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  • How the Right to Disconnect affects you, What RE/MAX’S US leadership shuffle means here, Tassie’s housing smorgasbord, +news and more

How the Right to Disconnect affects you, What RE/MAX’S US leadership shuffle means here, Tassie’s housing smorgasbord, +news and more

Also... Skipping the showroom, What's new at Elite Agent, and Mission Impossible mansion up for sale

The Brief
Pricefinder

“They said it”

“I’m not saying it’s not a big deal, the legislation, but I think if people take a sensible approach to how it’s going to operate in reality, I don’t know that it’s going to cause too many problems for our industry.”

That’s Real Estate Employer’s Federation CEO Bryan Wilcox on the impact new Right to Disconnect legislation could have on the real estate industry. More below…
rex

Good Morning from Elite Agent

Earlier this month, the Federal Government passed new laws giving employees the right to refuse to respond to unreasonable contact from their employer (and related third parties) in their unpaid personal time. Ever since there have been a lot of questions about what this means for real estate. So, we’ve studied the legislation, quizzed REEF CEO Bryan Wilcox and chatted to other sources, to find the answers to your most asked questions. If you want to know how the laws will operate, when they will start, what the implications are for sales agents, property managers, senior managers and admin staff, along with ways you can navigate the Right to Disconnect, head here.

Today, we’re covering:

  • Tassie’s housing smorgasbord

  • RE/MAX leadership shuffle in the US

  • Female leaders step up at BresicWhitney

  • Skipping the showroom for Virtual Reality

  • And much more!

Let's get to work 🚀

Elite Retreat Hayman Island

On our radar

Tassie’s housing smorgasbord

The Tasmanian Government has vowed to allow pets in rental properties, boost its Private Rental Incentive Scheme and abolish millions of dollars in stamp duty costs if re-elected in next month’s State Election. But not to be outdone, the Opposition has promised to help landlords make energy-efficient upgrades to their properties and pledged $5 million to improve 2500 public and social housing homes. Get all the details here.

RE/MAX leadership shuffle in the US

RE/MAX LLC President and CEO Nick Bailey has been replaced as head of the franchisor in the US, but the move will not impact the Australian arm of the international network. RE/MAX announced Amy Lessinger would serve as president, with Nick leaving the company. But RE/MAX Australia Managing Director Joel Davoren said the franchise here was largely autonomous and had experienced a great start to 2024. More here.

Together with Ready24

Ready 24

The countdown to Ready24 is officially on, with 90% of tickets now sold!

18 topics. 24 speakers. 22 sessions. Across one epic day.

Gain insights from thought leaders, experts and visionaries, as well as access to the latest industry research.

Ready24 will finish out the day with the unmissable Chandon Garden Spritz Block Party, hosted by Möet Hennessy and featuring Australian dance music duo Peking Duk.

Secure your spot today before all tickets are gone!

Today’s Feature

Kul Singh

Doing Better: Kul Singh on market dynamics, improving the customer experience, what you’ll learn at Ready24 and more

REA Group Chief Customer Officer Kul Singh is focused on three things in 2024 - better customer experiences, better employee experiences and better business growth. In this episode of the Elevate podcast, hosted by Samantha McLean, Kul also reveals what buyers and sellers want to see on property listings, how your Ready24 ticket can aid charity and how REA is looking to streamline the agent onboarding experience. More here

AI Powered Agents

Brekky Browse

People are talking about these. Read up; join in!

Female leaders step up at BresicWhitney
Bianca Todarello and Evie Hancox have been promoted

Skipping the showroom for Virtual Reality
The Ophira development immerses buyers ‘inside’ the apartments

PEXA revenue is up 16 per cent
But the group has posted a loss after acquiring Smoove

What’s new at Elite Agent
Samantha McLean gives you the inside scoop

Mission accomplished: Boomerang’s $80M sale
Tom Cruise’s Sydney mansion has reportedly sold for the epic figure

Put The Brief in your ears
with thanks to Rex Software

The Daily Brief podcast
Connectnow

Anything else?

Golden oldie gets a makeover

There has been many a real estate re-brand/brand-refresh already this year, but in 2024, the world’s oldest branding will finally undergo a redesign for the first time since the 1880s with Lyle’s Golden Syrup finally getting an update. The lion’s head and mane will remain, as will one bee, in a more vibrant, modern take on the old logo. One agent who knows a thing or two about building a brand is WHITEFOX CEO, Marty Fox. Marty shares his tips on how to grow your brand and your business using social media, here.

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Wishing you a productive day

Elite Agent are Samantha McLean, Mark Edwards, Kylie Dulhunty and Rowan Crosby. We aim to uplift the real estate industry by delivering forward-thinking, hype-free news and education that fosters knowledge and fuels ambition.

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