today’s feature, Vault Interiors Founder Justine Wilson reveals how to create an inviting aesthetic, including the role vintage books and a hot chocolate station can play in creating a sale. More here.

AI Powered Agents

Brekky Browse

People are talking about these. Read up; join in!

The fast and the furious
Ray White agents book 8000 appraisals in four hours

Chasing records for sick children
The Good Friday Appeal home is ready for auction

Homeless numbers surge in WA
Services forced to turn people away every day

Follow-up fuels future success
How you can cement client trust with timely responses

She just made double figures
Miranda Otto sells LA home in 10 days

Put The Brief in your ears
with thanks to Rex Software

The Daily Brief podcast
Connectnow

Anything else?

Who really said that?

US President Joe Biden and former US President Donald Trump each have a distinctive voice. But could you determine which sound grab is real and which AI has created? Elite Agent Editor Kylie Dulhunty tried her hand at picking the real from the fake and failed pretty miserably. But there’s a lot more to AI than just voice cloning - there are a host of super useful ways you can use it to save you time and help you serve your customers better. If you want to get all of Elite Agent Managing Editor Samantha McLean’s best AI tips, tricks and hacks, sign up for AI Powered Agents here.

GIF of the day

What did you think of today's edition of The Brief?

Login or Subscribe to participate in polls.

Wishing you a productive day

Elite Agent are Samantha McLean, Mark Edwards, Kylie Dulhunty and Rowan Crosby. We aim to uplift the real estate industry by delivering forward-thinking, hype-free news and education that fosters knowledge and fuels ambition.

Was this email forwarded to you? Sign up here.

More from Elite Agent

Elite Agent